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Term Paper on
An Overview of ‘Bashundhara Group’
Course Code: BUS 101
Course Name: Introduction to Business
Section: 03
Semester: Spring 2021

Submission: May 24th, 2021

Submitted to:
Md. Humayun Kabir
Lecturer
Department of Business Administration
East West University

Submitted by:
Name Id
Fahim Reza 2021-1-10-186
Sheikh Sadi 2021-1-10-199
MD Yasin Ur Rahaman 2021-1-10-045
Yafi Sadman 2021-1-10-176
Ayan Saha Arko 2021-1-10-031

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Letter of Transmittal

Md. Humayun Kabir

Lecturer,
Department of Business Administration
East West University

Subject: Letter of Transmittal of Term Paper

Sir,
We are very happy to let you know that we have finished the term paper on ‘An overview of
Bashundhara Group’ in time. We think, working on this term paper has been really interesting &
informative experience for us. While doing this report, we have learned to integrate plenty of
information into a concise volume. We have enjoyed working on this report and hope that our
efforts on this term paper will meet the level of your expectations. We would try our best and
shall be obliged to provide you with any further clarification. Without your help and proper
guidelines, we could not prepare this term paper efficiently.

For your kindness, we are very grateful to you and we will hope that you will accept it with
gracious consideration.

Sincerely Yours,
Name Id
Fahim Reza 2021-1-10-186
Sheikh Sadi 2021-1-10-199
MD Yasin Ur Rahaman 2021-1-10-045
Yafi Sadman 2021-1-10-176
Ayan Saha Arko 2021-1-10-031

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Acknowledgment
At first, we want to remember and to give thanks to “The Almighty Allah” for giving us the
energy to prepare the term paper effectively and efficiently. In performing our term paper, we
had to take the help and guideline of some respected persons, who deserve our greatest gratitude.
The completion of this term paper gives us much pleasure. We would like to show our gratitude
to Mr. Humayun Kabir, Senior lecturer, East West University, for giving us appropriate
guidelines for assignment throughout numerous consultations. This term paper cannot be
completed without the effort and co-operation from our group members.

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Table of content

Chapter- I 5

Introduction 5
Objectives 5
Limitations 5
Introduction of the company 6

Chapter- II 6

Company Overview 6
Background 6
Mission 7
Vision statement 7
Organogram 8
Basundhara Group Ltd's strategic planning 8
Enterprises 9
Employment 10
Wealth 10

Chapter- III 10

Analysis 10
SWOT Analysis: 10

Strength 10
Marketing Analysis 12
Financial Analysis 12
Recruitments 12
Contribution For The Economy Of Bangladesh 13
CSR Activities 13
Global Operations 13

Chapter- IV 14

Epilogue 14
Conclusion 14

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 Chapter- I
Introduction
Objectives
Bashundhara Group has already become one of the largest conglomerates and the leader in many
areas of business and industry in Bangladesh. It wishes to go ahead even further to become the
largest business house in the country and the biggest contributor, from the private sector to
economic and social development. Investigating the data from the secondary resources of the
Bashundhara group of industries our main objective was to find out the information about-
● Finding the background
● Mission and Vision
● Market analysis
● Financial analysis
● CSR activities

Limitations
Preparing the term paper we have faced a few hurdles.
● Lack of secondary information
● Vagueness on legal and lawsuit issues

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Introduction of the company
Bashundhara Group began in 1987 as a real estate venture. Bashundhara Group is one of the
most eminent and experienced commercial and industrial conglomerates in Bangladesh today.
The Group launched its business activities after the establishment of East West Property
Development (Pvt.) Ltd. a real estate concern, popularly known as “Bashundhara”
Bashundhara Group has expanded their business activities within a short period of time due to
the rapid economical growth and globalization which leads to the emergence as a promoter of an
international standard of business houses and industrial enterprises in their residential venture.
Since its inception, Bashundhara Group has been actively contributing to the national as well as
global economy by way of effective utilization of resources, using raw materials, production, and
marketing high-quality products at the most competitive prices, and creating employment
opportunities.
Bashundhara is now operating with twenty-four vital enterprises of highly esteemed commercial
and technological superiority in their specified field. The current value of the total assets of the
enterprises of Bashundhara Group is estimated to be about Tk. 50,000 crores and about 50000
people are employed in the various sections. And now their motto is
“For the people, for the Country”

Chapter- II
Company Overview

Background
The Bashundhara Group started operation as a real estate venture known as "Bashundhara" under
the aegis of the group's first concern - the East-West Property Development (Pvt) Ltd in 1987.
The project turned how to be very successful and had helped to grow the trust and confidence of
the urban people in the Bashundhara group.
Dhaka’s soaring population coupled with a visibly slow growth of housing led to the landmarks
of success of Bashundhara. Driven by the upshots of the success. Bashundhara geared up to

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invest in new fields including manufacturing and trading. More enterprises established in the
early 1990s, comforting diverse activities involving the production of cement, paper, pulp tissue
paper, steel, LPG gas bottling, and distribution and a trading company, among others. The group
experience tremendous growth in sperm of fewer than 10 years during the period of additional
schemes online development.
The group's first publicly-traded company, the Maghna cement mills limited is currently listed on
that the stock exchange of Bangladesh. The group has over twenty major concerns located in
different areas of the country. The multi-faceted shopping mall and recreation centre called the
Basundhara city has added splendor to the growth of the group the city development limited is on
step ahead in the long-standing growth to strengthen the link with the general people through the
unique offering of commercial operations and recreation facilities under a single construction.
East west media group limited is the mass media enterprise of the Chandra group that was
established in 2009. One of the major channels, News24 It is now one of the tops in Bangladesh.

