COLLEGE OF ADMINISTRATIVE AND FINANCIAL SCIENCES

Week No: 3, Period: Midterm

Trimester: ______1st _________
CASELET NO. 1
MARKS

COURSE CODE BSIB 621 COURSE TITLE International Media Advertising

SECTION TIME DAYS ROOM
STUDENT NAME ID NO. DATE

TOPIC Integrated Marketing Communications (Parts 1 – 4)

ASSIGNMENT
DIRECTION & Instructions:
REQUIREMENT/ a. Answer all questions.
S b. Use A4 paper for your answers and workings.
(Identify the ILOs to c. Submit output on the date as advised.
be assessed at the d. Our Assignment Must Be Plagiarized through Turnitin less than 20%
end of each
requirement.
Include the rubric or
marking scheme for
CASE PROBLEM WHICH BRAND IS RIGHT?
each
item/requirement.) It cannot be denied that millions of people do purchase toothpaste as a basic item used in
oral health care. According to survey and research made by the American Health
Organization, it was revealed that there are more investment opportunities in business
leading to manufacturing and or retailing of toothpaste items or products including
related - oral health products in the market and up to this time, these products keep
increasing in demands. There are many leading brands in the market and some of these
are colgate, signal, close – up and pepsodin. Manufacturers earn millions or even billions
of money from their marketing and sales of these products.

1. You are a potential customer, which criteria or standards are you going to base
your decision to buy a particular brand of toothpaste? Interpret your options.
2. Applying a strategy, which brand of toothpaste you prefer to patronize, a brand
with international name but expensive or a local brand but cheaper? Defend
your options?
3. Prepare by designing an advertisement of you own product indicating the
necessary labels on it.

ASSIGNMENT
OUTPUT Q1:

As there are many leading brands which get the fame in market, but firstly if you want to choose a
brand, just see the label of that brand which ingridents they used, or which brand doesnt mention
any ingridents, this will make a sense to buy some product, a perfect labelling will make a
product much better to sale.

1
 COLLEGE OF ADMINISTRATIVE AND FINANCIAL SCIENCES
Week No: 3, Period: Midterm
Trimester: ______1st _________
CASELET NO. 1
MARKS

COURSE CODE BSIB 621 COURSE TITLE International Media Advertising

SECTION TIME DAYS ROOM
STUDENT NAME ID NO. DATE

Q2:

There are a lot of products that are similar to toothpaste, therefore your brand has to stand out.
Promoting your company's name and logo on product packaging has been shown to increase both
brand awareness and sales. This, says Ask the Dentist, pinpoints the precise characteristics that
people are looking for in toothpaste, such as the ability to whiten or strengthen teeth, freshen
breath, and prevent dental decay. To find out, see a dentist. Make sure any claims you make are
backed up by evidence, and keep harping on how great this toothpaste is and all the different
ways in which your consumers' lives will improve thanks to using it.

Q3 :

Depending on your advertising budget, you may choose from a variety of print and digital media
channels to promote the sale of your toothpaste. Make sure the most appealing aspects of your
toothpaste are highlighted in your advertising campaigns. To reach more people, air it on radio
and TV. You may reach a wide audience by advertising your toothpaste in local and national
newspapers, health magazines, and online. Having a modern, user-friendly product website that
integrates with social media makes it simpler to communicate the product to clients and boosts
their confidence in the brand. The advertising agency Marketing Dive suggests that developing a
mobile app to encourage young children to brush their teeth would be a smart idea. If you can
invent something to do while brushing your teeth that people really look forward to, you could
just have a winning product for your toothpaste company.

For maximum protection, use toothpaste as indicated. You may increase awareness of your
toothpaste brand by asking your dentist (or another dentist) for a recommendation. Find dentists
who are willing to appear in advertisements endorsing your toothpaste and air them on TV and
radio. Advertise the dental office by printing and posting eye-catching flyers and posters.
Participating in local health promotion events aimed at raising awareness about the need of good
oral hygiene is a terrific way to spread the word about your company and pick up promotional

2
 COLLEGE OF ADMINISTRATIVE AND FINANCIAL SCIENCES
Week No: 3, Period: Midterm
Trimester: ______1st _________
CASELET NO. 1
MARKS

COURSE CODE BSIB 621 COURSE TITLE International Media Advertising

SECTION TIME DAYS ROOM
STUDENT NAME ID NO. DATE

ideas like "biting" toothpaste.

.

RUBRIC /
MARKING 5 – Details are fully complete and demonstrate deep understanding of concepts.
4 – Answer is acceptable but lacks minor details.
SCHEME
3 – Answer is responsive but not fully complete.
2 – Major details are missing and show low level of understanding the content.
1 – Answer is lacking multiple major details.
0 – Non submission

LEARNING ASSESSMENT/MARKING FACULTY/MARKER’S FEEDBACK

ITEM CILOs MARKS MARKS AWARDED
1 5 3
2 3 3
3 4 4

TOTAL 10