Final Placement Report

2020-2021
About MICA
MICA, Ahmedabad, is the only institute in Asia dedicated to creating leadership in Strategic Marketing and
Communication.

MICA's mission is to develop empathetic leaders and thinkers who are creative and adaptive problem-solvers for
a rapidly changing world. Experiential learning, real time case studies and intensive industry engagement ensure
that students get a firm foothold in the skills that are necessary for them to excel as marketers.

Placements Overview
MICA has successfully concluded yet another final placement season, attesting MICA’s reputation as one of the top
B-Schools in the country.

Our average and median CTC has gone up which is testimony to our students who bring in innovative and creative
solutions with emphasis on critical thinking, cultural and human quotients. Despite the challenging situation raised
due to the pandemic, the institute hosted over 100 companies and conducted the entire placement process
virtually. It is indeed gratifying to see the continued trust we receive from our industry partners. The institute
expresses gratitude to its valued recruiters for their support and to the new recruiters with whom we hope to build
long-lasting relationships, and to the students for their exceptional performance and support.

Final Placement Report | 2020-2021

 Highlights

Increase in Average CTC HIGHEST CTC INR 49,75,688

MICA’s 100% placements stand testament to
its domain leadership in the field of Strategic AVERAGE CTC INR 14,01,012
Marketing and Communications. This year,
MEDIAN CTC INR 13,00,000
MICA’s average rose from 13.9 LPA to 14.01
LPA despite the pandemic.
STUDENTS APPEARED 206

MEDIAN CTC UP FROM 12 LPA TO 13 LPA

DOMESTIC CTC HIGHEST UP FROM 33 LPA TO 49 LPA

1 IN 3 STUDENTS BAGGED A PPO / PPI

Final Placement Report | 2020-2021

 Batch Profile
GENDER RATIO

Male Female
52% 48%

WORK EXPERIENCE (IN MONTHS) EDUCATIONAL BACKGROUND

3+ years Commerce Arts, Law & Design
7.4% 11.6%
2 to 3 years 15.8%
14.1%
38.2% Freshers
15.3% Management

20.1% Engineering
49.8%
7.4%
20.1%
1 to 2 years Sciences & Medicine

Less than 1 year

Final Placement Report | 2020-2021

Some Roles Offered

AREA
BUSINESS SALES SOCIAL
DEVELOPMENT MANAGER MEDIA
GROWTH AND
MARKETING
MARKETING SALES PRODUCT
MARKETING

MARKETING
DIGITAL MANAGER SALES AND BUSINESS
MARKETING
CUSTOMER OPERATIONS AND RESEARCH
STRATEGIST
SUCCESS DEVELOPMENT
MANAGER
MANAGEMENT
TRAINEE
EXPERIENCE
BRAND MARKETING
CATEGORY MANAGER ACCOUNT
MANAGER SPECIALIST
CONSUMER MANAGER
INSIGHTS
AND MARKETING
ANALYTICS ANALYST

Final Placement Report | 2020-2021

Sector Overview

FMCD &
FMCG IT/ITeS Retail

15 OFFERS 71 OFFERS 14 OFFERS

HIGHEST CTC HIGHEST CTC HIGHEST CTC

INR INR INR

30,00,000 49,75,688 18,00,000
AVERAGE CTC AVERAGE CTC AVERAGE CTC

INR INR INR

17,74,057 15,38,032 12,25,025

Final Placement Report | 2020-2021

Sector Overview

Media and Analytics, BFSI Others

Advertising & Consulting

35 OFFERS 32 OFFERS 39 OFFERS

HIGHEST CTC HIGHEST CTC HIGHEST CTC

INR INR INR

17,00,000 20,50,000 20,00,000
AVERAGE CTC AVERAGE CTC AVERAGE CTC

INR INR INR

12,07,057 12,58,976 13,61,867

Final Placement Report | 2020-2021

Prominent Recruiters

FMCG IT/ITeS FMCD & Retail

Final Placement Report | 2020-2021

Prominent Recruiters

Analytics, BFSI & Media & Others

Consulting Advertising

Final Placement Report | 2020-2021

CONTACT US

Placement Committee

Email: placements@micamail.in

Mr. Madhu Mohan TS

Head - Corporate & Alumni Relations, Placements
Phone: +91 9949818222
Email: madhumohan.ts@micamail.in

Final Placement Report | 2020-2021

Thank you