132 Sep 2022
Discovery
Concept Devel
Resourcing
Actualization
Harvesting
Steps in the Entrepreneurial Proc
1. Discovery: The stage in which the
entrepreneur generates ideas,
recognizes opportunities, and studies
the market
ea oppertunty12 Sep 2022,
IDEA OPPORTUNITY LINNOVATION.
An ide,
exist or is not e
is a concept for a product or service that doesnit
rrently available in a market niche, It
may be a brand-new concept or an improvement of a
current product or service.
In contrast, an opportunity is an idea for
service with a market that is willing to pay for that
product or service so that it can Form the basis of a
profitable business.
now product or
Innovation is the process of
th
king changes to somet
dus Value to customers.
Whats an Opportunity12.5ep 2022
‘Three Ways to Identify Opportunity
‘Consider your hobbies or sls
= \
Spare
g
Sate
am
Conduct Surveys and
Questionnaires
‘he market
Consider Consumer
heeds and wants
‘Study Demographics
land Market Reseoreh
6:2. Concept Development:
+ Develop a business plan: a
dolailed proposal describing the
business idea
1250p 2021
Tmportant Components of Business Plan
Executive Surnmary
‘Mission
Company Overview
Product
The Market
‘Marketing plan
Competition/competitors
Risk/Opportunity
Employees Management
Copital Requirements
Conclusion12 Sep 2022
Concept Development
* Choose business location
+ Willa patent or trademark be required?
x
‘Atradermatks. a word, pase, synibol or design, or» combination
twos pecs, symbol ov desis that Wentiies and
‘istingulhes the source of te good fone party from those of
fathers ~
A copyright protets works
Fa that ha
patent for ah inves
eit: sued bythe1250p 202:
Steps in the Entrepreneurial Process
3. Resourcing: The stage in which the
entrepreneur identifies and acquires
the financial, human, and capital
resources needed for the venture
startup, ete
Start-up resources
Resourcing
3)
s \ Apply for loans,
grants and
on
q
ee
ldentify potential
Investors
Hire
employees
I12 Sep 2022
Steps in the Entrepreneurial
Process
4, Actualization: The stage in which
the entrepreneur operates the
business and utilizes resources to
achieve its goals/objectives.
soon PP
Day-to-Day Operations
Steps in the Entrepreneurial
Process
5. Harvesting: The stage in which the
entrepreneur decides on business's
future growth’ development, or
demise
‘What is your 5-year or 10-year plan?
Consider adding locations or providing different
producte'services
‘ll you go public?128¢9 202
SCANNING THE
MARKETING
ENVIRONMENT12.5ep 2022
SEEKING,
SCREENING AND
SEIZING12 Sep 2022