يوم التأسيس

‫دﻟﻴﻞ اﻟﻬﻮﻳﺔ اﻟﺒﺼﺮﻳﺔ‬
‫ﻳــــــﻮم اﻟﺘـﺄﺳﻴـﺲ‬
‫‪Saudi Founding Day‬‬
‫‪Brand Guideline‬‬
‫ﻳﻮم اﻟﺘﺄﺳﻴﺲ اﻟﺴﻌﻮدي | ‪© 2023 Saudi Founding Day‬‬

‫ﻳﻮم اﻟﺘﺄﺳﻴﺲ اﻟﺴﻌﻮدي‬ ‫اﻟﺪﻟﻴﻞ اﺈﻟرﺷﺎدي‬
‫‪© 2023 Saudi Founding Day‬‬ ‫‪Brand Guideline‬‬
© 2023 Saudi Founding Day Brand Guideline
‫ﻣﻘﺪﻣﺔ‬
Introduction
The Founding Day is an ambitious national project that reconnects ‫ ﻳﻌﻴــﺪ‬- ‫ إن ﺟــﺎز ﻟﻨــﺎ اﻟﺘﻌﺒﻴــﺮ‬- ‫ﻳــﻮم اﻟﺘﺄﺳــﻴﺲ ﻫــﻮ ﻣﺸــﺮوع وﻃﻨــﻲ ﻃﻤــﻮح‬
people to their own story of national origins, inspires their ‫ وﻳﻠﻬــﻢ ﺧﻴﺎﻟﻬــﻢ ﻋﺒــﺮ رﺣﻠــﺔ ﺗﺎرﻳﺨﻴــﺔ‬،‫رﺑــﻂ اﻟﻨــﺎس ﺑﺠﺬورﻫــﻢ اﻟﻮﻃﻨﻴــﺔ‬
‫ وﻟﺤﻤــﺔ وﻃﻨﻴــﺔ ﻟﺸــﻌﺐ ﻳﻤﺘﻠــﻚ‬،‫ﻣﺰﻳﺠــﺎ ﻣــﻦ اﻟﺜﻘﺎﻓــﺔ اﻟﻤﺸــﺘﺮﻛﺔ‬ً ‫ﺗﻌﻜــﺲ‬
imaginations with the depth and quality of their shared history and .‫ذاﺗﻪ وﻋﻤﻖ اﻧﺘﻤﺎﺋﻪ‬
culture, and ultimately leaves them with a stronger sense of national
purpose and destiny. in pursuit of these lofty goals, our strategy ،‫ﻣﻨــﺎ ﺈﻟﺑــﺮاز اﻟﻘﻴﻤــﺔ اﻟﻜﺒﻴــﺮة ﻟﺜﺎﻠﺛــﺔ ﻗــﺮون ﻣــﻦ اﻟﺘﺎرﻳــﺦ اﻟﻌﺮﻳــﻖ‬
ّ ‫ـﻌﺎ‬
ً ‫وﺳـ‬
‫ارﺗﻜــﺰت اﺳــﺘﺮاﺗﻴﺠﻴﺘﻨﺎ ﻋﻠــﻰ وﺻــﻞ اﻟﻤﺎﺿــﻲ ﺑﺎﻟﺤﺎﺿــﺮ ﻋﺒــﺮ رﺣﻠــﺔ ﻳــﻮم‬
anchors the present three centuries in the past. ‫ اﻟﺘــﻲ ﺗﺴــﻌﻰ إﻟــﻰ إﻳﺼــﺎل رﺳــﺎﺋﻠﻬﺎ ﺑــﺮوح ﻣﻌﺎﺻــﺮة وﻧﻈــﺮة‬،‫اﻟﺘﺄﺳــﻴﺲ‬
‫ وﺗﺴــﻠﻂ اﻟﻀــﻮء‬،‫ﺗﺠﺴــﺪ رؤﻳــﺔ ﺟﺪﻳــﺪة وﻣﻤﻴــﺰة‬ّ ‫ ﻣــﻦ ﺧﺎﻠل ﺣﻤﻠــﺔ‬،‫ﻣﻐﺎﻳــﺮة‬
Communicating key messaging with classic elegance and ‫ اﻟﺘــﻲ ﺗﺮﻋﺮﻋــﺖ ﻓــﻲ ﻇــﻞ اﻟﺪوﻟــﺔ اﻟﺘــﻲ‬،‫ـﻮع اﻟﺜﻘﺎﻓــﺔ اﻟﺴــﻌﻮدﻳﺔ‬ ّ ‫ﻋﻠــﻰ ﺗﻨـ‬
sophistication, our campaign conjures a kaleidoscopic prism of .‫ م‬1727 ‫أﺳﺴﻬﺎ اﺈﻟﻣﺎم ﻣﺤﻤﺪ ﺑﻦ ﺳﻌﻮد ﻋﺎم‬
iconic cultural images expressing the variety of Saudi culture, united
under the shading umbrella of the state, which Imam Muhammed
Bin Saud established three centuries ago in 1727 AD.
‫اﻟﺘﺼﻮﻳﺮ‬ 05
Introduction ‫اﻟﻤﻘﺪﻣﺔ‬ ‫اﻟﻤﺤﺘﻮﻳﺎت‬
Index
Photography
‫ﺗﺄﺛﻴﺮ اﻟﺼﻮر‬ 05.1
Brand Logo ‫اﻟﺸﻌﺎر‬ 01
Image Treatment
‫ﺻﻮر ﺑﻮرﺗﺮﻳﻪ‬ 05.2
Logo Structure ‫ﻫﻴﻜﻠﺔ اﻟﺸﻌﺎر‬ 01.1
Portrait
Landscape Images ‫ﺻﻮر ﻣﻨﺎﻇﺮ ﻃﺒﻴﻌﻴﺔ‬ 05.3
Logo Colors ‫أﻟﻮان اﻟﺸﻌﺎر‬ 01.2
Events Images ‫ﺻﻮر ﺣﻔﺎﻠت‬ 05.4 Arabic Logo Variations ‫أﺷﻜﺎل اﻟﺸﻌﺎر‬ 01.3
Historical Images ‫ﺻﻮر ﺗﺎرﻳﺨﻴﺔ‬ 05.5 Arabic Logo Clear Space ‫اﻟﻤﺴﺎﺣﺔ اﻟﻬﺎﻣﺸﻴﺔ ﻟﻠﺸﻌﺎر‬ 01.4
Logo Misuses ‫اﺎﻟﺳﺘﺨﺪاﻣﺎت اﻟﺨﺎﻃﺌﺔ ﻟﻠﺸﻌﺎر‬ 01.5
Logo Positioning ‫أﻣﺎﻛﻦ اﺳﺘﺨﺪام اﻟﺸﻌﺎر‬ 01.6
Visual Elements ‫ اﻟﻌﻨﺎﺻﺮ اﻟﺒﺼﺮﻳﺔ‬06
Co-Branding (Sponsors) ( ‫اﻟﺘﺴﻮﻳﻖ اﻟﻤﺸﺘﺮك ) اﻟﺮﻋﺎﻳﺔ‬ 01.7
Icongraphy ‫ اﺄﻟﻳﻘﻮﻧﺎت‬06.1
Co-Branding (Partners) ( ‫اﻟﺘﺴﻮﻳﻖ اﻟﻤﺸﺘﺮك ) اﻟﺸﺮﻛﺎء‬ 01.8
3D Icons ‫ اﺄﻟﻳﻘﻮﻧﺎت ﺛﺎﻠﺛﻴﺔ اﺄﻟﺑﻌﺎد‬06.2
‫ اﺄﻟﻧﻤﺎط اﺄﻟﺳﺎﺳﻴﺔ‬06.3
Primary Patterns
The Strapline ‫اﻟﺸﻌﺎر اﻟﻠﻔﻈﻲ‬ 02
Secondary Patterns ‫ اﺄﻟﻧﻤﺎط اﻟﺜﺎﻧﻮﻳﺔ‬06.4
Strapline Structure ‫ﻫﻴﻜﻠﺔ اﻟﺸﻌﺎر اﻟﻠﻔﻈﻲ‬ 02.1
Circular Patterns ‫ اﺎﻟﺳﺘﺨﺪام اﻟﺪاﺋﺮي ﻟﺄﻠﻧﻤﺎط‬06.5
Strapline Versions ‫ﻧُﺴﺦ اﻟﺸﻌﺎر اﻟﻠﻔﻈﻲ‬ 02.2
Correct & Incorrect Pattern Cropping & Placement ‫ اﺎﻟﻗﺘﺼﺎص واﻟﺘﻨﺴﻴﺐ‬06.6
Strapline Colors ‫أﻟﻮان اﻟﺸﻌﺎر اﻟﻠﻔﻈﻲ‬ 02.3
Strapline Positioning ‫أﻣﺎﻛﻦ اﺳﺘﺨﺪام اﻟﺸﻌﺎر اﻟﻠﻔﻈﻲ‬ 02.4
Design Templates & Brand Applications ‫ ﻗﻮاﻟﺐ اﻟﺘﺼﻤﻴﻢ وﺗﻄﺒﻴﻘﺎت اﻟﻬﻮﻳﺔ‬07
Vertical Template ‫ ﻗﺎﻟﺐ رأﺳﻲ‬07.1 Brand Colours ‫اﺄﻟﻟﻮان‬ 03
Vertical Template ( long ) ( ‫ ﻗﺎﻟﺐ رأﺳﻲ ) ﻃﻮﻳﻞ‬07.2 Primary Colors ‫اﺄﻟﻟﻮان اﺄﻟﺳﺎﺳﻴﺔ‬ 03.1
Square Template ‫ ﻗﺎﻟﺐ ﻣﺮﺑﻊ‬07.3 Secondary Colors ‫اﺄﻟﻟﻮان اﻟﺜﺎﻧﻮﻳﺔ‬ 03.2
Horizontal Template ‫ ﻗﺎﻟﺐ أﻓﻘﻲ‬07.4 Logo with Colored Backgrounds ‫اﺳﺘﺨﺪاﻣﺎت اﻟﺸﻌﺎر ﻋﻠﻰ ﺧﻠﻔﻴﺎت ﻣﻠﻮﻧﺔ‬ 03.3
Horizontal Template (Digital) ( ‫ ﻗﺎﻟﺐ أﻓﻘﻲ ) رﻗﻤﻲ‬07.5 Color Combinations Preference ‫ﺗﻔﻀﻴﺎﻠت ﺗﻨﺎﻏﻢ اﺄﻟﻟﻮان‬ 03.4
Horizontal Template (Long) ( ‫ ﻗﺎﻟﺐ أﻓﻘﻲ ) ﻃﻮﻳﻞ‬07.6
Applications ‫ ﺗﻄﺒﻴﻘﺎت اﻟﻬﻮﻳﺔ‬07.7 Typography ‫ اﻟﺨﻄﻮط‬04
Arabic Typeface ‫ اﻟﺨﻂ اﻟﻌﺮﺑﻲ ﻟﻠﻬﻮﻳﺔ‬04.1
Appendix ‫ اﻟﻤﻠﺤﻘﺎت‬08 English Typeface ‫ اﻟﺨﻂ اﺈﻟﻧﺠﻠﻴﺰي ﻟﻠﻬﻮﻳﺔ‬04.2
Color Usage for Typography ‫ اﺳﺘﺨﺪام اﺄﻟﻟﻮان ﻟﻠﺨﻄﻮط‬04.3
0.2
0.1
‫اﻟﺸـﻌـﺎر‬
Brand Logo
‫ﻳﻮم اﻟﺘﺄﺳﻴﺲ اﻟﺴﻌﻮدي‬ ‫اﻟﺪﻟﻴﻞ اﺈﻟرﺷﺎدي‬ ‫اﻟﺸـــﻌﺎر‬
© 2023 Saudi Founding Day Brand Guideline Brand Logo
01.1
‫ﻫﻴﻜﻠﺔ اﻟﺸﻌﺎر‬
Logo Structure
The Symbol ‫اﻟﺮﻣﺰ‬

