Brand

NESTLÉ
INTERNATIONAL
 Business Background
Nestlé was formed in 1905 by the merger of the Anglo-Swiss
Milk Company, established in 1866 by brothers George Page
and Charles Page, and Farine Lactée Henri Nestlé, founded in
1866 by Henri Nestlé (born Heinrich Nestle).

Nestlé has a big range of products across markets, this

including coffee, baby food, medical food, bottled water,
milkshake, breakfast cereals, infant foods, performance and
healthcare nutrition, seasonings, soups and sauces, frozen and
refrigerated foods, and pet food. Nestlé has 447 factories,
operates in 194 countries, and have around 339,000 employ
under Nestle.

Nestle company strategy has few basic principles. Product of Nestle produce through Innovation
and transformation, at the same time balanced local production line and activities. As the leading
Food, Nutrition, Health and Wellness Company, Nestlé is the provider of the best food for whatever
time of day and for whatever time of your life. The main mission of Nestle company is to bring the
best product to people, no matter where they are, what they need for their life and their slogan is
Good Food, Good Life "
 Product
Offerings
• Affordable nutrition. Go to Affordable
nutrition.
• Tastier and healthier food. Go to
Tastier and healthier food.

Nestlé is the world's largest food and

beverage company, with more than
2,000 brands in 191 countries. Its
product portfolio includes kids foods,
bottled water, cereals, chocolates and
confectionery, coffee, culinary
products, chilled and frozen foods,
dairy products, nutritional products,
ice cream, and pet products.
 Target Market
Nestle benefits from its large product line by employing
a product mix strategy. It often releases buy-one-get-
one price promotions, special offers, discounts, deals,
and giveaways. Bundle deals are perfect for introducing
a product or marketing unpopular items.

Nestle balances both competitive and value-based

pricing strategies to stay afloat. Meaning, the company
offers its core products at market prices to distribute
risks while earning majorly from its premium brands.