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  • SMPL HoF CW 48

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    Aamir Sultan
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    This document summarizes and analyzes a fictional bookalog written by Lee Troxler for The Oxford Club Letter #48. The bookalog uses an elaborate narrative and subtle emotional appeals to draw readers in and make them feel part of a private conversation. It builds fear about current events and then immediately offers a solution. The "interview structure" was also an innovative technique. Overall, the analysis highlights how the bookalog effectively engages readers and promotes its message through storytelling and emotional language.

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    This document summarizes and analyzes a fictional bookalog written by Lee Troxler for The Oxford Club Letter #48. The bookalog uses an elaborate narrative and subtle emotional appeals to draw readers in and make them feel part of a private conversation. It builds fear about current events and then immediately offers a solution. The "interview structure" was also an innovative technique. Overall, the analysis highlights how the bookalog effectively engages readers and promotes its message through storytelling and emotional language.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    16 views6 pages

    SMPL HoF CW 48

    Uploaded by

    Aamir Sultan
    This document summarizes and analyzes a fictional bookalog written by Lee Troxler for The Oxford Club Letter #48. The bookalog uses an elaborate narrative and subtle emotional appeals to draw readers in and make them feel part of a private conversation. It builds fear about current events and then immediately offers a solution. The "interview structure" was also an innovative technique. Overall, the analysis highlights how the bookalog effectively engages readers and promotes its message through storytelling and emotional language.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 6

    The Oxford Club Letter #48

    — Overview —
    This bookalog written by AWAI board member Lee Troxler uses an elaborate fictional narrative to
    draw in the reader and make him feel party to a special, private conversation. It calls subtly on a lot of
    powerful emotions, but lets the reader decide for himself.

    Here’s another
    bookalog with a
    direct benefit on
    the cover.

    Again, chapter headings


    move quickly into the
    huge benefits.

    Page 302 AWAI Direct Mail Hall of Fame


    The Oxford Club Letter #48

    The lead
    invites the
    reader to feel
    righteously
    indignant
    about what’s
    happening to
    America.

    AWAI Direct Mail Hall of Fame Page 303


    The Oxford Club Letter #48

    The writer expertly builds fear


    and then immediately offers
    the promise of a solution.
    Notice how little pressure is
    put on the prospect at first ...

    The innovative “interview structure”


    was also a breakthrough.

    Page 304 AWAI Direct Mail Hall of Fame


    The Oxford Club Letter #48

    AWAI Direct Mail Hall of Fame Page 305


    The Oxford Club Letter #48

    Page 306 AWAI Direct Mail Hall of Fame


    The Oxford Club Letter #48

    AWAI Direct Mail Hall of Fame Page 307

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