University of Luzon

College of Business Administration

Preliminary Examination in Balance Scorecard

Name: _____________________________________________________ Permit Number: __________ Score: _______

Reminder: Strictly NO ERASURE, ALTERATIONS and SUPERIMPOSITIONS allowed.
Part 1. Identification. Write your answer on the space provided.
1. The management of an organization’s resources to achieve its goals and objectives.
2. The process of using available knowledge to document the intended direction of a business and the
actionable steps to reach its goals.
3. The best way to get a third-party perspective of all of the best options for your marketing campaign.
4. Defined as the sum total of all the buyers and sellers in the area or region under consideration.
5. It is important for identifying the key factors to success.
6. Refers to the set of internal rules and policies that determine how a company is directed.
7. A successful strategy can allow your organization to share one clear vision, catch biases by examining the
reasoning behind goals, and track performance with measurable ________.
8. The power of ________ lies in combining the power of the right decision with the right time.
9. Strategic management involves analyzing the _________, evaluating strategies, and ensuring that
management rolls out the strategies across the organization.
10. A process of understanding the interaction of decisions and their impact upon the organization to gain an
advantage.

Part 2. Enumeration. In any order.

1. Dimensions of Market Analysis (7pts.)

2. Process of Strategic Management (4pts.)
3. Porter’s Competitive Forces (5pts.)
4. Primary Value Chain (5pts.)
5. Supports of the Primary Activities (4 pts)