The Flag, the Dates, the Majlis, the Arabian ،‫ اﻟﺨﻴﻞ اﻟﻌﺮﺑﻲ‬،‫ اﻟﻤﺠﻠﺲ‬،‫ اﻟﺘﻤﺮ‬،‫اﻟﺮاﻳﺔ‬
‫اﻟﺮﻣﺰ‬ Horse, and the Souq are symbols that meet and ‫ ﺧﻤﺴﺔ ﺗﺠﺴﻴﺪات ﺟﻮﻫﺮﻳﺔ‬،‫واﻟﺴﻮق‬
Symbol
reflect in ever-changing patterns to create the ً ‫ﺣﻴـــﺎ وأﻧﻤﺎ‬
‫ﻃﺎ‬ ً ‫ﺗﺮاﺛﻴﺎ‬
ً ‫ﺗﻨﺎﻏﻤﺎ‬
ً ‫ﺗﻌﻜـــﺲ‬
Founding Day logo. ‫ ﻫﻲ رﻣﻮز ﺷﻌﺎر ﻳﻮم‬،‫ﻣﺘﻐﻴﺮة ﺑﺎﺳﺘﻤﺮار‬
.‫اﻟﺘﺄﺳﻴﺲ‬
The Wordmark ‫اﻟﻨﺺ‬
Was inspired by ancient manuscripts ‫ﻣﻦ اﻟﻤﺨﻄﻮﻃﺎت اﻟﻘﺪﻳﻤﺔ اﻟﺘﻲ ﺗﺆرخ‬
chronicling the events of the first Saudi State. ‫ وﻃﺎﺑﻊ‬،‫أﺣﺪاث اﻟﺪوﻟﺔ اﻟﺴﻌﻮدﻳﺔ اﺄﻟوﻟﻰ‬
.‫اﻟﺨﻄﻮط اﺳﺘﻠﻬﻢ ﺧﻂ اﻟﺸﻌﺎر‬
‫اﻟﻨﺺ‬
Word mark The Founding Day logo structure consists of the ‫ﻳﺘﻜﻮن ﻫﻴﻜﻞ ﺷﻌﺎر ﻳﻮم اﻟﺘﺄﺳﻴﺲ ﻣﻦ‬
symbol and wordmark. Do not alter this lockup ‫ وﻳﻤﻨﻊ ﺗﻐﻴﻴﺮ ﻫﺬا‬،‫رﻣﺰ اﻟﺸﻌﺎر وﻧﺼﻪ‬
or the forms of our logo. .‫اﻟﺸﻜﻞ أو ﺗﻐﻴﻴﺮ أي ﻣﻦ رﻣﻮزه‬
‫ﻫﻨﺎ‬
ُ ‫ﺗﺤﻤﻴﻞ اﻟﺸﻌﺎر ﻣﻦ‬
Download the Brand Logo Here
01.2
‫أﻟﻮان اﻟﺸﻌﺎر‬
Logo Colors
Please note that the Founding Day logo is either ،‫ﺷﻌﺎر ﻳﻮم اﻟﺘﺄﺳﻴﺲ إﻣﺎ أﺳﻮد أو أﺑﻴﺾ‬
black or white, brown or beige depending on the ‫ﺑﻴﺞ أو ﺑُﻨﻲ ﺣﺴﺐ اﻟﺨﻠﻔﻴﺔ اﻟﻤﺴﺘﺨﺪﻣﺔ‬
background used. Please note that the Founding ‫ وﺎﻟ ﻳﻤﻜﻦ ﺗﻠﻮﻳﻦ‬.‫وأﻟﻮان اﻟﺘﺼﻤﻴـــﻢ‬
Day logo cannot be colored in any other color ‫اﻟﺸـــﻌﺎر ﺑﺄي ﻟﻮن آﺧﺮ ﺑﺎﺳﺘﺜﻨﺎء اﻟﻠﻮن‬
except for gold and only when it is used in ‫ وذﻟﻚ ﻋﻨﺪ اﺳـــﺘﺨﺪاﻣﻪ ﻓﻲ‬،‫اﻟﺬﻫﺒﻲ‬
special context . .‫ﻣﻨﺎﺳﺒﺔ ﺧﺎﺻﺔ‬
01.3
‫أﺷﻜﺎل اﻟﺸﻌﺎر‬
Logo Variations
The vertical lockup will be primarily used ‫ﺳﻴﺘﻢ اﺳﺘﺨﺪام اﻟﺸﻌﺎر اﻟﺮأﺳﻲ ﺑﺸﻜﻞ‬
across all uses. When the primary vertical ،‫أﺳﺎﺳـــﻲ ﻓﻲ ﻛﺎﻓﺔ اﺎﻟﺳـــﺘﺨﺪاﻣﺎت‬
lockup cannot be used due to space ‫وﻋﻨﺪﻣـــﺎ ﻳﺘﻌﺬر ذﻟﻚ ﺑﺴـــﺒﺐ ﻗﻴﻮد‬
restrictions, the secondary horizontal lockup ‫ ﻳﺴـــﺘﺨﺪم اﻟﺸﻌﺎر اﺄﻟﻓﻘﻲ‬،‫اﻟﻤﺴﺎﺣﺔ‬
should be used instead. The usage of the ً ‫اﻟﺜﺎﻧﻮي‬
‫ وﺎﻟ ﻳﺴﺘﺨﺪم رﻣﺰ‬،‫ﺑﺪﺎﻟ ﻣﻦ ذﻟﻚ‬
symbol and the word mark separately is ‫ إﺎﻟ ﻓﻲ‬،‫اﻟﺸﻌﺎر وﻧﺼﻪ ﺑﺸﻜﻞ ﻣﻨﻔﺼﻞ‬
.‫ﺣﺎﺎﻟت ﻧﺎدرة‬
limited to rare cases.
01.4
‫اﻟﻤﺴﺎﺣﺔ اﻟﻬﺎﻣﺸﻴﺔ ﻟﻠﺸﻌﺎر‬

Logo Clear Space
Symbol = X
To ensure legibility and prominence, the logo ،‫ﻟﻀﻤﺎن وﺿﻮح اﻟﺸﻌﺎر ﺑﻜﺎﻣﻞ ﻋﻨﺎﺻﺮه‬
1/2 X should be surrounded by an area of clear ‫ﻳﺤﺎط اﻟﺸﻌﺎر ﺑﻤﻨﻄﻘﺔ ﺧﺎﻟﻴﺔ ﻣﻦ ﻋﻨﺎﺻﺮ‬
X X
space which remains free of other design ‫ ﻣﺜﻞ اﻟﺸـــﻌﺎرات أو‬،‫اﻟﺘﺼﻤﻴﻢ اﺄﻟﺧﺮى‬
elements, such as other logos or patterns. .‫اﺄﻟﻧﻤﺎط اﺄﻟﺧﺮى‬
1/2 X
X X
Minimum Size
Clear Space — Horizontal Logo Clear Space — Vertical Logo
> 9.5mm height 9.5mm height 16mm height Printing
> 53px height 53px height 100px height Digital

01.5
‫اﺎﻟﺳﺘﺨﺪاﻣﺎت اﻟﺨﺎﻃﺌﺔ ﻟﻠﺸﻌﺎر‬

Logo Misuses
These are examples of misuses of the logo. ‫ﻫـــﺬه أﻣﺜﻠﺔ ﻟﺎﻠﺳـــﺘﺨﺪاﻣﺎت اﻟﺨﺎﻃﺌﺔ‬
Please use the main logo to maintain the ‫ ﻳﺮﺟﻰ اﺳـــﺘﺨﺪام اﻟﺸﻌﺎر‬،‫ﻟﻠﺸـــﻌﺎر‬
integrity and promote consistency of the ‫اﺄﻟﺳﺎﺳـــﻲ ﻟﻠﺤﻔﺎظ ﻋﻠﻰ ﺗﻨﺎﻏﻢ اﻟﻬﻮﻳﺔ‬
brand. .‫اﻟﺒﺼﺮﻳﺔ وﺗﻌﺰﻳﺰ اﺗﺴﺎﻗﻬﺎ‬
Add effects Change logo proportions Change wordmark placement Remove any part from the logo structure
‫اﺳﺘﺨﺪام اﻟﺸﻌﺎر ﻋﻠﻰ ﺻﻮرة ُﻣﺰدﺣﻤﺔ‬

Position logo on busy backgrounds Rotate the wordmark Change the logo color Turn logo into strokes
‫‪© 2023 Saudi Founding Day‬‬ ‫‪Brand Guideline‬‬ ‫‪Brand Logo‬‬
‫‪01.6‬‬
‫أﻣﺎﻛﻦ اﺳﺘﺨﺪام اﻟﺸﻌﺎر‬

‫‪Logo Positioning‬‬
‫‪The Founding Day logo can be placed at the‬‬ ‫ﻳﻤﻜﻦ وﺿﻊ ﺷـــﻌﺎر ﻳﻮم اﻟﺘﺄﺳﻴﺲ ﻓﻲ‬
‫‪top, bottom, center or the four corners.‬‬ ‫أﺣﺪ اﻟﺰواﻳـــﺎ اﻟﻌﻠﻮﻳﺔ أو ﻓﻲ اﻟﻤﻨﺘﺼﻒ‪،‬‬
‫وﻋﺪم اﺳﺘﺨﺪاﻣﻪ ﻓﻲ اﺄﻟﺳﻔﻞ إﻃﺎﻠ ًﻗﺎ‪.‬‬
‫‪© 2023 Saudi Founding Day‬‬ ‫‪Brand Guideline‬‬ ‫‪Brand Logo‬‬
‫‪Symbol = X‬‬ ‫‪01.7‬‬
‫اﻟﻤﺸﺘﺮك )اﻟﺮﻋﺎﻳﺔ(‬
‫اﻟﺘﺴﻮﻳﻖ ُ‬
‫)‪Co-Branding (Sponsors‬‬
‫‪The Founding Day logo must be placed at the‬‬ ‫ﻳﺮﺟﻰ ﻣﺮاﻋﺎة ﻣﻜﺎن وﺿﻊ ﺷـــﻌﺎر ﻳﻮم‬
‫‪100%‬‬ ‫‪upper right or lower right in all co-branding‬‬ ‫اﻟﺘﺄﺳـــﻴﺲ ﻋﻠﻰ إﺣﺪى زواﻳﺎ ﻣﺴﺎﺣﺔ‬
‫‪80%‬‬
‫ﺷﻌﺎر ‪Logo -‬‬ ‫ﺷﻌﺎر ‪Logo -‬‬ ‫‪usages, and it should be 20% larger than‬‬ ‫اﻟﺘﺼﻤﻴـــﻢ ﻣﻦ ﺟﻬـــﺔ اﻟﻴﻤﻴﻦ‪ ،‬وﻋﻨﺪ‬
‫‪other logos.‬‬ ‫اﺳﺘﺨﺪام اﻟﺸﻌﺎر ﻣﻊ اﻟﺠﻬﺎت اﺄﻟﺧﺮى‬
‫‪X‬‬ ‫‪X‬‬ ‫‪X‬‬ ‫اﻟﺘﻘﻴﺪ‬
‫ّ‬ ‫ﻳﺠﺐ أن ﻳﻜﻮن أﻛﺒﺮ ﺑﻨﺴﺒﺔ ‪. 20%‬‬
‫ﺑﺎﻟﻤﻜﺎن اﻟﻤﺤﺪد ﻟﻮﺿﻊ اﻟﺸﻌﺎر ﻳﺤﺎﻓﻆ‬
‫ﻋﻠﻰ ﺗﻨﺎﺳﻖ اﻟﻬﻮﻳﺔ‪.‬‬
‫‪80%‬‬ ‫ﺷﻌﺎر ‪Logo -‬‬ ‫ﺷﻌﺎر ‪Logo -‬‬ ‫‪100%‬‬

01.8
(‫اﻟﻤﺸﺘﺮك )اﻟﺸﺮﻛﺎء‬
ُ ‫اﻟﺘﺴﻮﻳﻖ‬
Symbol = X Symbol = X
Co-Branding (Partners)
The co-branding partner logo should be 20% ‫ﻳﺠﺐ أن ﺗﻜﻮن ﺷﻌﺎرات اﻟﺸﺮﻛﺎء أﺻﻐﺮ‬
.‫ ﻣﻦ ﺷﻌﺎر ﻳﻮم اﻟﺘﺄﺳﻴﺲ‬20% ‫ﺑﻨﺴﺒﺔ‬
Symbol = X
smaller than the Founding Day logo.

