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  • SMPL HoF CW 33 PDF

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    Aamir Sultan
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    This letter from the National Arbor Day Foundation opens by flattering the recipient and offering them 10 free trees. It then appeals to the recipient's conscience while promoting additional bonuses and benefits such as magazines, discounts on apples, getaways, and more free trees for joining at a low price of $10. The letter ultimately makes a quick vanity appeal to encourage the recipient to join.

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    This letter from the National Arbor Day Foundation opens by flattering the recipient and offering them 10 free trees. It then appeals to the recipient's conscience while promoting additional bonuses and benefits such as magazines, discounts on apples, getaways, and more free trees for joining at a low price of $10. The letter ultimately makes a quick vanity appeal to encourage the recipient to join.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    8 views4 pages

    SMPL HoF CW 33 PDF

    Uploaded by

    Aamir Sultan
    This letter from the National Arbor Day Foundation opens by flattering the recipient and offering them 10 free trees. It then appeals to the recipient's conscience while promoting additional bonuses and benefits such as magazines, discounts on apples, getaways, and more free trees for joining at a low price of $10. The letter ultimately makes a quick vanity appeal to encourage the recipient to join.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 4

    The National Arbor Day Foundation Letter #33

    — Overview —
    This solid letter opens with flattery. Next, the reader learns he’s going to get 10 free trees. The
    letter appeals to conscience, and offers bonuses and benefits galore.

    “Elected?”
    That’s even
    better than a
    plain invite ...

    AWAI Direct Mail Hall of Fame Page 241


    The National Arbor Day Foundation Letter #33

    Page 242 AWAI Direct Mail Hall of Fame


    The National Arbor Day Foundation Letter #33

    These are
    “Liquidating
    Bonuses”
    — They’re so
    high-value,
    the low price
    that follows
    sounds
    incredible.

    AWAI Direct Mail Hall of Fame Page 243


    The National Arbor Day Foundation Letter #33

    $10 for
    10 trees,
    magazines,
    discounts
    on apples,
    getaways,
    and more
    trees. Never
    underestimate
    a good
    offer.

    Notice the
    quick vanity
    appeal at the
    end ...

    Page 244 AWAI Direct Mail Hall of Fame

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