Mission
Bashundhara group trusting in serving the people and the country not only in doing business and
making a profit. It had come into existence with that belief and adapted for the people for the
country as its core theme.
All the Basundhara group concerns always try to offer best possible services and products to
customers for attaining their full satisfaction as the group endorses the notion that customers at
the ultimate determining factor in the success of any organization. It always describes
introducing new products and services to the customer.

Vision statement
Bashundhara group has already become one of the largest Conglomerates and the leader in any
area of business and industry in Bangladesh. It wishes to go ahead from where it is now. The
group wants to be the largest business house in the country and the biggest contributor, from the
private sector to economic and social development. It also wishes to bring more and more people
and the job and thus become the largest employer in the private sector.
Doing business is not an easy task everywhere, particularly in the fast-changing global scenario,
who is invites many new challenges, however, the Basundhara group is confident of continuing
its march forward even at the faster pace in any situation- favorable and unfavorable- in the days
to come and always uphold its core theme- for the people for the country.

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Organogram

Basundhara Group Ltd's strategic planning

The Bashundhara group of enterprises began as a real estate venture known as "Bashundhara"
under the umbrella, first concern- the East is property Development(pvt) Ltd. This project was a
huge success, and it contributed to the growth of trust and confidence among Bashundhara's
urban residents. Basundhara's historic success was fueled by Dhaka's growing population and
noticeably slow housing growth.

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Enterprises
Bashundhara group now has 17 major concerns. These enterprises are-
● East West property development Ltd
● Meghna cement mills Ltd
● Bashundhara paper mills Ltd
● Bashundhara LP gas Ltd
● Bashundhara city development Ltd
● Bashundhara steel complex Ltd
● Bashundhara industrial complex Ltd
● Bashundhara steel and engineering Ltd
● Bashundhara logistics Ltd
● Bashundhara Foundation

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 ● Bashundhara convention center
● East west media group
● Bashundhara cement industries Ltd
● Bashundhara technical institute
● Basundhara industrial complex Ltd
● Bashundhara food and beverage industries Ltd
● Bashundhara Dredging Co. Ltd

Employment
Bashundhara Group has currently 8100 employees. Almost 50000 people are working for the
Bashundhara group Besides direct employment they are going to generate some new system of
employment.

Wealth
The Group now has over 24 major concerns located in different areas of the country and beyond.
The multi-faceted shopping mall-cum-recreation center called the Bashundhara City (BCDL) has
added glamour to the growth of the group. Besides, this group has a BPL cricket team which is
very profitable. The current value of the Bashundhara group is estimated at about TK 50000
crores or more.

Chapter- III
Analysis
SWOT Analysis:
SWOT stands for Strength, Weakness, Opportunities, and Threats. So SWOT analysis is a
technique for assessing these four aspects of our Business.

Strength
● Good Marketing Strategy: The Bashundhara group uses the most unique and
effective technique to grow their business. That is one of their great strengths.

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 ● Huge Amount Of Capital: Bashundhara Group has one of the largest amounts of
capital in our country. They are financially very strong.

● Strong Management System: They have one of the best management systems in
our country. And the management is so strong that they can operate their business
from anywhere in this country.

● Qualified Employees: They hired the best and most qualified employees from
our country and from outside countries as well.

● Practical Workers: They hire workers and train them practically to get better
results from them. So they not only hire them they make them good for their
business.

● Product Varieties And Popularity: Their products are very popular and people
trust them. And they have one of the largest varieties of product in our country.

● Huge Amount Of Property: They have a huge amount of property in our

country that they don’t even have to bother for land to place a factory or
buildings.

Weaknesses
● Legal Problem: The Bashundhara Group Of Industries are facing legal problems
from the very beginning. Because of their huge group of industries, they are
facing it.

● Taxes Problem: Bashundhara is one of the biggest capitalized industries in our

country but they are not accurate with tax and face tax problems every year.

OPPORTUNITIES
● Expansion Opportunity: The Bashundhara Group Of Industries own huge
amounts of property, by that they can expand their business and can have many
varieties for their business.

● International Market: Bashundhara Group is doing business in Bangladesh very

well and with great success. And also they are doing international business and
there is a high possibility that they will do their excellent work there as well.

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 ● Growing Opportunity: The Bashundhara Group Of Industries has grown well
and they can grow their business more nationally and internationally.