Logo
Single Partner: When the Founding Day logo ‫ ﺣﻴﻦ ﻳﺘﻢ وﺿﻊ ﺷﻌﺎر ﻳﻮم‬:‫ﺷﺮﻳﻚ واﺣﺪ‬
is centered, we center align the partner logo. ‫ ﻓﺈﻧﻨﺎ ﻧﺘﺄﻛﺪ ﻣﻦ‬،‫اﻟﺘﺄﺳﻴﺲ ﺑﺎﻟﻮﺳـــﻂ‬
Logo Logo When the Founding Day logo is left or right ‫ وﺣﻴﻦ‬.‫أﻳﻀﺎ‬
ً ‫ﺗﻮﺳﻴﻂ ﺷﻌﺎر اﻟﺸـــﺮﻳﻚ‬
Single Partner
aligned, the partner logo should be placed in ‫ﻳﻮﺿﻊ ﺷـــﻌﺎر ﻳﻮم اﻟﺘﺄﺳﻴﺲ إﻟﻰ ﺟﻬﺔ‬
‫ ﻓﻌﻠﻰ ﺷﻌﺎر اﻟﺸﺮﻳﻚ‬،‫اﻟﻴﻤﻴﻦ أو اﻟﻴﺴﺎر‬
the opposing direction.
Symbol = X Symbol = X Symbol = X
.‫أن ﻳﻮﺿﻊ ﻓﻲ اﻟﺠﻬﺔ اﻟﻤﻘﺎﺑﻠﺔ‬
Multiple Partners: All partners’ logos should ‫ ﻳﺠﺐ ﻋﻠﻰ ﻛﺎﻓﺔ‬:‫ﺷـــﺮﻛﺎء ﻣﺘﻌﺪدون‬
follow the Founding Day logo alignment, ‫ﺷﻌﺎرات اﻟﺸـــﺮﻛﺎء اﺗﺒﺎع ﻣﻮﻗﻊ وﺟﻬﺔ‬
whether it’s right, left or center aligned. The ‫ﺳﻮاء ﻛﺎن ﻋﻠﻰ‬
ً ،‫ﺷﻌﺎر ﻳﻮم اﻟﺘﺄﺳﻴﺲ‬
same rules apply when using the horizontal ‫ ﺗﻨﻄﺒﻖ‬.‫اﻟﻴﻤﻴﻦ أو اﻟﻴﺴـــﺎر أو ﺑﺎﻟﻮﺳﻂ‬
logo lockup. ‫ذات اﻟﻤﻌﺎﻳﻴـــﺮ اﻟﺘﺼﻤﻴﻤﻴـــﺔ ﻋﻨﺪ‬
‫اﺳﺘﺨﺪام اﻟﺸﻌﺎر ﺑﺸﻜﻞ ﻋﺮﺿﻲ )ﻋﻠﻰ‬
Logo Logo Logo Logo
.(‫اﻟﺘﺼﺎﻣﻴﻢ اﻟﻌﺮﺿﻴﺔ‬
Logo Logo Logo Logo Logo Logo Logo Logo
‫ﺷﺮﻛﺎء ﻣﺘﻌﺪدون‬
Multiple Partners
‫‪0.2‬‬
‫اﻟﺸـﻌـﺎر اﻟﻠﻔﻈﻲ‬
‫‪The Strapline‬‬
‫ﻳﻮم اﻟﺘﺄﺳﻴﺲ اﻟﺴﻌﻮدي‬ ‫اﻟﺪﻟﻴﻞ اﺈﻟرﺷﺎدي‬ ‫اﻟﺸﻌـــﺎر اﻟﻠﻔـــﻈﻲ‬
‫‪© 2023 Saudi Founding Day‬‬ ‫‪Brand Guideline‬‬ ‫‪The Strapline‬‬
‫‪02.1‬‬
‫ﻫﻴﻜﻠﺔ اﻟﺸﻌﺎر اﻟﻠﻔﻈﻲ‬

‫‪Strapline Structure‬‬
‫‪The strapline size must be smaller than the main‬‬ ‫ﻳﺠﺐ أن ﻳﻜﻮن ﺣﺠﻢ اﻟﺸـــﻌﺎر اﻟﻠﻔﻈﻲ‬
‫‪logo so that the strapline block is the same width‬‬ ‫أﺻﻐﺮ ﻣﻦ ﺣﺠﻢ اﻟﺸـــﻌﺎر اﻟﺮﺋﻴﺴﻲ‪،‬‬
‫‪as the date block in the main logo, as shown on‬‬ ‫ﺑﺤﻴﺚ ﻳﺸ ّﻜﻞ اﻟﺸـــﻌﺎر اﻟﻠﻔﻈﻲ ﻛﺘﻠﺔ‬
‫‪the left.‬‬ ‫ﻋﺮﺿﻴﺔ ﺗﻌﺎدل ﻛﺘﻠﺔ اﻟﺘﺎرﻳﺦ ﻓﻲ اﻟﺸﻌﺎر‪،‬‬
‫ﻣﻮﺿﺢ ﻓﻲ اﻟﺠﻬﺔ اﻟﻴﺴﺮى‪.‬‬‫ّ‬ ‫ﻛﻤﺎ ﻫﻮ‬
‫‪02.2‬‬
‫‪Main Version AR,EN‬‬ ‫اﻟﻨﺴﺨﺔ اﺄﻟﺳﺎﺳﻴﺔ ‪ -‬ﻋﺮﺑﻲ ‪ -‬إﻧﺠﻠﻴﺰي‬ ‫ﻧُﺴﺦ اﻟﺸﻌﺎر اﻟﻠﻔﻈﻲ‬
‫‪Strapline Versions‬‬
‫‪There are three versions of the strapline of‬‬ ‫ﻫﻨﺎك ﺛﺎﻠث ﻧﺴـــﺦ ﻟﻠﺸـــﻌﺎر اﻟﻠﻔﻈﻲ‬
‫‪identity, the basic (in both languages), the‬‬ ‫ﻟﻠﻬﻮﻳﺔ‪ ،‬اﻟﻨﺴﺨﺔ اﺄﻟﺳﺎﺳﻴﺔ ) ﺑﺎﻟﻠﻐﺘﻴﻦ (‪،‬‬
‫‪Arabic, and the English versions.‬‬ ‫واﻟﻨﺴﺨﺘﻴﻦ اﻟﻌﺮﺑﻴﺔ وواﺈﻟﻧﺠﻠﻴﺰﻳﺔ‪..‬‬
‫‪AR Version‬‬ ‫اﻟﻨﺴﺨﺔ اﻟﻌﺮﺑﻴﺔ‬

‫‪The strapline attached to this guideline must be‬‬ ‫ﻳﺠﺐ اﺳﺘﺨﺪام اﻟﺸﻌﺎر اﻟﻠﻔﻈﻲ اﻟﻤﺮﻓﻖ‬
‫‪used; no other versions should be used.‬‬ ‫ﻓﻲ اﻟﺪﻟﻴﻞ اﺈﻟرﺷـــﺎدي ﻫﺬا‪ ،‬وﺎﻟ ﻳﺼﺢ‬
‫اﺳﺘﺨﺪام ﻧﺴﺦ أﺧﺮى‪.‬‬
‫‪EN Version‬‬ ‫اﻟﻨﺴﺨﺔ اﺈﻟﻧﺠﻠﻴﺰﻳﺔ‬
‫ﻫﻨﺎ‬
‫ﺗﺤﻤﻴﻞ اﻟﺸﻌﺎراﻟﻠﻔﻈﻲ ﻣﻦ ُ‬
‫‪Download the Strapline Here‬‬
© 2023 Saudi Founding Day Brand Guideline The Strapline
02.3
‫أﻟﻮان اﻟﺸﻌﺎر اﻟﻠﻔﻈﻲ‬

Strapline Colors
Please note that the Strapline is either black or ‫ ﺑﻴﺞ‬،‫اﻟﺸﻌﺎر اﻟﻠﻔﻈﻲ إﻣﺎ أﺳﻮد أو أﺑﻴﺾ‬
white, brown or beige, depending on the ‫أو ﺑُﻨﻲ ﺣﺴـــﺐ اﻟﺨﻠﻔﻴﺔ اﻟﻤﺴﺘﺨﺪﻣﺔ‬
background used and the colors of the design. ‫ وﺎﻟ ﻳﻤﻜﻦ ﺗﻠﻮﻳﻦ‬.‫وأﻟﻮان اﻟﺘﺼﻤﻴـــﻢ‬
Please note that the Strapline cannot be colored ‫اﻟﺸﻌﺎر اﻟﻠﻔﻈﻲ ﺑﺄي ﻟﻮن آﺧﺮ ﺑﺎﺳﺘﺜﻨﺎء‬
in any other color except for gold and only when ‫ وذﻟﻚ ﻋﻨﺪ اﺳـــﺘﺨﺪاﻣﻪ‬،‫اﻟﻠﻮن اﻟﺬﻫﺒﻲ‬
used in a special context . .‫ﻓﻲ ﻣﻨﺎﺳﺒﺔ ﺧﺎﺻﺔ‬
‫‪02.4‬‬
‫أﻣﺎﻛﻦ اﺳﺘﺨﺪام اﻟﺸﻌﺎر اﻟﻠﻔﻈﻲ‬

‫‪Strapline Positioning‬‬
‫‪The strapline is used with the proper design‬‬ ‫ﻳﺴﺘﺨﺪم اﻟﺸـــﻌﺎر اﻟﻠﻔﻈﻲ ﻓﻲ إﺣﺪى‬
‫‪formatting in one of the four corners or the‬‬ ‫اﻟﺰواﻳﺎ اﺄﻟرﺑﻊ‪ ،‬أو اﻟﻤﻨﺘﺼﻒ‪ ،‬ﻣﻊ ﺗﻨﺴﻴﻖ‬
‫‪center.‬‬ ‫ﻣﺎ ﻳﻠﺰم ﻓﻲ اﻟﺘﺼﻤﻴﻢ ﻟﻈﻬﻮره ﺑﺸﻜﻞ‬
‫ﻣﻨﺎﺳﺐ‪.‬‬
‫ﻳـﻮم ﺑﺪﻳﻨــﺎ‬ ‫‪Logo‬‬
‫‪OUR STORY‬‬
‫ﻳـﻮم ﺑﺪﻳﻨــﺎ‬ ‫‪Logo‬‬ ‫‪Logo‬‬ ‫‪Logo‬‬ ‫‪Logo‬‬

