Verbal Advantage Letter #37

— Overview —
This space appeals to a deeper core desire — the desire to be the life of the party, to be liked and
accepted. It uses a common fear — discomfort around strangers — to draw you in and then makes a
big promise ... you will be able to confidently talk to anyone, and all you have to do is learn to listen.
Notice, too, the effective list in the center column.

This is
near-perfect
targeting
of a very
common
“Core
Desire.”

Here’s the
PICTURE ...

... and
PUSH!
Promise,
Promise,
Promise ...

Proof ...

Page 258 AWAI Direct Mail Hall of Fame