Threats
● Competition By Other Industries: There are some groups that have the same
major concern as the Bashundhara group. Because of that, other groups want to
do more business than the Bashundhara group.

● Natural Disaster: If any kind of natural disaster happens it will cost the wealth
and reputation of the Bashundhara group. They must take precautions for this.

● Instability Of Political Weather: If the political issue turns out badly it will cost
a huge loss to The Bashundhara group.

● Increase Price Of Raw Materials: Bashundhara Group produces many things in

their many segments with raw materials. If the raw materials price increases it
will not be good for the Bashundhara group.

Marketing Analysis
Bashundhara Group Of Industries expanding their business in various sector, they have now over
24 major concerns (and over 30+ concerns) like Meghna mills Ltd, Bashundhara paper mills,
Bashundhara lp gas Ltd, Bashundhara paper mills, Bashundhara steel complex Ltd, Bashundhara
logistic ltd, Bashundhara convention center, Bashundhara food, and beverage industries ltd and
many more. They are giving their services to everyone. Bashundhara is a very popular name
among all walks of life here in Bangladesh. And they have achieved this in less than 10 years.
They export 500 tonnes of tissues to the United Arab Emirates per month. They set up food
industries in Narayanganj. And they also built an industrial village in Pangao.

Financial Analysis
Bashundhara is now operating 14 vital enterprises of highly esteemed commercial and
technological superiority having a profound degree of specialization in the field of real estate,
industrial ventures, and commercial enterprise. The recurrent value of total assets is
approximately TK 50000 crores and their turnover was $325 million last year.

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Recruitments
The Bashundhara Group Of Industries recruit through newspaper and career wings through their
website. They have created employment opportunities for more than 50,000 people.

Contribution For The Economy Of

Bangladesh
Bashundhara Group is one of the biggest groups of industries of Bangladesh. Presently it has
more than 50 major concerns located throughout Bangladesh. By doing business they give a lot
of unemployed people employment opportunities. Today more than 50,000 People are employed
in the Bashundhara group. They have a huge contribution through our economy and because of
their unique and varied business. But they have some tax issues and that’s not good for our
economy. In 2020 bashundhara invested 143.7 million to build the largest bitumen plant in
Bangladesh.

CSR Activities
As a contribution to corporate social responsibility, Bashundhara group has a foundation called
Bashundhara foundation. It was formed in 2005. This foundation is committed to the overall
welfare of the people, letting poor and helpless people find a suitable way out from extreme
poverty and become self-reliant.
In Brahmanbaria people are getting benefited by this foundation. More than 50000 families have
become beneficiaries which enables them to be empowered in the socioeconomic state.
They started Bashundhara Ad-Din medical college hospital in South Keraniganj which is a neglected area
adjacent to the capital city, with a promise of providing innovative medical services to the people in need.

The foundation also runs Afroza Begum hospital, Ata Miah free Friday clinic at Manikganj
bancharampur, occasional health and sight-saving camps at places and provides financial AID to
different educational, religious, and social organizations like madrasas, mosques, orphanages.
The foundation also contributed to sports and cultural activities as well. One of the biggest
examples is BPL(Bangladesh Premier League).

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Global Operations
Bashundhara import-Export Limited (BIEL) is a sister concern of Bashundhara Group (BG) and
established in 1990. Excellence is its motto. Meanwhile, it has acquired wide experiences in
Export-Import Business. Through this company, BG imports materials from various origins. g Stone
Chips & Aggregates, Chemical, Coal, Fruits, Paper, Food & Beverage, and other trading goods
& commodities from sources outside of this country. BIEL is involved in the business as the
exporter, franchisee, clearing lamp; forwarding agent, supplier of various kinds of goods and items
including but not limited to finished goods, semi-finished goods of concerns of BG to a different corner of
the world.

Chapter- IV
Epilogue
Conclusion
Bashundhara Group is the biggest corporation in our country. It is a leading private-sector industrial
conglomerate in Bangladesh. BG is one of the most profitable concerns of Bangladesh. The BG strives to
work in partnership with the Government for promoting sustainable development, environment
preservation, and employment- generation, and poverty reduction. The BG has a particular focus on urban
housing, recreation centers, and commercial ventures. Thus, the motto of the Group is- For the People, for
the Country.

References
https://www.bashundharagroup.com/page/corporate-profile

https://www.thedailystar.net/business/news/bashundhara-group-fork-out-tk-4350cr-set-three-factories-
bsmsn-1946813

https://sayemsobhan.com/bashundhara-group-distribute-tk-20-lacs/

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https://www.bashundharagroup.com/article/bashundhara-group-sets-example-of-humanity

https://www.daily-sun.com/post/526333/Bashundhara-Group-distributes-blanket-among-coldhit-newsp
aper-hawkers-across-the-country-

https://web.archive.org/web/20120317214351/http://www.bg.com.bd/index.php?option=page&id=1&I
temid=2

http://www.bangla2000.com/BusinessWorld/Company_Profile/Bashundhara/Bashundhara.shtm

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