‫‪OUR STORY‬‬
‫‪0.3‬‬
‫اﺄﻟﻟــــــﻮان‬
‫‪Colors‬‬
‫ﻳﻮم اﻟﺘﺄﺳﻴﺲ اﻟﺴﻌﻮدي‬ ‫اﻟﺪﻟﻴﻞ اﺈﻟرﺷﺎدي‬ ‫اﺄﻟﻟـــــﻮان‬
© 2023 Saudi Founding Day Brand Guideline Colors
03.1
‫اﺄﻟﻟﻮان اﺄﻟﺳﺎﺳﻴﺔ‬
Primary Colors
‫اﺄﻟﺻﺎﻟﺔ‬ ‫اﻟﻮﺿﻮح‬
Authenticity Clarity
Brand colors play a major role in distinguishing ‫رﺋﻴﺴـــﻴﺎ ﻓﻲ ﺗﻤﻴﻴﺰ‬
ً ‫دورا‬
ً ‫ﺗﻠﻌﺐ اﺄﻟﻟﻮان‬
PANTONE (Color Bridge) 7615 CP PANTONE (Color Bridge) 7506 CP 50% Tint the brand. As such, it is vital we use the correct ‫ وﻟﺬا ﻣﻦ اﻟﻀﺮوري أن‬، ‫اﻟﻬﻮﻳﺔ اﻟﺒﺼﺮﻳﺔ‬
CMYK: 47, 63, 65, 34 CMYK: 3, 7, 15, 0 color codes and color combinations set out ‫ﻧﺴـــﺘﺨﺪم أﻛﻮاد اﺄﻟﻟﻮان وﻣﺠﻤﻮﻋﺎت‬
RGB: 107, 78, 69
HEX: #6B4E45
RGB: 248, 238, 222
HEX: # F4EADA within these guidelines. Colors outside of ‫اﺄﻟﻟﻮان اﻟﺼﺤﻴﺤﺔ اﻟﻤﻨﺼﻮص ﻋﻠﻴﻬﺎ ﻓﻲ‬
these guidelines will be considered harmful to ‫ وأي أﻟـــﻮان ﻏﻴﺮ ﻣﺬﻛﻮرة‬،‫ﻫﺬا اﻟﺪﻟﻴﻞ‬
the brand. ‫ ﻫـــﻲ أﻟﻮان ﻏﻴﺮ‬،‫ﺿﻤﻦ ﻫـــﺬا اﻟﺪﻟﻴﻞ‬
.‫ﻣﻌﺘﻤﺪة‬
‫اﻟﻌﺰم‬ ‫اﺄﻟرض‬
Determination Land
PANTONE (Color Bridge) 7615 CP PANTONE (Color Bridge) 7506 CP 50% Tint
CMYK: 72, 67, 59, 79 CMYK: 13, 19,29, 0

RGB: 35, 31, 32 RGB: 222, 201, 178
HEX: #231f20 HEX: # DEC9B2
03.2
‫اﺄﻟﻟﻮان اﻟﺜﺎﻧﻮﻳﺔ‬
Secondary Colors
The eight secondary colors are used to ‫ﺗﺴﺘﺨﺪم اﺄﻟﻟﻮان اﻟﺜﻤﺎﻧﻴﺔ اﻟﺜﺎﻧﻮﻳﺔ ﻓﻲ‬
communicate different themes. In addition ‫ وإﻟﻰ ﺟﺎﻧﺒﻬﺎ‬،‫ﻛﺎﻓﺔ أﺷـــﻜﺎل اﻟﺘﻮاﺻﻞ‬
Pantone Pantone Pantone Pantone
479 CP 7521 CP 1205 CP 7622 CP
to the secondary colors, white and beige can ‫ﻳﻤﻜﻦ اﺳﺘﺨﺪام اﻟﻠﻮﻧﻴﻦ اﺄﻟﺑﻴﺾ واﻟﺒﻴﺞ‬
be used to ensure sufficient contrast and .‫ﻟﻀﻤﺎن اﻟﺘﺒﺎﻳﻦ واﻟﻮﺿﻮح اﻟﻤﻨﺎﺳﺐ‬
CMYK: 22, 55, 75, 12 CMYK: 16, 46, 37, 4 CMYK: 6, 13, 74, 0 CMYK: 24, 93, 69, 20 legibility.
RGB: 186, 119, 71 RGB: 82, 152, 143 RGB: 245, 215,88 RGB: 163, 43, 56
HEX: #BA7747 HEX: #D2988F HEX: #F5D758
HEX: #A32B38
Pantone Pantone Pantone Pantone

1785 CP 2080 C 7493 CP 2219 C
CMYK: 6, 70, 62, 0 CMYK: 53, 55, 17, 2 CMYK: 51, 17, 64, 2 CMYK: 64, 24, 31, 5
RGB: 227, 106, 88 RGB: 138, 119, 161 RGB: 141, 173, 115 RGB: 98, 155, 166
HEX: #E76A58 HEX: #8A77A1 HEX: #8DAD73 HEX: #629BA6
‫‪© 2023 Saudi Founding Day‬‬ ‫‪Brand Guideline‬‬ ‫‪Colors‬‬
‫‪03.3‬‬
‫اﺈﻟﺳﺘﺨﺪام اﻟﺼﺤﻴﺢ‬
‫‪Correct Usage‬‬
‫اﺳﺘﺨﺪاﻣﺎت اﻟﺸﻌﺎر ﻋﻠﻰ ﺧﻠﻔﻴﺎت ﻣﻠﻮﻧﺔ‬
‫‪Logo with Colored Backgrounds‬‬
‫‪On the left are the correct and incorrect logo‬‬ ‫ﻫﻨﺎ ﺗﻮﺿﻴﺢ ﺎﻟﺳﺘﺨﺪاﻣﺎت اﻟﺸﻌﺎر ﻓﻲ‬
‫‪usages on different colored backgrounds.‬‬ ‫ﺣﺎل وﺟﻮد ﺧﻠﻔﻴﺔ ﻣﻠﻮﻧﺔ؛ ﺣﻴﺚ ﻳﻮﺿﺢ‬
‫اﻟﺸـــﻜﻞ ﺑﺎﺄﻟﻋﻠﻰ اﺎﻟﺳﺘﺨﺪام اﻟﺼﺤﻴﺢ‪،‬‬
‫وﺗﺒﻴﻦ اﺄﻟﻣﺜﻠﺔ ﺑﺎﺄﻟﺳـــﻔﻞ اﺎﻟﺳﺘﺨﺪام‬
‫اﻟﺨﺎﻃﺊ‪.‬‬
‫اﺈﻟﺳﺘﺨﺪام اﻟﺨﺎﻃﺊ‬
‫‪Incorrect Usage‬‬
‫اﺳﺘﺨﺪاﻣﺎت اﻟﺸﻌﺎر ﺑﺎﺄﻟﻟﻮان‬

‫‪Logo with Colors Usage‬‬
03.4
‫ﺗﻔﻀﻴﺎﻠت ﺗﻨﺎﻏﻢ اﺄﻟﻟـﻮان‬

Color Combinations Preferences
‫ﻫﻨﺎ ﺗﻮﺿﻴﺢ ﻟﺘﻔﻀـــﻴﺎﻠت دﻣﺞ اﺄﻟﻟﻮان‬

.‫ﺑﺘﻄﺒﻴﻘﺎت اﻟﻬﻮﻳﺔ اﻟﻤﺨﺘﻠﻔﺔ‬
Here are the color combinations
preferences that are recommended
using in the brand designs.
0.4
‫اﻟﺨﻄــــﻮط‬
Typography
‫ﻳﻮم اﻟﺘﺄﺳﻴﺲ اﻟﺴﻌﻮدي‬ ‫اﻟﺪﻟﻴﻞ اﺈﻟرﺷﺎدي‬ ‫اﻟﺨـــﻄﻮط‬
‫‪© 2023 Saudi Founding Day‬‬ ‫‪Brand Guideline‬‬ ‫‪Typography‬‬
‫ﻳــﻮم ﺑﺪﻳﻨـــﺎ‬
‫‪Our Story‬‬
© 2023 Saudi Founding Day Brand Guideline Typography
04.1
‫اﻟﺨﻂ اﻟﻌﺮﺑﻲ ﻟﻠﻬﻮﻳﺔ‬

Arabic Typeface
The Founding Day brand Arabic typeface is ‫ﺗﻢ اﻋﺘﻤـــﺎد ﺧﻂ ﺣﺮﻳـــﺮ ﻛﺨﻂ ﻋﺮﺑﻲ‬
Harir. Harir Bold can be utilized for headings ‫ ﺣﻴﺚ ﻳﺴـــﺘﺨﺪم وزن ﺳﻤﻴﻚ‬،‫ﻟﻠﻬﻮﻳﺔ‬
and subheadings, while Harir regular is used ،‫ﻟﻠﻌﻨﺎوﻳـــﻦ اﻟﺮﺋﻴﺴـــﻴﺔ واﻟﻔﺮﻋﻴـــﺔ‬
for body copy. This typeface eliminates the ‫وﻳﺴـــﺘﺨﺪم وزن ﻋﺎدي ﻓـــﻲ ﻛﺘﺎﺑﺔ‬
noise around the characters by increasing ‫اﻟﻨﺼﻮص؛ إذ ﺳﻴﻌﻤﻞ ﻫﺬا اﻟﺨﻂ ﻋﻠﻰ‬
counter spacing and making it look more ‫إﺑﺮاز اﻟﻜﻠﻤﺎت ﻋﻦ ﻃﺮﻳﻖ زﻳﺎدة اﻟﺘﺒﺎﻋﺪ‬
٠١٢٣٤٥٦٧٨٩ consistent.
.‫ﺑﻴﻦ اﺄﻟﺣﺮف ﻟﺘﺒﺪو أﻛﺜﺮ اﺗﺴﺎ ًﻗﺎ‬
‫ﺣﺮﻳﺮ ﺳﻤﻴﻚ‬
٠١٢٣٤٥٦٧٨٩
‫ﻫﻨﺎ‬
ُ ‫ﺗﺤﻤﻴﻞ ﺧﻄﻮط اﻟﻬﻮﻳﺔ ﻣﻦ‬
Download the Brand Fonts Here
04.2
‫اﻟﺨﻂ اﺈﻟﻧﺠﻠﻴﺰي ﻟﻠﻬﻮﻳﺔ‬

English Typeface
Sakkal Majalla Sakkal font is used as an English font for ‫ ﻛﺨﻂ إﻧﺠﻠﻴﺰي‬SAKKAL ‫ﺗﻢ اﻋﺘﻤﺎد ﺧﻂ‬
identity, where the bold font is used for ‫ ﺣﻴﺚ ﻳﺴﺘﺨﺪم وزن ﺳﻤﻴﻚ‬،‫ﻟﻠﻬﻮﻳﺔ‬
headlines and subheadings, and the regular font ،‫ﻟﻠﻌﻨﺎوﻳـــﻦ اﻟﺮﺋﻴﺴـــﻴﺔ واﻟﻔﺮﻋﻴﺔ‬
is used for the body. ‫وﻳﺴـــﺘﺨﺪم وزن ﻋﺎدي ﻓـــﻲ ﻛﺘﺎﺑﺔ‬
Sakkal Majalla A B C D E FG H I J K LM NO PQ R S T U V W X Y Z .‫اﻟﻨﺼﻮص‬
Regular ab c d e fg h i j k l m n o p q rs tu v w xy z
09876543 2 1 !@#$%^&*()+-
Sakkal Majalla A BC D EF G H I J KL M N O P Q RST U VW X Y Z

Bold a bc de fg h ijk lm n op q r s t u v w x y z
09876543 2 1 !@#$%^&*()+-
‫ﻫﻨﺎ‬
ُ ‫ﺗﺤﻤﻴﻞ ﺧﻄﻮط اﻟﻬﻮﻳﺔ ﻣﻦ‬
Download the Brand Fonts Here
04.3
‫اﺳﺘﺨﺪام اﺄﻟﻟﻮان ﻟﻠﺨﻄﻮط‬

Color Usage for Typography
Writing should be done using the ‫ﻟﻀﻤﺎن وﺿﻮح اﻟﻨﺼﻮص ﻋﻨﺪ ﻋﺮﺿﻬﺎ‬
identity mark's colors to ensure the ‫ ﻳﺠﺐ اﻟﻜﺘﺎﺑﺔ‬،‫ﻋﻠﻰ ﺧﻠﻔﻴﺎت ﻣﻠﻮﻧـــﺔ‬
clarity of texts when displayed on ‫ﺑﺎﺳـــﺘﺨﺪام أﻟﻮان ﺎﻟ ﺗﺨﺘﻠﻒ ﻋﻦ أﻟﻮان‬
colored backgrounds. It is always ‫داﺋﻤﺎ‬
ً ‫ وﻳﻔﻀـــﻞ‬،‫اﻟﻬﻮﻳـــﺔ اﻟﺒﺼﺮﻳﺔ‬
preferable to use white or light beige to ‫اﺳﺘﺨﺪام اﻟﻠﻮن اﺄﻟﺑﻴﺾ أو اﻟﺒﻴﺞ اﻟﻔﺎﺗﺢ‬
write on colored backgrounds; except ‫ﻟﻠﻜﺘﺎﺑﺔ ﻋﻠﻰ اﻟﺨﻠﻔﻴﺎت اﻟﻤﻠﻮﻧﺔ؛ ﻣﺎﻋﺪا‬
‫اﻟﺨﻠﻔﻴﺎت اﻟﺼﻔﺮاء واﻟﺒﻴﺞ اﻟﻔﺎﺗﺢ ﻓﻴﺘﻢ‬
for the yellow and light beige
‫اﺳﺘﺨﺪام اﻟﻨﺺ ﺑﺎﻟﻠﻮن اﺄﻟﺳﻮد اﻟﺨﺎص‬
backgrounds, the identity black font is
.‫ﺑﺎﻟﻬﻮﻳﺔ ﻟﻀﻤﺎن وﺿﻮﺣﻬﺎ‬
used to ensure its clarity.
‫اﺄﻟﻟﻮان اﻟﻤﺴﺘﺨﺪﻣﺔ ﻓﻲ اﻟﻌﻨﺎوﻳﻦ‬

