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THE PROCESS OF ART

3
OVERVIEW
Module 3 looks into the famous works of Artists and Artisans and explores the process of Art
Production and the people’s understanding and appreciation of Art through engagement.
It covers the following topics:
• Artists and Artisans
• Art Production Process
• Art Engagement

MODULE OUTCOMES
Upon successful completion of this module, you must have:
• identified the famous works of art of Artists and Artisans;
• differentiated the roles and techniques of an Artist from an Artisan;
• illustrated the process of Art Production; and
• performed activities that instill engagement in Arts.

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DISCLAIMER
This module is owned by ISAT University, unauthorized reproduction or distribution
without the consent of the university or of the module writer is prohibited.
LESSON 1
ARTISTS AND ARTISANS
Have you ever seen a sculpture or a statue? Did you know that a different group of
people worked on glass, earrings, urns, and other accessories? Who do you think they are?
How about paintings? What do you call these groups of persons who are making paintings? In
this lesson, we will explore and identify groups of people who worked with famous paintings
and crafts.

LESSON OUTCOMES

At the end of the lesson, you must have:


• identified famous Artists and Artisans and their works of Art; and
• differentiated the works of Artists from Artisans.

ACTIVITY

ABOUT ME MANDALA
Mandala, possibly a Sanskrit word for “circle”, is a circular chart with complex
abstract designs. Commonly, Mandalas have one identifiable center point, from which
emanates an array of symbols, shapes, and forms.

In this activity, you will know more about yourself. Think of your hobbies, goals and
the things that you want to do in life. Then in a short bond paper, draw a Mandala where you
would write the information about yourself. You can use any medium of art (e.g. pastel,
crayons, paint, pencil, etc.) in your work. An example of the target output is shown below.

Bring color and energy to your work. Enjoy!

Katz, E. (n.d.). Back To School Activity - All About Me Mandala 2021! [Photograph]

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DISCLAIMER
This module is owned by ISAT University, unauthorized reproduction or distribution
without the consent of the university or of the module writer is prohibited.
PRELIMINARY IDEAS

After knowing the things about you in the first activity, you will experience being
an artisan in the next one.

At your home, think of a Filipino dish that you usually eat. Buy the ingredients and
cook the dish in your usual cooking procedure. Then be artistic in plating and garnishing it.
Take a photo of your well-plated dish and send it to your teacher via e-mail. Include a brief
description about the dish and your plating style in the e-mail. Your work will be rated using
a rubric.

Below is a photo for your reference.

Necci, V.Artists
(n.d.). Sweet transfer
and Sour Laputheir
to visions
Lapu [Photograph] Artisans are craftsmen who make practical
canvases or another medium with the use of artistic products, like earrings, urns, glass,
oilDISCUSSION
paints, watercolor, or pastels. Sculptors and other accessories. Artisans study under
master craftsmen to gain knowledge and skills
take their sketches and make 3D products
ARTISTS AND ARTISANS
from clay, marble, or other materials.
needed for their craft. Then they continue to
study and practice to achieve mastery.
Illustrators create comic books or work for a Artisans work to make something new, original,
publishing or animation company. All works and sometimes, provocative. They spend an
of artists aim to solicit reaction from a honest portion of their time selling and
promoting their items in various marketplaces.
viewer.
Roles and Responsibilities of an Artisan
Roles and Responsibilities of Artists
include:
include:
• Utilizing mediums like paint, metal,
• Developing ideas for a canvas or glass, or fabric
product • Shaping, gluing, sewing, testing and
• Choosing a medium for a final work, producing products
including texture, size, or area • Displaying work on various sites
• Collecting work for a portfolio including auctions, craft shows or online
• Applying for grants for support markets
• Estimating costs and material need

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DISCLAIMER
This module is owned by ISAT University, unauthorized reproduction or distribution
without the consent of the university or of the module writer is prohibited.
THE ARTIST AND HIS STUDIO

COP
Courbet, Gustave: The Artist's Studio. (1854). Gustave Courbet at the easel, oil on canvas
[Painting]. Musée d'Orsay, Paris, France.

