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  • SMPL HoF CW 28 PDF

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    Aamir Sultan
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    This letter from Omaha Steaks International offers a free gift to the recipient even if they do not place an order. It describes the high quality features of the product in a clear and persuasive way, implying the benefits without directly stating them. The summary paints a picture of the steak that will make the reader's mouth water. It also highlights the guarantee and exclusive nature of the offer as ways that increase the value and urgency of the promotion.

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    This letter from Omaha Steaks International offers a free gift to the recipient even if they do not place an order. It describes the high quality features of the product in a clear and persuasive way, implying the benefits without directly stating them. The summary paints a picture of the steak that will make the reader's mouth water. It also highlights the guarantee and exclusive nature of the offer as ways that increase the value and urgency of the promotion.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    5 views4 pages

    SMPL HoF CW 28 PDF

    Uploaded by

    Aamir Sultan
    This letter from Omaha Steaks International offers a free gift to the recipient even if they do not place an order. It describes the high quality features of the product in a clear and persuasive way, implying the benefits without directly stating them. The summary paints a picture of the steak that will make the reader's mouth water. It also highlights the guarantee and exclusive nature of the offer as ways that increase the value and urgency of the promotion.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 4

    Omaha Steaks International Letter #28

    — Overview —
    This letter does a couple of unique things. It offers a free gift even if you choose not to order, and it
    seems to describe features instead of benefits. However, in describing the features, it paints a very clear,
    persuasive picture of the product quality. The benefits are very masterfully implied.

    Innovative:
    Just to sell
    steaks, the
    writer uses
    an exclusive
    invitation in
    the lead.

    Dick
    Benson,
    copy guru,
    Use a used to
    “Discount claim,
    Certificate” “Give ’em
    when a calculator
    dropping — nothing
    prices. It else works
    makes the better!”
    cost savings
    more real.

    AWAI Direct Mail Hall of Fame Page 223


    Omaha Steaks International Letter #28

    The writer
    paints a
    mouth-
    watering
    picture.

    Page 224 AWAI Direct Mail Hall of Fame


    Omaha Steaks International Letter #28

    This
    writer
    takes a
    logistical
    problem
    and turns
    it into a
    powerful
    guarantee.

    AWAI Direct Mail Hall of Fame Page 225


    Omaha Steaks International Letter #28

    “The same
    steaks as
    the rich and
    famous ...”
    This is a
    nice touch.

    By forbidding
    the reader to
    share, the offer
    takes on greater
    value.

    This DMA logo is a nice touch too.


    Most mailers are in the DMA. But
    by showing it, the writer makes it
    feel like a seal of approval ...

    Page 226 AWAI Direct Mail Hall of Fame

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