A pleasant day to you my dear student it's time for another adventure to the

world of language so just relax breathe in and breathe out for today's lesson
we will be exploring about the world of propaganda by the way what do you
mean by propaganda ?

- Propaganda is the way of communicating people that is primarily used to

influence an audience that may not be objectively or fairly done but selectively
presenting facts and information to encourage and persuade you as an
audience using loaded language
( powerful words) and sugar-coated ones to encourage and persuade you as
an audience, using loaded language and sugar-coated ones to beautify the
information in order to produce an emotional rather than a rational response
to the information that is being presented or should say to produce judgment
from the people using the heart the emotion rather than a careful and wise
judgment.
have you seen different advertisements?
-have you noticed that it uses different techniques in order to sell the products
in order to be loved by the people, by the audience, by the viewers those things
are called propaganda techniques, and that's exactly our lesson for today and
by knowing this you will become aware about everything before believing and
considering the information presented. Now we'll find out we have different
propaganda techniques but let us have some of propaganda techniques.

PROPAGANDA DEVICE/TECHNIQUES

1. BANDWAGON- paghihikayat kung saan hinihimok ang lahat na

gamitin ang isang produkto o sumali sa isang pangkat dahil ang lahat ay
sumali na.

Halimbawa: Sinasabi sa isang advertisement na ikaw nalang ang hindi

symasali, ikaw nalang ang hindi pa bumibili, syempre para hindi ka
 mapag iwanan bibili ka. Don’t be left behind, in other words class
sasabay ka sa trend.

2. TESTIMONIAL- when we say testimonials this is one of the most scene

probably techniques usually on tv commercials with the use of respected
celebrities to endorse a product.
Just like in the picture, lebron James is a famous basketball player who
eats at macdonald, probaly class he indorse a certain product or the food
corporation macdonalds,

So yun na nga class. Kapag testimonial gumagamit ng isang sikat na

personalidad tapos siya ang nag eendorso ng isang tao o produkto. This
technique is used to convince us without examining the facts more
carefully for instance indeed there are lots of commercials out there that
use different outdoors or models to represent the product. Another one
ammp… Just like in shampoo world class we have this pretty and famous
actresses who advertise the product.

3. PLAIN FOLKS- The use of everyday people to sell a product or service.

Speakers qnd ads appear to make the person to be “one of the people”.
Another one, ito ay karaniwang ginagamit sa kampanya o komersiyal
kung saan ang mga kilala o tanyag na tao ay pinalabas na ordinaryong
taong nanghikayat sa boto, produkto o serbisyo. Ang ibig sabihin ito
yung pinalalabas na karaniwang tao lamang siya kahit siya ay ubod ng
yaman, na siya ay milyunaryo napapalabas na sempleng tao para
makuha ang boto ng mga tao at makikita naman natin sa video na ang
suot nilang gamit ay pangmahirap pero ang presyo nyan ay
napakamahal.

4. NAME CALLING- name calling or stereotyping from the word

stereotype Merriam- Webster dictionary says that to stereotype means
to believe fairly that all people or things with a particular characteristics
are the same for instance a beautiful and curly hair woman often
 generalized as antagonist in movies. Pag sinabing Kulot Contrabida
yarn.

Pagbibigay ng hindi magandang taguri sa isang produkto o katunggaling

politico upang hindi tangkilikin.

Example: Shown in the picture Can we let a shrimp like this run out
great country?

Shirmp here refer to very small or lacking of position, not capable off.

Another example: Bagitong kandidato trapo tinatawag siyang

(traditional politician) at kong mapapansin ninyo sa ads sa patalastas
nilalagyan ng grand X ang tawag doon name calling.

5. CARD STACKING-Ipinapakita rito ang lahat ng magagandang

katangian ng produkto ngunit hindi binabanggit ang hindi magandang
katangian.

Halimbawa: Instant noodles ay nakakapapabuklod ng pamilya. At

ginagawa nito na pagsamasamahin ang buung pamilya sa hapagkainan
sa pagkain ng instant noodles pero kong mapapansin natin hindi naman
binabanggit don sa patalastas na iyon na kapag madalas tayong kumain
ng instant noodles ay magkakaroon ng nigatibong epekto ito sa ating
kalusugan.

6. Emotional Words-

7. GLITERING GENERALITIES- “Virtue words” or glittering generality

these words are used to took us into accepting or approving of things
without examining the evidence carefully for examples the word natural
democratic organic scientific ecological sustainable believing that this
product is all natural organic and sustainable we people tend to easily
believe it without taking further consideration what we see is what we
 believe without second thought it will always be a yes for us that is why
careful judgment is very important commercials in tv use this very often
they describe their products as flawless as possible so you will eager to
buy it without hesitation.

Another example:
Maganda at nakakasilaw ng pahayag ukol sa isang produktong tumugon
sa paniniwala at pagpapahalaga ng mambabasa.
Ano yung halimbawa ng nakakasilaw na pahayag? kong mapapansin
natin sa ads gumagamit ng shampoo na hindi nadaw kaylangan suklayin
at kamay lang at maayos nadaw ang kanyang buhok, yun yung mga
nakakasilaw syempre kong ganun yung makikita mo na hindi na
kaylangan suklayin at shampoo lang ang gagamitin mo, masisilaw ka
sasabihin mong ah eto nalang ang bilhin ko kase magandang gamitin.

8. Repetition-

2. TRANSFER- It is when a symbol that carries respect authority sanction

and prestige is used along with an idea or argument to make it look more
acceptable for example American flag, university seal medical
association symbol or something that looks like it. This method is also
called guilt or virtue by association for instance to give the word hope
war convincing power this uses the face of the former president barack
obama a symbol to highlight the word hope.

- Another example to give more emphasis on the phrase be proud

of yourself it incorporates the flag of the philippines that may
symbolize be proud as a filipino or be proud on who you are.

Ang paggamit ng isang sikat na personalidad upang mailipat sa isang

produkto o tao ang kasikatan niya. Ang endorser ng JOY ay kilalang
kilala natin na si Michael V yung kasikatan ni Michel V ay naipasa na sa
JOY dishwashing liquid yun ay transfer. Ganun din naman ang magic
flakes.
9. Soft Soap