Courbet’s Studio is the most mysterious composition sort of painting. In his


work, you'll see several clues to the interpretation of his studio:
• On the proper, all the shareholders
(friends, fellow workers, art lovers) are
Napoleon III. With them are an
unemployed worker and a beggar girl
found. who symbolize poverty.

• On the left are people with opposite • There is also a guitar, a dagger and a hat,
lifestyles (the masses, wretchedness, which alongside the male model,
poverty, wealth, the exploited and the condemn traditional academic art.
exploiters).
• Within the middle of all this stands
• Within the first group on the proper is Courbet himself, flanked by benevolent
the bearded profile of art collector Alfred figures: a female muse, naked just like
Bruyas. Behind him is philosopher the Truth, a child, and a cat. Within the
Proudhon. center, the painter presents himself as a
mediator.
• The critic Champ Fleury is seated on a
stool, while Baudelaire is absorbed in a • Courbet asserted that the artist’s role in
book. society is to depict realities in history
paintings.
• The couple within the foreground
personifies art lovers, while the two He organized the "Pavilion of
Realism" at his own expense when his
lovers near the window represent
painting intended for the 1855 Universal
extramarital sex. Exhibition was rejected. Courbet’s own
• On the side of "everyday life", we exhibition made his artworks like the popular
discover a priest, a merchant and a A Burial at Ornans available for everyone in
hunter who somewhat resembles the world to see.

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DISCLAIMER
This module is owned by ISAT University, unauthorized reproduction or distribution
without the consent of the university or of the module writer is prohibited.
THE ARTISAN AND THE GUILDS

ONL
Master Artisan and Apprentice

Master artisans owned the raw


materials and tools, and sell the products
COPY
OFILA. (2020). German Cologne Cathedral [Photograph].

The Guilds

Guilds of arts and crafts were


associations created in many European cities
produced in his own workshop. Meanwhile, in 12th century that managed and protected
apprentices are boys that lived in the the activities of individuals belonging to an
master’s house. The apprentices receive no equivalent professional category. Guilds
compensation other than maintenance. slowly disappeared with the introduction of
the capitalist system.

Harrignton, S. (2012). Blacksmith and Rembrandt. (1662). The Syndics of the Drapers’
Apprentice impasto [Photograph]. Guild [Painting].

The practice of art is not grounded on individual success or capability, rather in the
commitment to work together as a collective. An association structured with rules, customs,
rights, and responsibilities.

E.O. 39 ART MATTERS: Art Appreciation Learning


DISCLAIMER
This module is owned by ISAT University, unauthorized reproduction or distribution
without the consent of the university or of the module writer is prohibited.
FAMOUS PERSONALITIES OF ARTISTS AND THEIR WORKS

LEONARDO DA VINCI
Born: 04-15-1452, Venice, Italy
Profile: Painter, Architect, Sculptor, Inventor, Military Engineer, and Draftsman.
Died: 05-02-1519, Amboise, France
Quotes: “He who thinks little, errs much”

Leonard Da Vinci [Photograph]. (2011).

Famous Works

THE LAST SUPPER MONA LISA VITROVIAN MAN


Wikipedia. (2013). Da Vinci, L. (1503). Mona Lisa [Painting, Da Vinci, L. (1487). The Vitruvian Man
The Last Supper Restored [Photograph]. oil on wood] panel ]. Louvre, Paris. [Sketch].

VINCENT VAN GOGH


Born: 03-30-1853, Zundert, Italy
Profile: Painter
Died: 07-29-1890, Amboise, France
Quotes: “I dream of painting and then I paint my dream”

Cuttle, J. (2018, February 7). In the footsteps of van


Gogh in Paris: The impressionist years. Culture Trip.

