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  • SMPL HoF CW 30 PDF

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    Aamir Sultan
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    This letter uses a personal tone and flattering language to promote a type of grapefruit. In three sentences or less, the letter summarizes: 1) The letter writer takes a low-pressure, friendly approach to promoting the grapefruit and emphasizes there is no better grapefruit available. 2) Personal stories and descriptions of the tender loving care that goes into the product are used to show why it is unique and valuable. 3) The letter leaves the reader certain they should purchase this grapefruit as it is the best available.

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    This letter uses a personal tone and flattering language to promote a type of grapefruit. In three sentences or less, the letter summarizes: 1) The letter writer takes a low-pressure, friendly approach to promoting the grapefruit and emphasizes there is no better grapefruit available. 2) Personal stories and descriptions of the tender loving care that goes into the product are used to show why it is unique and valuable. 3) The letter leaves the reader certain they should purchase this grapefruit as it is the best available.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    8 views4 pages

    SMPL HoF CW 30 PDF

    Uploaded by

    Aamir Sultan
    This letter uses a personal tone and flattering language to promote a type of grapefruit. In three sentences or less, the letter summarizes: 1) The letter writer takes a low-pressure, friendly approach to promoting the grapefruit and emphasizes there is no better grapefruit available. 2) Personal stories and descriptions of the tender loving care that goes into the product are used to show why it is unique and valuable. 3) The letter leaves the reader certain they should purchase this grapefruit as it is the best available.

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    © All Rights Reserved
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    of 4

    Red Cooper Letter #30

    — Overview —
    This letter is another good example of how successful a personal tone and a good picture can be. The
    writer uses a low-pressure approach, flattery, and a strong guarantee. Above all, he leaves the reader
    certain of one thing — there is no better grapefruit available on the market today!

    People love
    to “Be First”...
    we’re competitive
    that way.

    The opening
    promise is By telling
    so “juicy,” a personal
    we don’t story, you
    mind sharing get a chance
    the next 3.5 to show
    minutes ... why your
    product is
    unique ...

    AWAI Direct Mail Hall of Fame Page 229


    Red Cooper Letter #30

    Here’s
    the “TLC
    Payoff”
    — describing
    the tender
    loving care
    put into
    the product
    makes it
    feel that
    much more
    valuable ...

    Coining
    a name
    for
    something
    new is a
    potent
    way to take
    ownership
    of the
    unique
    benefits
    you’re
    offering ...

    Page 230 AWAI Direct Mail Hall of Fame


    Red Cooper Letter #30

    Fuller Brush
    Men and Avon
    Ladies used to
    leave samples
    too. They
    would come
    back later and
    close the sale ...

    AWAI Direct Mail Hall of Fame Page 231


    Red Cooper Letter #30

    Yet
    another
    letter
    hammers
    hard
    on the
    “Win-Win”
    benefits ...

    Here’s a perfect “Friendly


    Ultimatum” — Order now
    or you’ll miss out!

    Page 232 AWAI Direct Mail Hall of Fame

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