BAUTISTA, RICO F.

BSBA MM 3-4
ASSIGNMENT 1
PLEASE MAKE THE FOLLOWING:
I. STAKEHOLDER ANALYSIS
II. COMMUNICATION PLAN
III. COMMUNICATION CALENDAR

• Business Name: RC Gift shop RC Gift Shop is your one-stop destination for all things
I. STAKEHOLDER ANALYSIS
Stakeholder “Standing” Desired Resistance/Barriers How Comments
Audience) to day “Standing” you
in the Plan to
future Address

II. COMMUNICATION PLAN

Audience Deliverable Timeline Description Delivery Owner
Methods
Customers
Prospects
Events
Employees

III. COMMUNICATION CALENDAR

 MONDA TUESDA WEDNESD THURSD FRIDA SATRURD SUNDA
Y Y AY AY Y AY Y
Sales Goal
Week of
(Monday
Start)
Key Dates &
Events
Sales Support
Sales
Promotions
Collateral &
Presentations
Public
Relations
Special
Events &
Sponsorship
Press
Releases
Interactive
Keyword/Sear
ch
Site Targeted
Ads
Online
Auctions/Stor
es
Online
Directory
Listings &
Classified