Colors used in Headline
‫‪0.5‬‬
‫اﻟﺘـﺼـﻮﻳـــﺮ‬
‫‪Photography‬‬
‫ﻳﻮم اﻟﺘﺄﺳﻴﺲ اﻟﺴﻌﻮدي‬ ‫اﻟﺪﻟﻴﻞ اﺈﻟرﺷﺎدي‬ ‫اﻟﺘــﺼﻮﻳﺮ‬
© 2023 Saudi Founding Day Brand Guideline Photography
Photography is vital to the success of the brand ‫ﻫﺎﻣﺎ ﻟﻨﺠﺎح‬

ً ‫ﻣﺤﻮرا‬
ً ‫ﻳﻌﺪ اﻟﺘﺼﻮﻳـــﺮ اﻟﻔﻮﺗﻮﻏﺮاﻓﻲ‬
and should be treated as an essential part of our ‫ وﻳﺠﺐ اﻟﺘﻌﺎﻣﻞ ﻣﻌﻪ ﻋﻠﻰ أﻧﻪ‬،‫اﻟﻬﻮﻳﺔ اﻟﺒﺼﺮﻳﺔ‬
brand executions. .‫ﺟﺰء أﺳﺎﺳﻲ ﻣﻦ ﻋﻤﻠﻴﺎت ﺗﻨﻔﻴﺬ اﻟﻬﻮﻳﺔ اﻟﺒﺼﺮﻳﺔ‬
In this section, you will find guidelines on ‫ ﺳﺘﺠﺪ إرﺷﺎدات ﺣﻮل ﺗﻜﻮﻳﻦ‬،‫ﻓﻲ ﻫﺬا اﻟﻘﺴـــﻢ‬
photographic composition, content, tone, and ‫اﻟﺼـــﻮر اﻟﻔﻮﺗﻮﻏﺮاﻓﻴﺔ واﻟﻤﺤﺘـــﻮى واﻟﻨﺒﺮة‬
usage. Standardizing these facets of photography ‫ ﺣﻴﺚ ﺳـــﻴﻀﻤﻦ ﺗﻮﺣﻴﺪ ﺟﻮاﻧﺐ‬،‫واﺎﻟﺳﺘﺨﺪام‬
will ensure a consistent look and feel across the
‫ﻣﻈﻬﺮا ﻣﺘﺴﻘًﺎ ﻋﺒﺮ‬ً ‫اﻟﺘﺼﻮﻳﺮ اﻟﻔﻮﺗﻮﻏﺮاﻓﻲ ﻫﺬه‬
entire image library.
.‫ﻣﻜﺘﺒﺔ اﻟﺼﻮر ﺑﺄﻛﻤﻠﻬﺎ‬
Our photography needs to be eye-catching and
‫ﺑﺼﺮﻳﺎ وﺟﺬاﺑﺔ‬
ً ‫ﻳﺠﺐ أن ﺗﻜﻮن ﺻﻮرﻧﺎ ﻣﻤﺘﻌـــﺔ‬
reminiscent of the past so to transport the viewer
back in time. .‫ ﻣﺬﻛﺮة إﻳﺎه ﺑﺎﻟﻤﺎﺿﻲ ﻛﻤﺎ ﻟﻮ أﻧﻪ اﺂﻟن‬،‫ﻟﻠﻤﺸﺎﻫﺪ‬
05.1
‫ إزاﻟﺔ اﻟﺨﻠﻔﻴﺔ ﻣﻦ اﻟــﺼﻮرة‬1

Remove the background from the image
‫ﺗﺄﺛﻴﺮ اﻟﺼﻮر‬
Image Treatment
Black and white images are used, and a “Noise” ‫ﻳﺘﻢ اﺳﺘﺨﺪام اﻟﺼﻮر ﺑﺎﻟﻠﻮﻧﻴﻦ اﺄﻟﺑﻴﺾ‬
effect is added to the image from the effects list. « Noise » ‫ وإﺿﺎﻓﺔ ﺗﺄﺛﻴﺮ‬،‫واﺄﻟﺳـــﻮد‬
Some parts of the image can be used in their ‫ وﻳﻤﻜﻦ‬،‫ﻟﻠﺼﻮرة ﻣﻦ ﻗﺎﺋﻤﺔ اﻟﺘﺄﺛﻴﺮات‬
primary colors, as shown in the example. ‫اﺳﺘﺨﺪام ﺑﻌﺾ أﺟﺰاء اﻟﺼﻮرة ﺑﺄﻟﻮاﻧﻬﺎ‬
‫ « ﻟﻠﺼﻮرة‬NOISE » ‫ إﺿﺎﻓﺔ ﺗﺄﺛﻴﺮ‬،‫ ﻣﻦ ﻗﺎﺋﻤﺔ اﻟﺘﺄﺛﻴﺮات‬2
From effects, add “Noise” effect to the image .‫ ﻛﻤﺎ ﻳﻮﺿﺢ اﻟﺸﻜﻞ‬،‫اﺄﻟﺳﺎﺳﻴﺔ‬
.‫ ﻳﻤﻜﻦ ﻋﺮض ﺟﺰء ﻣﻦ اﻟﺼﻮرة ﺑﺎﺄﻟﻟﻮان ﻛﻤﺎ ﻳﻮﺿﺢ اﻟﺸﻜﻞ‬4 .‫ ﺗﺤﻮﻳﻞ اﻟﺼﻮرة إﻟﻰ اﺄﻟﺑﻴﺾ واﺄﻟﺳﻮد‬3
Part of the image can be displayed in color as the figure shows Convert the image to black and white
‫ﻫﻨﺎ‬
ُ ‫ﺗﺤﻤﻴﻞ ﺗﺄﺛﻴﺮ اﻟﺼﻮر ﻣﻦ‬
Download the Image Treatment Here
05.2
‫ﺻﻮر ﺑﻮرﺗﺮﻳﻪ‬
Portrait Images
Portrait photography will be in black and white. ،‫ﺳـــﺘﻜﻮن اﻟﺼﻮر ﺑﺎﺄﻟﺑﻴﺾ واﺄﻟﺳـــﻮد‬
The upper corner, from the chest upwards, ‫وﺳﺘﺮﻛﺰ ﻋﻠﻰ زاوﻳﺔ ﻋﻠﻮﻳﺔ ﻣﻦ اﻟﺼﺪر‬
should be the focal point, and the eyes should ‫دوﻣﺎ‬
ً ‫ ﺣﻴﺚ ﻳﻜـــﻮن اﻟﻨﻈﺮ‬،‫إﻟﻰ أﻋﻠﻰ‬
be directed toward the camera. The subjects ‫ وﻋﻠﻰ اﺄﻟﺷﺨﺎص ارﺗﺪاء‬.‫ﺑﺎﺗﺠﺎه اﻟﻜﺎﻣﻴﺮا‬
must be wearing traditional clothing and be ‫اﺄﻟزﻳﺎء اﻟﺘﻘﻠﻴﺪﻳـــﺔ اﻟﺘﻲ ﺗﻤﺜﻞ ﺑﻴﺌﺎﺗﻬﻢ‬
situated in Saudi Arabian environments. Studio ‫ ﻟﺬا ﻓﺈن‬،‫اﻟﻤﺨﺘﻠﻔـــﺔ ﻣﻦ اﻟﻤﻤﻠﻜـــﺔ‬
‫اﻟﺘﺼﻮﻳﺮ اﻟﻔﻮﺗﻮﻏﺮاﻓﻲ ﻓﻲ اﺎﻟﺳﺘﻮدﻳﻮ ﻏﻴﺮ‬
photography is not appropriate. Multi-visual
‫ وﻳﺠﺐ أن ﺗﻌﻜﺲ اﻟﺼﻮر ﻋﻠﻰ‬.‫ﻣﻨﺎﺳﺐ‬
executions must represent the Saudi ،‫اﺧﺘﺎﻠﻓﻬﺎ اﻟﺘﺮﻛﻴﺒﺔ اﻟﺴﻜﺎﻧﻴﺔ ﻟﻠﺴﻌﻮدﻳﺔ‬
demographic. This will be achieved through ‫وﺳـــﻴﺘﺤﻘﻖ ذﻟﻚ ﻣـــﻦ ﺧﺎﻠل أزﻳﺎء‬
diverse wardrobes and talent. 40% of the ‫ ﻋﻠﻰ أن ﺗﻜﻮن ﻧﺴﺒﺔ‬،‫وﻣﻮاﻫﺐ ﻣﺘﻨﻮﻋﺔ‬
portraits should be men, 40% women, and 20% ‫ ﻧﺴﺎء و‬40% ‫ رﺟﺎل و‬40% ‫ﺗﻮزﻳﻊ اﻟﺼﻮر‬
children. .‫ أﻃﻔﺎل‬20%
‫‪© 2023 Saudi Founding Day‬‬ ‫‪Brand Guideline‬‬ ‫‪Photography‬‬
‫‪05.3‬‬
‫ﺻﻮر ﻣﻨﺎﻇﺮ ﻃﺒﻴﻌﻴﺔ‬

‫‪Landscape Images‬‬
‫‪Saudi Arabia is renowned for its vast,‬‬ ‫ﺗﺸـــﺘﻬﺮ اﻟﻤﻤﻠﻜﺔ اﻟﻌﺮﺑﻴﺔ اﻟﺴﻌﻮدﻳﺔ‬
‫‪cascading landscapes, which should be‬‬ ‫ﺑﻤﻨﺎﻇﺮﻫﺎ اﻟﻄﺒﻴﻌﻴﺔ اﻟﺸﺎﺳﻌﺔ‪ ،‬واﻟﺘﻲ‬
‫‪documented in black and white photography‬‬ ‫ﻳﺠـــﺐ ﺗﻮﺛﻴﻘﻬﺎ ﻣـــﻦ ﺧﺎﻠل اﻟﺘﺼﻮﻳﺮ‬
‫‪for a premium look and feel.‬‬ ‫اﻟﻔﻮﺗﻮﻏﺮاﻓﻲ ﺑﺎﺄﻟﺑﻴﺾ واﺄﻟﺳﻮد ﻟﻠﺤﺼﻮل‬
‫‪Aerial photography must showcase cultural‬‬ ‫ﻋﻠﻰ ﺻﻮر ﺎﻟ ﻣﺜﻴﻞ ﻟﻬﺎ‪.‬‬
‫‪destinations, landscapes and landmarks. The‬‬ ‫ﻳﺠﺐ أن ﻳُﻈﻬـــﺮ اﻟﺘﺼﻮﻳـــﺮ اﻟﺠﻮي‬
‫اﻟﻮﺟﻬﺎت اﻟﺜﻘﺎﻓﻴﺔ‪ ،‬واﻟﻤﻨﺎﻇﺮ اﻟﻄﺒﻴﻌﻴﺔ‬
‫‪photographs must not be cluttered or abstract‬‬
‫واﻟﻤﻌﺎﻟﻢ‪ ،‬وﻳﺠـــﺐ أﺎﻟ ﺗﻜﻮن اﻟﺼﻮر‬
‫‪in nature.‬‬ ‫اﻟﻔﻮﺗﻮﻏﺮاﻓﻴـــﺔ ﻣﺰدﺣﻤـــﺔ أو ﻣﺠﺮدة‬
‫ﺑﻄﺒﻴﻌﺘﻬﺎ‪.‬‬
05.4
‫ﺻﻮر ﻣﻨﺎﺳﺒﺎت‬
Events Images
The Founding Day will entail an extensive, ‫ اﺎﻟﺣﺘﻔﺎﻟﻴﺔ اﻟﻮﻃﻨﻴﺔ ﻋﻠﻰ‬- ‫ﻳﻮم اﻟﺘﺄﺳﻴﺲ‬
nationwide roster of events, ranging from large ‫ ﺳﻴﻀﻢ ﻣﺠﻤﻮﻋﺔ ﻣﻦ‬- ‫ﻣﺴﺘﻮى اﻟﺒﺎﻠد‬
scale main events to smaller activities ‫ﺑﺪءا ﻣﻦ اﺎﻟﺣﺘﻔﺎل‬
ً ،‫اﻟﻔﻌﺎﻟﻴﺎت اﻟﻤﺘﻨﻮﻋﺔ‬
throughout all the cities. Photographs should be ‫ ﻋﻠﻰ أن‬،‫اﻟﺮﺋﻴﺲ إﻟﻰ اﻟﻔﻌﺎﻟﻴﺎت اﺄﻟﺻﻐﺮ‬
taken 60% in the daytime and 40% at night. The ‫ ﻓﻲ‬60% ‫ﺗﻜﻮن ﻧﺴـــﺒﺔ اﻟﺘﻘﺎط اﻟﺼﻮر‬
subjects should have cheerful, happy and ‫ وأن ﻳﺘﻤﺘﻊ‬،‫ ﻓـــﻲ اﻟﻠﻴﻞ‬40% ‫اﻟﻨﻬﺎر و‬
‫اﺄﻟﺷﺨﺎص ﺑﺘﻌﺎﺑﻴﺮ وﺟﻪ ﻣﺮﺣﺔ وﺳﻌﻴﺪة‬
intrigued facial expressions.
.‫وﺟﺎذﺑﺔ ﻟﺄﻠﻧﻈﺎر‬
05.5
‫ﺻﻮر ﺗﺎرﻳﺨﻴﺔ‬
Historical Images
For this national event, the inspiration was ‫اﺣﺘﻔﺎﻟﻴـــﺔ ﻳﻮم اﻟﺘﺄﺳـــﻴﺲ اﻟﻮﻃﻨﻴﺔ‬
drawn from the Kingdom's history, and what ‫ ﻟﺬا ﻓﺈن أﻓﻀﻞ‬، ‫ﻣﺴﺘﻮﺣﺎة ﻣﻦ اﻟﻤﺎﺿﻲ‬
better way to communicate heritage than ‫ﻃﺮﻳﻘﺔ ﺈﻟﺑﺮاز اﻟﺘﺎرﻳـــﺦ ﻋﺒﺮ اﻟﺼﻮر ﻫﻮ‬
through the lens of the historical archives? ،‫ﺗﺎرﻳﺨﻴﺎ‬
ً ‫اﻟﻌﻮدة إﻟﻰ اﻟﺼﻮر اﻟﻤﺆرﺷﻔﺔ‬
Strictly black and white photography must be ‫ﻋﻠﻰ أن ﻳﺘﻢ ﻋﺮض اﻟﺼـــﻮر ﺑﺎﺄﻟﺑﻴﺾ‬
featured; different photographs must reflect .‫واﺄﻟﺳﻮد‬
‫ﻳﺠﺐ أن ﺗﻌﻜﺲ اﻟﺼﻮر ﻋﻠﻰ اﺧﺘﺎﻠﻓﻬﺎ‬
the Kingdom of Saudi Arabia's rich diversity
‫اﻟﺘﻨﻮع اﻟﺜـــﺮي ﻟﻠﻤﻤﻠﻜـــﺔ اﻟﻌﺮﺑﻴﺔ‬
and highlight various places, people, and ‫ وأن ﺗﻌـــﺮض أﻣﺎﻛﻦ‬،‫اﻟﺴـــﻌﻮدﻳﺔ‬
events. .‫وأﺷﺨﺎﺻﺎ وأﺣﺪاﺛًﺎ ﺳﻌﻮدﻳﺔ ﻣﺨﺘﻠﻔﺔ‬
ً
‫‪© 2023 Saudi Founding Day‬‬ ‫‪Brand Guideline‬‬
‫‪0.6‬‬
‫اﻟﻌﻨﺎﺻﺮ اﻟﺒﺼﺮﻳﺔ‬
‫‪Visual Elements‬‬
‫‪01‬‬
‫ﻳﻮم اﻟﺘﺄﺳﻴﺲ اﻟﺴﻌﻮدي‬ ‫اﻟﺪﻟﻴﻞ اﺈﻟرﺷﺎدي‬ ‫اﻟﻌﻨﺎﺻﺮ اﻟﺒﺼﺮﻳﺔ‬
© 2023 Saudi Founding Day Brand Guideline Visual Elements
06.1
‫اﺄﻟﻳﻘﻮﻧﺎت‬
Iconography
The brand includes a set of 9 icons. These ،‫ أﻳﻘﻮﻧﺎت‬9 ‫ﺗﻢ ﺗﺼﻤﻴـــﻢ ﻣﺠﻤﻮﻋﺔ ﻣﻦ‬
icons can be used by themselves or repeated ‫ﻣﻌﺎ‬
ً ‫ﻳﻤﻜﻦ اﺳـــﺘﺨﺪاﻣﻬﺎ ﺑﻤﻔﺮدﻫﺎ أو‬
Architecture Ornament Calligraphy Strokes Falcon together to create a pattern. All icons must be ‫ ﻛﻤﺎ ﻳﺠﺐ ﺗﻐﻴﻴﺮ ﺣﺠﻢ‬،‫ﺈﻟﻧﺸـــﺎء ﻧﻤﻂ‬
resized proportionally. .‫دوﻣﺎ ﺑﺸﻜﻞ ﻣﺘﻨﺎﺳﺐ‬
ً ‫اﺄﻟﻳﻘﻮﻧﺎت‬
‫اﻟﻔﻨﺠﺎل‬
Fanjal Date Palm Council
‫ﻫﻨﺎ‬
ُ ‫ﺗﺤﻤﻴﻞ أﻳﻘﻮﻧﺎت اﻟﻬﻮﻳﺔ ﻣﻦ‬
First Saudi State Flag Arabian Horse Market Download the Brand Iconography Here
© 2023 Saudi Founding Day Brand Guideline Visual Elements
06.2
‫اﺄﻟﻳﻘﻮﻧﺎت ﺛﺎﻠﺛﻴﺔ اﺄﻟﺑﻌﺎد‬

3D Icons
The brand includes a set of 9 3D icons. These ‫ أﻳﻘﻮﻧﺎت‬9 ‫ﺗﻢ ﺗﺼﻤﻴﻢ ﻣﺠﻤﻮﻋـــﺔ ﻣﻦ‬
icons can be used by themselves or repeated ‫ ﻳﻤﻜﻦ اﺳـــﺘﺨﺪاﻣﻬﺎ‬،‫ﺛﺎﻠﺛﻴـــﺔ اﺄﻟﺑﻌﺎد‬
together to create a pattern. All icons must be ‫ ﻛﻤﺎ ﻳﺠﺐ‬،‫ﻣﻌﺎ ﺈﻟﻧﺸﺎء ﻧﻤﻂ‬
ً ‫ﺑﻤﻔﺮدﻫﺎ أو‬
resized proportionally. ‫دوﻣﺎ ﺑﺸـــﻜﻞ‬
ً ‫ﺗﻐﻴﻴﺮ ﺣﺠﻢ اﺄﻟﻳﻘﻮﻧﺎت‬
.‫ﻣﺘﻨﺎﺳﺐ‬
‫اﻟﻔﻨﺠﺎل‬ ‫اﻟﻨﺨﻠﺔ‬ ‫اﻟﺼﻘﺮ‬
Fanjal Date palm Falcon
Arabian Horse Market
‫ﻫﻨﺎ‬
ُ ‫ﺗﺤﻤﻴﻞ أﻳﻘﻮﻧﺎت اﻟﻬﻮﻳﺔ ﻣﻦ‬
Download the Brand Iconography Here
‫‪© 2023 Saudi Founding Day‬‬ ‫‪Brand Guideline‬‬ ‫‪Visual Elements‬‬
‫‪06.3‬‬
‫اﺄﻟﻧﻤﺎط اﻟﺸﺒﻜﻴﺔ‬
‫‪Modular Patterns‬‬
‫‪Examples of shape-based patterns.‬‬ ‫ﻣﺜﺎل ﻋﻠﻰ أﻧﻤﺎط ﺷـــﺒﻜﻴﺔ ﺑﺎﺳﺘﺨﺪام‬

‫‪Some are formed from a single repetitive‬‬ ‫اﺄﻟﻳﻘﻮﻧﺎت‪ ،‬ﻳﺘﺸﻜﻞ ﺑﻌﻀﻬﺎ ﻣﻦ أﻳﻘﻮﻧﺔ‬
‫‪shape while some are a mix of multiple‬‬ ‫ﻣﺘﻜﺮرة ﺑﻴﻨﻤﺎ ﻳﺸـــ ّﻜﻞ اﻟﺒﻌﺾ‬
‫ّ‬ ‫واﺣﺪة‬
‫‪shapes.‬‬ ‫ﻣﺘﻌﺪدة‪.‬‬
‫ﻣﺰﻳﺠﺎ ﻣﻦ أﻳﻘﻮﻧﺎت ّ‬
‫ً‬ ‫اﺂﻟﺧﺮ‬
‫ﻫﻨﺎ‬
‫ﺗﺤﻤﻴﻞ أﻧﻤﺎط اﻟﻬﻮﻳﺔ ﻣﻦ ُ‬
‫‪Download the Brand Patterns Here‬‬
‫‪06.4‬‬
‫اﺎﻟﺳﺘﺨﺪام اﻟﺪاﺋﺮي ﻟﺄﻠﻧﻤﺎط‬

‫‪Circular Patterns‬‬
‫‪Examples of shape-based circular patterns,‬‬ ‫ﻣﺜﺎل ﻋﻠﻰ أﻧﻤﺎط داﺋﺮﻳﺔ ﺑﺎﺳـــﺘﺨﺪام‬

‫‪formed from a mix of multiple shapes.‬‬ ‫اﺄﻟﻳﻘﻮﻧﺎت‪ ،‬ﺗﺘﺸـــﻜﻞ ﻣـــﻦ ﻣﺰﻳﺞ ﻣﻦ‬
‫ﻣﺘﻌﺪدة‪.‬‬
‫ّ‬ ‫أﻳﻘﻮﻧﺎت‬
‫ﻫﻨﺎ‬
‫ﺗﺤﻤﻴﻞ أﻧﻤﺎط اﻟﻬﻮﻳﺔ ﻣﻦ ُ‬
‫‪Download the Brand Patterns Here‬‬
‫‪06.5‬‬
‫اﺎﻟﻗﺘﺼﺎص واﻟﺘﻨﺴﻴﺐ‬
‫‪Correct & Incorrect Pattern Cropping & Placement‬‬
‫اﺎﻟﺳﺘﺨﺪام اﻟﺼﺤﻴﺢ‬
‫‪Correct Usage‬‬
‫‪On the left are examples of correct and‬‬ ‫ﻓﻲ ﻫـــﺬه اﻟﺼﻔﺤـــﺔ أﻣﺜﻠـــﺔ ﻋﻠﻰ‬
‫‪incorrect usages of primary and secondary‬‬ ‫اﺎﻟﺳـــﺘﺨﺪاﻣﺎت اﻟﺼﺤﻴﺤﺔ واﻟﺨﺎﻃﺌﺔ‬
‫‪patterns.‬‬ ‫ﻟﺄﻠﻧﻤﺎط‪.‬‬
‫اﺎﻟﺳﺘﺨﺪام اﻟﺨﺎﻃﺊ‬
‫‪Incorrect Usage‬‬
‫ﻋﺪم اﻗﺘﺼﺎص اﻟﻨﻤﻂ‬ ‫ﻋﺪم ﺗﻠﻮﻳﻦ اﻟﻨﻤﻂ ﺑﻠﻮن‬ ‫ﻋﺪم ﺗﺼﻐﻴـــﺮ اﻟﻨﻤﻂ‬ ‫ﻋﺪم اﺳﺘﺨﺪام اﻟﻨﻤﻂ‬
‫ﺑﺤﻴﺚ ﻳﺨﺘﻔﻲ أﻏﻠﺒﻪ‬ ‫ﻏﺎﻣﻖ ﻋﻠﻰ ﺧﻠﻔﻴـــــﺔ‬ ‫ﺑﺸﻜﻞ ﻛﺒﻴﺮ‬ ‫ﺑﺸﻜﻞ ﻣﺎﺋﻞ‬
‫ﻏﺎﻣﻘﺔ‬
0.7
‫ﻗﻮاﻟﺐ اﻟﺘﺼﻤﻴﻢ وﺗﻄﺒﻴﻘﺎت اﻟﻬﻮﻳﺔ‬
Design Templates & Brand Applications
‫ﻳﻮم اﻟﺘﺄﺳﻴﺲ اﻟﺴﻌﻮدي‬ ‫اﻟﺪﻟﻴﻞ اﺈﻟرﺷﺎدي‬ ‫ﻗﻮاﻟﺐ اﻟﺘﺼــﻤﻴﻢ وﺗﻄﺒﻴـــﻘﺎت اﻟﻬﻮﻳﺔ‬
© 2023 Saudi Founding Day Brand Guideline Design Templates & Brand Applications
07.1
‫ﻗﺎﻟﺐ رأﺳﻲ‬
04 % Margin - ‫ﻫﺎﻣﺶ‬
08 % Logo -‫اﻟﺸﻌﺎر‬
Vertical Template
The vertical layout template is displayed ‫ﻳﺒﺮز اﻟﻘﺎﻟﺐ اﻟﺮأﺳﻲ اﻟﻤﻮﺟﻮد ﻓﻲ اﻟﺠﻬﺔ‬
‫واﺿﺤﺎ ﻟﻠﻜﻴﻔﻴﺔ اﻟﺘﻲ‬
ً ‫ﻧﻤﻮذﺟﺎ‬
ً ،‫اﻟﻤﻘﺎﺑﻠﺔ‬
‫ﻋﻨﻮان رﺋﻴﺴﻲ‬
opposite along with example design layout for
guidance. Always use the templates provided ‫ﻳﺠﺐ أن ﻳﻜﻮن ﻋﻠﻴﻬﺎ اﻟﻘﺎﻟﺐ ﻣﻦ ﺣﻴﺚ‬
‫ﻧــــــﺺ ﻓﺮﻋـــــــﻲ‬ 19 % Text -‫اﻟﻨﺺ‬
‫ ﺣﻴﺚ ﻳﻌـــﺪ ﻫﺬا اﻟﺘﺼﻤﻴﻢ‬،‫اﻟﺘﺼﻤﻴﻢ‬
‫ﻧــــــﺺ ﻓﺮﻋـــــــﻲ‬ as a starting point for creating further layouts.
Use the grid to ensure there is a balance ‫اﺄﻟﺳﺎس اﻟﻤﺮﺟﻌﻲ ﺈﻟﻧﺸﺎء اﻟﻤﺰﻳﺪ ﻣﻦ‬
between typography image and graphics. The ‫ وﻳﻤﻜﻦ اﺳﺘﺨﺪام اﻟﺸﺒﻜﺔ‬،‫اﻟﺘﺼﺎﻣﻴﻢ‬
‫ﻟﻠﺘﺄﻛﺪ ﻣﻦ اﺗﺴـــﺎق اﻟﺨﻂ ﻣﻊ اﻟﺼﻮرة‬
size and placement of both logo and
ً
‫ﻓﻀﺎﻠ ﻋﻦ أن ﺣﺠﻢ اﻟﺸﻌﺎر‬ ،‫واﻟﺮﺳﻮﻣﺎت‬
53 % Image - ‫ﺻﻮرة‬
45.5 % Margin - ‫ﻫﺎﻣﺶ‬ typography ensure you begin with a good ‫وﻧﻮع اﻟﺨﻂ ﻳﺴﺎﻋﺪان ﻓﻲ اﻟﺒﺪء ﺑﺘﺼﻤﻴﻢ‬
platform for a well balanced layout. .‫ﻣﺘﻮازن اﻟﻌﻨﺎﺻﺮ‬
Foundingday.sa Foundingday.sa 2.5 % Link - ‫راﺑﻂ‬

‫‪© 2023 Saudi Founding Day‬‬ ‫‪Brand Guideline‬‬ ‫‪Design Templates & Brand Applications‬‬
‫‪07.1‬‬
‫ﻗﺎﻟﺐ رأﺳﻲ‬
‫ﻫﺎﻣﺶ ‪04 % Margin -‬‬
‫‪08 %‬‬ ‫اﻟﺸﻌﺎر‪Logo -‬‬

‫‪Vertical Template‬‬
‫ﻫﺎﻣﺶ ‪12.5 % Margin -‬‬

‫‪The vertical layout template is displayed‬‬ ‫ﻳﺒﺮز اﻟﻘﺎﻟﺐ اﻟﺮأﺳﻲ اﻟﻤﻮﺟﻮد ﻓﻲ اﻟﺠﻬﺔ‬
‫اﻟﻌﻨﻮان اﻟﺮﺋﻴﺴﻲ‬ ‫اﻟﻌﻨﻮان اﻟﺮﺋﻴﺴﻲ‬ ‫واﺿﺤﺎ ﻟﻠﻜﻴﻔﻴﺔ اﻟﺘﻲ‬ ‫ﻧﻤﻮذﺟﺎ‬ ‫اﻟﻤﻘﺎﺑﻠﺔ‪،‬‬
‫‪opposite along with example design layout for‬‬ ‫ً‬ ‫ً‬
‫ﻫﺬا اﻟﻨﺺ ﻫﻮ ﻣﺜﺎل ﻟﻨﺺ ﻳﻤﻜﻦ أن ﻳﺴﺘﺒﺪل ﻓﻲ ﻧﻔﺲ اﻟﻤﺴﺎﺣﺔ‬ ‫ﻫﺬا اﻟﻨﺺ ﻫﻮ ﻣﺜﺎل ﻟﻨﺺ ﻳﻤﻜﻦ أن ﻳﺴﺘﺒﺪل ﻓﻲ ﻧﻔﺲ اﻟﻤﺴﺎﺣﺔ‬
‫‪guidance. Always use the templates provided‬‬ ‫ﻳﺠﺐ أن ﻳﻜﻮن ﻋﻠﻴﻬﺎ اﻟﻘﺎﻟﺐ ﻣﻦ ﺣﻴﺚ‬
‫‪34 %‬‬ ‫اﻟﻨﺺ‪Text -‬‬ ‫‪as a starting point for creating further layouts.‬‬ ‫اﻟﺘﺼﻤﻴﻢ‪ ،‬ﺣﻴﺚ ﻳﻌـــﺪ ﻫﺬا اﻟﺘﺼﻤﻴﻢ‬
‫اﺄﻟﺳﺎس اﻟﻤﺮﺟﻌﻲ ﺈﻟﻧﺸﺎء اﻟﻤﺰﻳﺪ ﻣﻦ‬
‫‪Use the grid to ensure there is a balance‬‬

‫ﻫﺬا اﻟﻨﺺ ﻫﻮ ﻣﺜﺎل ﻟﻨﺺ ﻳﻤﻜﻦ أن ﻳﺴﺘﺒﺪل ﻓﻲ ﻧﻔﺲ اﻟﻤﺴﺎﺣﺔ‬
‫ﻫﺬا اﻟﻨﺺ ﻫﻮ ﻣﺜﺎل ﻟﻨﺺ ﻳﻤﻜﻦ أن ﻳﺴﺘﺒﺪل ﻓﻲ ﻧﻔﺲ اﻟﻤﺴﺎﺣﺔ‬ ‫‪between typography image and graphics. The‬‬ ‫اﻟﺘﺼﺎﻣﻴﻢ‪ ،‬وﻳﻤﻜﻦ اﺳﺘﺨﺪام اﻟﺸﺒﻜﺔ‬
‫‪size and placement of both logo and‬‬
‫ً‬
‫ﻓﻀﺎﻠ ﻋﻦ أن ﺣﺠﻢ اﻟﺸﻌﺎر‬ ‫واﻟﺮﺳﻮﻣﺎت‪،‬‬
‫‪typography ensure you begin with a good‬‬ ‫وﻧﻮع اﻟﺨﻂ ﻳﺴﺎﻋﺪان ﻓﻲ اﻟﺒﺪء ﺑﺘﺼﻤﻴﻢ‬
‫‪platform for a well balanced layout.‬‬ ‫ﻣﺘﻮازن اﻟﻌﻨﺎﺻﺮ‪.‬‬
‫ﺻﻮرة ‪28.5 % Image -‬‬
‫‪Foundingday.sa‬‬ ‫‪Foundingday.sa‬‬ ‫‪2.5 %‬‬ ‫راﺑﻂ ‪Link -‬‬

‫‪07.2‬‬
‫ﻗﺎﻟـﺐ رأﺳــﻲ ) ﻃﻮﻳﻞ(‬

‫‪04 %‬‬ ‫ﻫﺎﻣﺶ ‪Margin -‬‬ ‫)‪Vertical Template (Long‬‬
‫اﻟﺸﻌﺎر‪Logo -‬‬
‫ﻳﺒﺮز اﻟﻘﺎﻟﺐ اﻟﺮأﺳﻲ )اﻟﻄﻮﻳﻞ( اﻟﻤﻮﺟﻮد‬
‫‪15 %‬‬
‫‪The vertical layout template (Long) is‬‬

‫‪displayed opposite along with example design‬‬ ‫واﺿﺤﺎ‬
‫ً‬ ‫ﻧﻤﻮذﺟﺎ‬
‫ً‬ ‫ﻓﻲ اﻟﺠﻬﺔ اﻟﻤﻘﺎﺑﻠـــﺔ‪،‬‬
‫‪13 %‬‬ ‫ﻫﺎﻣﺶ ‪Margin -‬‬ ‫‪layout for guidance. Always use the templates‬‬ ‫ﻟﻠﻜﻴﻔﻴﺔ اﻟﺘﻲ ﻳﺠـــﺐ أن ﻳﻜﻮن ﻋﻠﻴﻬﺎ‬
‫‪provided as a starting point for creating further‬‬ ‫اﻟﻘﺎﻟﺐ ﻣﻦ ﺣﻴﺚ اﻟﺘﺼﻤﻴﻢ‪ ،‬ﺣﻴﺚ ﻳﻌﺪ‬
‫ﻳـــــــــﻮم‬ ‫ﻋــــــــــﻨﻮان‬
‫‪layouts. Use the grid to ensure there is a‬‬ ‫ﻫـــﺬا اﻟﺘﺼﻤﻴﻢ اﺄﻟﺳـــﺎس اﻟﻤﺮﺟﻌﻲ‬
‫ﺑـﺪﻳـﻨــــــﺎ‬ ‫رﺋﻴـــــــــﺴﻲ‬ ‫‪13 %‬‬ ‫اﻟﻨﺺ‪Text -‬‬
‫‪balance between typography image and‬‬ ‫ﺈﻟﻧﺸﺎء اﻟﻤﺰﻳﺪ ﻣﻦ اﻟﺘﺼﺎﻣﻴﻢ‪ ،‬وﻳﻤﻜﻦ‬

‫ﻧــــــــــﺺ ﻓﺮﻋـــــــــﻲ‬
‫ﺛﺎﻠﺛﺔ ﻗﺮون ﻣﻦ اﻟﻌـﺰ واﻟﻔﺨﺮ‬
‫اﺳﺘﺨﺪام اﻟﺸـــﺒﻜﺔ ﻟﻠﺘﺄﻛﺪ ﻣﻦ اﺗﺴﺎق‬
‫‪graphics. The size and placement of both logo‬‬
‫ً‬
‫ﻓﻀﺎﻠ‬ ‫اﻟﺨﻂ ﻣﻊ اﻟﺼﻮرة واﻟﺮﺳﻮﻣﺎت‪،‬‬
‫‪and typography ensure you begin with a good‬‬ ‫ﻋﻦ أن ﺣﺠﻢ اﻟﺸـــﻌﺎر وﻧـــﻮع اﻟﺨﻂ‬
‫‪platform for a well balanced layout.‬‬ ‫ﻳﺴـــﺎﻋﺪان ﻓﻲ اﻟﺒﺪء ﺑﺘﺼﻤﻴﻢ ﻣﺘﻮازن‬
‫اﻟﻌﻨﺎﺻﺮ‪.‬‬
‫‪47 %‬‬ ‫ﺻﻮرة ‪Image -‬‬ ‫‪49.5 %‬‬ ‫ﻫﺎﻣﺶ ‪Margin -‬‬

‫‪04 %‬‬ ‫ﻫﺎﻣﺶ ‪Margin -‬‬
‫‪07.2‬‬
‫ﻗﺎﻟـﺐ رأﺳــﻲ ) ﻃﻮﻳﻞ(‬

‫‪04 %‬‬ ‫ﻫﺎﻣﺶ ‪Margin -‬‬ ‫)‪Vertical Template (Long‬‬

‫‪The vertical layout template (Long) is‬‬ ‫ﻳﺒﺮز اﻟﻘﺎﻟﺐ اﻟﺮأﺳﻲ )اﻟﻄﻮﻳﻞ( اﻟﻤﻮﺟﻮد‬
‫‪13 %‬‬ ‫ﻫﺎﻣﺶ ‪Margin -‬‬ ‫‪layout for guidance. Always use the templates‬‬ ‫ﻟﻠﻜﻴﻔﻴﺔ اﻟﺘﻲ ﻳﺠـــﺐ أن ﻳﻜﻮن ﻋﻠﻴﻬﺎ‬
‫ﻳـــــــــﻮم‬ ‫ﻋــــــــــﻨﻮان‬
‫ﺑـﺪﻳـﻨــــــﺎ‬ ‫رﺋﻴـــــــــﺴﻲ‬ ‫‪13 %‬‬ ‫اﻟﻨﺺ‪Text -‬‬

‫ﺛﺎﻠﺛﺔ ﻗﺮون ﻣﻦ اﻟﻌـﺰ واﻟﻔﺨﺮ‬
‫ً‬
‫ﺻﻮرة ‪47 % Image -‬‬

‫‪04 %‬‬ ‫ﻫﺎﻣﺶ ‪Margin -‬‬
‫‪07.3‬‬
‫ﻗﺎﻟﺐ ﻣﺮﺑﻊ‬
‫‪Square Template‬‬
‫‪05 %‬‬ ‫ﻫﺎﻣﺶ ‪Margin -‬‬ ‫‪The square layout template is displayed‬‬ ‫ﻳﺒﺮز اﻟﻘﺎﻟﺐ اﻟﻤﺮﺑﻊ اﻟﻤﻮﺟﻮد ﻓﻲ اﻟﺠﻬﺔ‬
‫‪10 %‬‬ ‫اﻟﺸﻌﺎر‪Logo -‬‬ ‫‪opposite along with example design layout for‬‬ ‫واﺿﺤﺎ ﻟﻠﻜﻴﻔﻴﺔ اﻟﺘﻲ‬
‫ً‬ ‫اﻟﻤﻘﺎﺑﻠﺔ‪،‬‬
‫ﻫﺎﻣﺶ ‪8.5 % Margin -‬‬ ‫‪guidance. Always use the templates provided‬‬ ‫ﻳﺠﺐ أن ﻳﻜﻮن ﻋﻠﻴﻬﺎ اﻟﻘﺎﻟﺐ ﻣﻦ ﺣﻴﺚ‬
‫اﻟﻌﻨﻮان اﻟﺮﺋﻴﺴﻲ‬ ‫اﻟﻌﻨﻮان اﻟﺮﺋﻴﺴﻲ‬ ‫اﻟﺘﺼﻤﻴﻢ‪ ،‬ﺣﻴﺚ ﻳﻌـــﺪ ﻫﺬا اﻟﺘﺼﻤﻴﻢ‬
‫‪as a starting point for creating further layouts.‬‬
‫‪Use the grid to ensure there is a balance‬‬ ‫اﺄﻟﺳﺎس اﻟﻤﺮﺟﻌﻲ ﺈﻟﻧﺸﺎء اﻟﻤﺰﻳﺪ ﻣﻦ‬
‫ﻫﺬا اﻟﻨﺺ ﻫﻮ ﻣﺜﺎل ﻟﻨﺺ ﻳﻤﻜﻦ أن ﻳﺴﺘﺒﺪل ﻓﻲ ﻧﻔﺲ اﻟﻤﺴﺎﺣﺔ‬ ‫ﻫﺬا اﻟﻨﺺ ﻫﻮ ﻣﺜﺎل ﻟﻨﺺ ﻳﻤﻜﻦ أن ﻳﺴﺘﺒﺪل ﻓﻲ ﻧﻔﺲ اﻟﻤﺴﺎﺣﺔ‬ ‫‪42 %‬‬ ‫اﻟﻨﺺ‪Text -‬‬
‫‪between typography image and graphics. The‬‬ ‫اﻟﺘﺼﺎﻣﻴﻢ‪ ،‬وﻳﻤﻜﻦ اﺳﺘﺨﺪام اﻟﺸﺒﻜﺔ‬
‫‪size and placement of both logo and type‬‬

‫ً‬
‫‪ensures you begin with a good platform for a‬‬ ‫وﻧﻮع اﻟﺨﻂ ﻳﺴﺎﻋﺪان ﻓﻲ اﻟﺒﺪء ﺑﺘﺼﻤﻴﻢ‬
‫ﻫﺎﻣﺶ ‪26.5 % Margin -‬‬ ‫‪well balanced layout.‬‬ ‫ﻣﺘﻮازن اﻟﻌﻨﺎﺻﺮ‪.‬‬
‫ﺻﻮرة ‪30 % Image -‬‬
‫‪Foundingday.sa‬‬ ‫‪Foundingday.sa‬‬ ‫‪03 %‬‬ ‫راﺑﻂ ‪Link -‬‬

07.3
( ‫ﻗﺎﻟﺐ ﻣﺮﺑﻊ ) ﺗﺮوﻳﺠﻲ‬

Square Template ( Ads )
05 % Margin - ‫ﻫﺎﻣﺶ‬ The square layout template is displayed ‫ﻳﺒﺮز اﻟﻘﺎﻟﺐ اﻟﻤﺮﺑﻊ اﻟﻤﻮﺟﻮد ﻓﻲ اﻟﺠﻬﺔ‬
opposite along with example design layout for ‫واﺿﺤﺎ ﻟﻠﻜﻴﻔﻴﺔ اﻟﺘﻲ‬
as a starting point for creating further layouts. ‫ ﺣﻴﺚ ﻳﻌـــﺪ ﻫﺬا اﻟﺘﺼﻤﻴﻢ‬،‫اﻟﺘﺼﻤﻴﻢ‬
‫ وﻳﻤﻜﻦ اﺳﺘﺨﺪام اﻟﺸﺒﻜﺔ‬،‫اﻟﺘﺼﺎﻣﻴﻢ‬
80 % Image - ‫ﺻﻮرة‬
between typography image and graphics. The

size and placement of both logo and type
ً
ensures you begin with a good platform for a ‫وﻧﻮع اﻟﺨﻂ ﻳﺴﺎﻋﺪان ﻓﻲ اﻟﺒﺪء ﺑﺘﺼﻤﻴﻢ‬
‫ﻋـــﻨﻮان رﺋﻴﺴﻲ‬ well balanced layout.
‫ﻧـــــــﺺ ﻓــــــــــــﺮﻋﻲ‬
13.5 % Text -‫اﻟﻨﺺ‬
.‫ﻣﺘﻮازن اﻟﻌﻨﺎﺻﺮ‬
Foundingday.sa Foundingday.sa 03 % Link - ‫راﺑﻂ‬
07.3
( ‫ﻗﺎﻟﺐ ﻣﺮﺑﻊ ) ﺗﺮوﻳﺠﻲ‬

Square Template ( Ads )
10 % Logo -‫اﻟﺸﻌﺎر‬ opposite along with example design layout for ‫واﺿﺤﺎ ﻟﻠﻜﻴﻔﻴﺔ اﻟﺘﻲ‬
‫ﻋـــﻨﻮان رﺋﻴﺴﻲ‬ Use the grid to ensure there is a balance ‫اﺄﻟﺳﺎس اﻟﻤﺮﺟﻌﻲ ﺈﻟﻧﺸﺎء اﻟﻤﺰﻳﺪ ﻣﻦ‬
Text -‫اﻟﻨﺺ‬
‫ وﻳﻤﻜﻦ اﺳﺘﺨﺪام اﻟﺸﺒﻜﺔ‬،‫اﻟﺘﺼﺎﻣﻴﻢ‬
13.5 %
‫ﻧـــــــﺺ ﻓــــــــــــﺮﻋﻲ‬
between typography image and graphics. The
46 % Image - ‫ﺻﻮرة‬ ‫ﻟﻠﺘﺄﻛﺪ ﻣﻦ اﺗﺴـــﺎق اﻟﺨﻂ ﻣﻊ اﻟﺼﻮرة‬
size and placement of both logo and type
ً
43.5 % Margin - ‫ﻫﺎﻣﺶ‬ ensures you begin with a good platform for a ‫وﻧﻮع اﻟﺨﻂ ﻳﺴﺎﻋﺪان ﻓﻲ اﻟﺒﺪء ﺑﺘﺼﻤﻴﻢ‬
well balanced layout. .‫ﻣﺘﻮازن اﻟﻌﻨﺎﺻﺮ‬
‫‪07.3‬‬
‫ﻗﺎﻟﺐ ﻣﺮﺑﻊ ) ﺻﻮرة وﻧﺺ (‬

‫) ‪Square Template ( Image and Text‬‬
‫‪05 %‬‬ ‫ﻫﺎﻣﺶ ‪Margin -‬‬ ‫‪The square layout template is displayed‬‬ ‫ﻳﺒﺮز اﻟﻘﺎﻟﺐ اﻟﻤﺮﺑﻊ اﻟﻤﻮﺟﻮد ﻓﻲ اﻟﺠﻬﺔ‬
‫‪opposite along with example design layout for‬‬ ‫واﺿﺤﺎ ﻟﻠﻜﻴﻔﻴﺔ اﻟﺘﻲ‬
‫ً‬ ‫اﻟﻤﻘﺎﺑﻠﺔ‪،‬‬
‫ﻫﺎﻣﺶ ‪10.5 % Margin -‬‬ ‫‪guidance. Always use the templates provided‬‬ ‫ﻳﺠﺐ أن ﻳﻜﻮن ﻋﻠﻴﻬﺎ اﻟﻘﺎﻟﺐ ﻣﻦ ﺣﻴﺚ‬
‫ﻳــــــــــــﻮم‬ ‫ﻋــــــــــﻨﻮان‬ ‫‪as a starting point for creating further layouts.‬‬ ‫اﻟﺘﺼﻤﻴﻢ‪ ،‬ﺣﻴﺚ ﻳﻌـــﺪ ﻫﺬا اﻟﺘﺼﻤﻴﻢ‬
‫ﺑـﺪﻳـﻨـــــــــﺎ‬ ‫رﺋﻴـــــــــﺴﻲ‬ ‫‪23.5 %‬‬ ‫اﻟﻨﺺ‪Text -‬‬
‫‪Use the grid to ensure there is a balance‬‬ ‫اