LESSON PLAN SERVICE PRINCIPLE AND PRACTICE OF MARKETING (MKT420)

SEMESTER MAC – AUG 2023

COURSE INFORMATION

Code :
Course : MKT420
Level :
Credit Unit :
Part :
Contact Hour : 3
Course Status :
Prerequisite :
Lecturer’s Name : NOORITA BT MOHAMMAD

COURSE DESCRIPTION

COURSE OBJECTIVES
Explain the principles of marketing and its functions within a business organization. PLO1,C2Analyze the theories and concepts of marketing
strategies. (PLO2, C3)Demonstrate managerial skills in marketing practices. (PLO8, A3)
COURSE CONTENT

CLO
WEEK TOPIC ACTIVITY PLATFORM
MAPPING

LECTURE I (20 MARCH – 23 APRIL 2023)

WK 1 Marketing in a Changing World:

20 – 24 Mar Creating Customer Value and
2023
Engagement

WK 2 Marketing in a Changing World:

27 – 31 Mar Creating Customer Value and
2023
Engagement

WK 3 Strategic Planning
3 – 7 Apr
2023

WK 4 The Marketing Environment

10 – 14 Apr
2023

WK 5 The Marketing Environment

17 – 21 Apr
2023

MID TERM BREAK/ SPECIAL BREAK (24 – 30 APRIL 2023)

LECTURE II (2 – 28 MAY 2023)

WK 6 Consumer Market and Buyer Behavior

02 – 05 May
2023

WK 7 Customer Driven Marketing Strategy

08 – 12 May
2023

WK 8 Marketing Mix Strategy I: Product and

15 – 19 May Service
2023

WK 9 Marketing Mix Strategy II: Pricing

22 – 26 May
2023

SPECIAL BREAK (29 MAY – 04 JUNE 2023)

LECTURE III ( 05 – 25 JUNE 2023)

WK 10 Marketing Mix Strategy III:

05 – 09 June Distribution Channels and Logistics
2023
Management

WK 11 Marketing Mix Strategy IV: Integrated

12 – 16 June Marketing Communication Strategy
2023

WK 12 Marketing Mix Strategy IV: Integrated

19 – 23 June Marketing Communication Strategy
2023

SPECIAL BREAK (26 JUNE – 02 JULY 2023)

LECTURE IV ( 03 – 16 JULY 2023)

WK 13 Marketing Mix Strategy IV: Integrated

03 – 07 July Marketing Communication Strategy
2023

WK 14 Marketing Mix Strategy IV: Integrated

10 – 14 July Marketing Communication Strategy
2023

REVISION WEEK (17 – 23 JULY 2023)

EXAMINATION (24 JULY – 13 AUGUST 2023)

STRUCTURED ASSESSMENT MECHANISM (ASSESSMENT SCHEDULE)

 DATE TYPE OF ASSIGNMENT

*Block 1 (WK1 – WK5) One test covering from Chapter 1, 2, 4, 6 & 9 that emphasize the attribute of
20 Mac – 23 April 2023 knowledge in MQF2.0 LOD - MCQ and 1 SE

*Block 2 (WK6 – WK9) Group assignment on analysis on marketing environment emphasize on the
2 - 28 May 2023 cognitive in MQF2.0 LOD

*Block 3 (WK10 – WK12) One group assignment related to case study on market segmentation, targeting
6 – 25 Jun 2023 and positioning emphasize on the cognitive in MQF2.0 LOD

*Block 3 (WK13 – WK14) One Group assignment related to analyzing company's 4P's consist of REPORT
3 - 16 July 2023 20% PRESENTATION 10% which emphasize on the personal skill in MQF2.0 LOD

*Block 4 (WK15 – WK17) One test covering from Chapter 1, 2, 4, 6 & 9 that emphasize the attribute of
24 July – 13 Aug 2023 knowledge in MQF2.0 LOD - MCQ and 1 SE

*subject to change according to the Structured Assessment Mechanism per semester by BPPA.

COURSE EVALUATION

Student will be assessed as follows:

Continuous Assessment Marks

Individual Assignment 1 (CLO2) 20%
Individual Assignment 2 (CLO2) 20%
Group Project (CLO3) 30%
Final TEST (CLO1) 30%
Total 100%

IMPORTANT DATE

ACTIVITY DATE

Entrance Survey 28 Mac - 30 Apr 2023

Assignment 1 ENVIRONMENTAL

Assignment 2 SEGMENT TARGET POSITIONING

Assignment 3 MARKETING PLAN

SUFO 13 Jun - 24 Jul 2023

Exit Survey 04 Jul - 17 Jul 2023

RECOMMENDED TEXT

Principles of Marketing 17th Edition by Philip Kotler- PEARSON

REFERENCES
PRINCIPLE AND PRACTICE OF MARKETING

GRADING SYSTEM

Marks Grade Credit

90 - 100 A+ 4.00
80 - 89 A 4.00
75 - 79 A- 3.67
70 - 74 B+ 3.33
65 - 69 B 3.00
60 - 64 B- 2.67
55 - 59 C+ 2.33
50 - 54 C 2.00
47 - 49 C- 1.66
44 - 46 D+ 1.33
40 - 43 D 1.00
30 - 39 E 0.67
0 - 29 F 0.00

CONTACT INFORMATION

Lecturer:
Name NOORITA BT MOHAMMAD
Room: 072, Level 14, FSK6 . UiTM Puncak Alam 
Phone: (O) 03-32585084 (H/P) 0123492668
email: Noori545@uitm.edu.my

Environmental ASSIGNMENT RUBRIC

Segmentation, target positioning ASSIGNMENT RUBRIC
GROUP PRESENTATION RUBRIC
GROUP REPORT