Famous Works

THE STARRY NIGHT SUNFLOWERS IRISES


Van Gogh Starry night | van Gogh Works. Van Gogh, V. (1888). Sunflowers [Painting].
gallery. (n.d.). Vincent Van Gogh Gallery
- His Life, Biography and Catalog of Art

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DISCLAIMER
This module is owned by ISAT University, unauthorized reproduction or distribution
without the consent of the university or of the module writer is prohibited.
Van Gogh, V. (1889). Irises [Painting].
https://www.vincentvangogh.org/irises.jsp

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DISCLAIMER
This module is owned by ISAT University, unauthorized reproduction or distribution
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MICHELANGELO
Born: 04-06-1475, Italy
Profile: Painter, Architect, Poet
Died: 02-18-1564, Rome, Italy
Quotes: “Genius is eternal patience”

da Volterra, D. (1544). Michelangelo [Painting, oil on


panel]. Metropolitan Museum of Art

Famous Works

DAVID CREATION OF ADAM ST. PETER’S BASILICA


Pearl, B. (1501). Michelangelo’s David Michelangelo. (1511). Creation of Adam Michelangelo Buonarroti | Saint Peter’s
[Sculptor, Photograph]. Gallery di [Fresco, Photograph]. Basilica (Ca. 1546-64) | Artsy. (n.d.).
Belle Arti, Florence, Italy. Artsy - Discover & Buy Art.

PABLO PICASSO
Born: 10-26-1881, Malaga, Spain
Profile: Painter, Sculptor, Ceramicist, Stage Designer,
Poet, and a Playwright
Died: 04-08-1973, Mougins, France
Quotes: “Every child is an artist. The problem is how to
remain an artist once he grows up.

Pablo Picasso - Google search. (n.d.). Google.

Famous Works

GUERNICA THE YOUNG LADIES OF AVIGNON THE WEEPING WOMAN


Picasso, P. (1937). Guernica [Painting, Picasso, P. (1907). Les Picasso, P. (1937). The Weeping
oil on canvas]. Museo Nacional Centro Demoiselles d’Avignon [Painting, Woman [Painting].
de Arte Reina Sofía, Madrid, Spain. oil on canvas].

E.O. 4 ART MATTERS: Art Appreciation Learning


DISCLAIMER
This module is owned by ISAT University, unauthorized reproduction or distribution
without the consent of the university or of the module writer is prohibited.
FRIDA KAHLO
Born: 07-06-1907, Mexico City
Profile: Painter
Died: 07-13-1954, Mexico City
Quotes: “I never paint dreams or nightmares. I paint my
own reality.”

Kahlo, G. (1932). Frida Kahlo [Photograph].

Famous Works

THE TWO FRIDAS SELF-PORTRAIT WITH THE BROKEN COLUMN


THORNNECKLACE AND
HUMMINGBIRD
Kahlo, F. (1939). The Two Fridas
Kahlo, F. (1940). Self-Portrait with Kahlo, F. (1944). The Broken
[Painting]. Museo De Arte
Thorn Necklace and Hummingbird Column [Painting]. Museo Dolores
Moderno, Mexico City.
[Painting]. Olmedo, Mexico City.
Mexico City.

THINK ABOUT IT

With your understanding on the difference between an artist and an artisan and
your knowledge about famous artists and their artworks. It’s time for another activity.
Make a piece of artwork in a short bond paper that depicts your
preference between an artist and an artisan. Provide a short explanation of
your artwork by answering the questions below:

• If you were to choose between an artist and an artisan, what would you be?
• What are your reasons for choosing the group?

ASSESSMENT EVIDENCE

To test your understanding of the lesson, answer the following questions in a


one-whole sheet of pad paper.

1. Who among the famous artists is your favorite? Why?


2. What particular work of that artist inspired you most?
3. In your own words, differentiate an artist from an artisan.

E.O. 41 ART MATTERS: Art Appreciation Learning


DISCLAIMER
This module is owned by ISAT University, unauthorized reproduction or distribution
without the consent of the university or of the module writer is prohibited.
LESSON 2
ART PRODUCTION PROCESS
What is production? Is it machine-based? Is it human? What is artistic production?
Think of the things we produce. Aside from objects, we also produce ideas. This lesson will
deal with the art production process.

LESSON OUTCOMES

At the end of the lesson, you must have:


• interpreted artworks through visual thinking;
• identified some art production processes; and
• used the art process to develop a cohesive body of work inspired by ideas,
concepts, and observations.

ACTIVITY

PRODUCTION, PROCESS, AND MEDIUM


OF AN ARTWORK
In a short bond paper, make a table. Fill in Column 1 with the artworks you want to
produce. Write the steps that you need to do to achieve your desired artworks in Column 2.
Enumerate the medium and materials that you need to use for each art project in Column 3.
List as many as you can. Use the table below as your reference.

1 2 3
Production Process Medium

Examine the things that you have listed in the table. Do you think the production will
be easy or hard? Do you think the whole production process will be cheap or expensive? Do
you think the artwork is worth it?

Now, search for an artwork in your home that has caught your attention. Interpret the
message that the artist wanted to convey through the artwork. Identify the medium and the
processes used by the artist.

E.O. 43 ART MATTERS: Art Appreciation Learning


DISCLAIMER
This module is owned by ISAT University, unauthorized reproduction or distribution
without the consent of the university or of the module writer is prohibited.
PRELIMINARY IDEAS

2D ANIMATION PRODUCTION ACTIVITY


In this activity, you will learn how 2D animation is created by following the three
main phases of production by “2D animation: Everything you should know about it” (2020).

PRE-PRODUCTION
The first stage in creating animations includes developing a story, writing a
script and designing the characters.

COP
(“2D animation: Everything you should know about it,” 2020)

Creating characters based on the storyboard is important during the pre- production
process.

PRODUCTION
This is the process of creating the 2D animation by combining all created
actions and producing the scenes.

ALU
(“2D animation: Everything you should know about it,” 2020)

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DISCLAIMER
This module is owned by ISAT University, unauthorized reproduction or distribution
without the consent of the university or of the module writer is prohibited.
POST-PRODUCTION
This is the final process of 2D animation and this is the part where you edit your work
by adding final touches. Below is an example of a 2D animation.

ONL
(“2D animation: Everything you should know about it,” 2020)

DISCUSSION
ART PRODUCTION PROCESS

One way to describe art is by how it start and finish a typical art project using
is made. When you are making art, you use efficient practices (Art Time Studios, 2010).
many different tools, art supplies, and ways
to show your ideas. You might use the same
Phase One starts with sketching,
ones each time, or find that certain tools or
materials work better for different ideas you grid-lining, drawing, or filling in under-
have. paintings. In this phase, students are
introduced to the best practices, techniques
Production is the conscious act to and approaches vital in understanding art
understand the doing or making of a thing. It concepts.
also pertains to understanding what an artist
wants to produce or portray. Some Phase Two includes the addition of
productions can be seen while others cannot multiple layers of tone, color, or paint within
be. Nevertheless, there is a story behind an artwork. Students are required to solve
every product. some problems and are encouraged in their
art to explore, manipulate, and master
Process describes how art is made. technique-based art applications.
Drawing, weaving, printing, and photography
are all examples of different processes.
Phase Three ends with adding the
Medium is the material you are final detail and craftsmanship before
using in your work. showcasing finished projects. This includes
demonstrating the understanding of the art
The Art Making Process elements, habits of mind and energy,
communication skills, habits of labor,
The art-making process involves composition concepts, and execution into a
following a guided instruction on how to well-crafted project.

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This module is owned by ISAT University, unauthorized reproduction or distribution
without the consent of the university or of the module writer is prohibited.
EXAMPLE:

(Art Time Studios, 2010)

AfterFor more examples


understanding on how art of
the production is made, youis can
art, now the watch
time tothe art production
produce your own
process
artwork by BIMAGO
by doing using
the activity the links below.
below.
Handmade
STONE ART. Paintings
Look for - some
https://youtu.be/KhxF5Yj62iA Canvas Clean them and let
big, flat stones in your garden.
Prints - https://youtu.be/h1MH7uMR_tc them dry. Once dried, beautify the
Premium Print on Canvas - https://youtu.be/FBQVnGc4EfE
stones by decorating them using any
Wallpapers - https://youtu.be/Yuw376PjK50
art medium. Then take a photo of

THINK ABOUT IT

your artwork and e-mail it to your


teacher. Don’t forget to discuss the
processes that you went through in
producing your output in the e-mail.
Your work will be rated using a
rubric. Use the photos below as your
reference.
(Dovas, 2018)

ASSESSMENT EVIDENCE

In a short bond paper, make a visual artwork depicting the community or


surroundings around you using any medium. At the back of the paper, list the art production
processes that you used and discuss the ideas and concepts of your design. Share your work to
one person in your community, let him/her interpret then critique your work. Write his/her
interpretation and critique in a piece of paper. Your work will be rated using a rubric by the
course facilitator.

E.O. 4 ART MATTERS: Art Appreciation Learning


DISCLAIMER
This module is owned by ISAT University, unauthorized reproduction or distribution
without the consent of the university or of the module writer is prohibited.
LESSON 3
ART ENGAGEMENT
Engagement with art can have significant benefits for students whether the
experience involves looking at and discussing art, or creating art. In both cases, art can be used
as a vehicle for meaningful self-expression.

LESSON OUTCOMES

At the end of the lesson, you must have:


• Explored and exchanged ideas about art and artists;
• Made connections between personal stories;
• Accessed personal experiences; and
• Participated in a meaningful activity that fosters personal growth.

ACTIVITY

EXAMINING SOME WORK OF ARTS


Before we start our lesson proper, let us examine the following works of art by
answering the questions that follow in a one-half sheet of paper.

(Alcazar, 1906)

Questions:

For the first painting,

What part of the city does this painting represent?


What city do you think this might be, and why?
Where(Kirchner,
is the 1908)
viewer’s location in relation to the bridge?
LONDON BRIDGE (1906), STREET, DRESDEN (1908),
by André Derain
For the second painting, by Ernst Ludwig Kirchner

What do the people in the painting do?


What is peculiar about Kirchner’s use of color in this scene?
What is the overall mood of this work?

E.O. Coronado 47 ART MATTERS: Art Appreciation Learning Modules

DISCLAIMER
This module is owned by ISAT University, unauthorized reproduction or distribution
without the consent of the university or of the module writer is prohibited.
PRELIMINARY IDEAS

PERSONALIZED MULTI-COLORED MESSAGE IN A BOTTLE


Look for an empty jar (preferably a glass jar) in your home. Cut some strips of paper
and write positive messages on them. With the goal of making a person smile or feel happy,
write some pickup lines or jokes, or include verses from the Bible. Roll the paper strips before
putting them inside the jar. You can decorate the paper and the jar. See picture below for
reference.

Once done, have some family


members or relatives pick a strip of paper
from the jar. Let them read the message and
ask what they feel about it. Then, ask them to
write their reaction in a piece of paper. Send
some photos of your work and your family’s
reaction via e-mail. Your work will be rated
(TheMasonJarInc, 2020)
using a rubric.
DISCUSSION

ART ENGAGEMENT
Art Engagement is a way in which people encounter and experience arts and
culture from being exposed to some sort by attending something, creating something, and/or
pursuing a career in arts and culture. All types of engagement have value which people
withdraw and forth along this spectrum throughout their lives.

Framework for Engaging Young People

ALU
(Tait et. al., 2019)

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DISCLAIMER
This module is owned by ISAT University, unauthorized reproduction or distribution
without the consent of the university or of the module writer is prohibited.
The diagram shows that the • Size: What are the resources and
foundation for effective youth engagement is assets of your organization? How many
organizational commitment. This first stage people/employees are involved?
requires identification of goals that will
eventually lead to fostering active • Brand: How well do people know
participation of young people in the your or your organization?
organization and its programs. Both of the
first two approaches aim to tackle attitudinal • Budget and Sources of
barriers. The third phase to youth Income: How much can you invest in
engagement includes making three major engaging young people? Is there any thing
decisions so that the organization would that can help or hinder your organization
overcome functional barriers. In this stage, from achieving its goals?
organization must craft programs, forge
partnerships, and look for a place where the All these factors affect what an
program will be conducted. The final stage organization can do. For example, if an
aims to confront practical barriers by organization that owns/manages a historic
promoting the programs to their target building want children to visit the site, it
demographic—the youth. The organization needs to develop programs that will yield to
and its funding partners must use the data community engagement. Similarly, if an
gathered throughout process in assessing organization is interested in future talent
which of the programs implemented are development rather than audience
effective and which ones need changing. development, then it needs programs that
support long-term engagement and
Think of an organization you progression of its talents rather than one- off
support or you want to support. Consider events. Donors should be mindful of the type
your own goals and relate it to the of organization they are funding and consider
organization’s ambitions for youth its assets and constraints. As much as
engagement. Below are the many strategic possible, funders should be looking for
questions that an organization should organizations with similar goals to them.
consider.
1. Organizational commitment and
• Goals: Why does the organization willingness to change
what to involve the youth? What particular
youth group does your organization want to Organizational commitment to working with
figure? young people and the willingness to change
are foundations for successful youth
• Geographic Location: How engagement in arts and culture. As a starting
close is your organization to the youth group point of all other categories of interventions,
you want to work with? Do you have some literature considers this approach the
national or local reach? Is your organization most salient one in improving young people’s
and its target beneficiaries located in urban or engagement.
rural area? Does your project entail the use of
transportation? Activities under this umbrella include:
• Venue: Does your organization have its • having clear goals by clarifying your
own place or space? motivations for change and understanding
which children you wish to work with and
• Definition of Art and Culture: Are your why;
organizational programs predicated on some
guiding principles? Or does your • shifting your organizational mindset to
organization take a broad view of creativity youth-centered approach and including

across differing types of art and culture?young people in all decision-making;

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• reviewing organizational structures and and recognizable, and organizations can use
processes, and acting on organizational digital platforms to complement their offer.
diversity; and
The choices an arts organization can
• supporting your staff by providing them make are constrained by the type of
trainings or exposing them to learning organization it is. If an organization
environments that will make them feel primarily focuses on one art form only, it
comfortable working with children. will naturally be what it chooses to display.
If a historical building is integral to an
2. Active participation and co- organization’s identity, it will need to make
production with young people programming choices anchored to the
promotion of the property.
The second component to engaging
children is co-production. Organizational Programming a decision that will
commitments should be built upon co- encourage the engagement of young people,
production. Young people should be actively or any under-represented group, is resource-
involved in the design and delivery of and time-intensive. As it is best that the
opportunities. They should be given choices organization understands the demographic it
that reflect their individuality. Co-production intends to work with, programming a
should not be one-off but sustained through decision may require conducting research
ongoing dialogues. Techniques for long- and consultations involving the youth, for
term co-production can range from example. The need for enough lead-in time
consultations to collect opinions of young (often up to one year) for thoughtful and
people, to co-producing with them, and to pragmatic programming decisions is a
embedded youth governance. Successful common theme in evaluations about
organizations embrace young people as co- engaging new groups of people. The lead-in
creators, contributors, and decision- makers, time will not only cover the planning and
rather than simply as observers or development of a project but also the conduct
consumers. It is also a good practice to of a test-run prior to the project’s full
appoint youth representatives to your board, implementation. Therefore, funding must
to have youth advisory board, and to involve cover the preparations before the new
young people in the recruitment of new staff. program is realized.
Approaches that organizations 4. Partnerships
choose to use depend on their type of
organization. Youth-centered organizations New audience can be reached through
are more likely to embed the co-production collaboration and partnerships. The most
strategies involving young people in their common are community groups and schools.
management and governance as compared to There are different types of collaboration and
organizations that have multiple goals apart partnerships that arts and culture
from engagement of young people. organizations can pursue, including:
3. Programming • local, regional or national;
• one-off or long-term; or
Programming decisions are the • within the sector or with different sectors.
choices made about the art form presented,
its format, and how it is marketed. All of Partnership is about finding an
these contribute to the nature of a young individual or an organization with a shared
person’s arts and culture experience. Young goal that you both want to achieve. Parents,
people are more likely to engage in teachers, peers, and community groups all
something new influence young people’s

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choices, so arts and culture organizations that artistic or cultural experiences, particularly
aim for youth engagement should pursue
places that are popular for their target
partnerships with them. Goals, structure,
make-up, commitment, and capacity of the demographic. For example, young people
partnerships are crucial for engaging any engagement would appeal more in parks,
underrepresented group to arts and culture. shopping centers and other places they
frequently visit. The best time for
5. Place and Space organizations to consider these factors is
when making programming decisions.
Place includes both the geographic
location and the type of venue or
environment where someone engages with 6. Promotion
arts and culture. Important considerations
include: Arts and culture organizations that
strive for youth engagement should promote
• the familiarity of a venue in a their work to brief young people about the
community and its proximity; nature of their organizations and inspire them
• how welcoming and functional
to take part in the cause. Some of the
the space is; and
• the organization’s own geography, strategies effective in promoting young
whether it is urban or rural, the people engagement include the use of
transport links and the physical language/slangs they use and awareness of
accessibility. their hang-out places. It is also best for
organizations to involve young people in
The extent to which a space feels the creation of their promotional contents.
familiar and welcoming is crucial. It should
How organizations market their activities
include a space for young people, families
and school groups to gather, socialize and eat matters; working with youth ambassadors
food. It must also have convenient disability and parents is especially valuable. Cost is
access, clear signages explain included in this category—organizations
the purposes of the different spaces, and might choose to offer specific discounts or
modern materials such as glass that will bursaries. An organization’s brand and
make the space more open and familiar. budget are two of the major factors that
Organizations should also look for unusual determine what sort of promotion it will do.
or unconventional places for

THINK ABOUT IT

In a short bond paper, make a plan on how to promote art engagement in your community. You can create your

E.O. Coronado 51 ART MATTERS: Art Appreciation Learning Modules

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This module is owned by ISAT University, unauthorized reproduction or distribution
without the consent of the university or of the module writer is prohibited.
ASSESSMENT EVIDENCE

To check your understanding, reflect on the questions below and write your
answers in a one-whole sheet of pad paper.

1. How would you define art engagement in your own words?


2. If you were part of the student council in your school and you were given a chance to come
up with a particular project, would you consider having an art engagement program? Why?
3. Why do you think art engagement is very important?
4. List your past activities or experiences (in school or in your own community) that
involved art engagement. What made you think that they were forms of art engagement?
5. Examine the painting of J. Bulaong (2015) and answer the questions that follows.

COP
(Bulaong, 2015)

Y TION
OBSERVATION: Look closely at this painting. Write your observations in a paper.

DESCRIPTION: What is/are the recognizable building/s or structure/s found in this


painting? Is the scene indoor or outdoor? Are the artist’s
brushstrokes visible? If yes, describe them. What colors do you see
in the water and sky?

INTERPRETATION: What is the overall feeling you get from the painting’s subject? Why
do you think the artist chose to paint this structure? Do you think the
structure held special meaning to him? Do you think he saw it
often? What time of the day do you think is depicted in the scene?
What title would you give this artwork and why?

CONNECTION: The most prominent aspect of this work is the church. When you
think of churches, is there one particular thing that comes to mind?
Why? Is this a place you’d like to visit? Why or why not? Can you
think of other artists who painted church scenes? How do they
compare to this painting?

E.O. Coronado 52 ART MATTERS: Art Appreciation Learning Modules


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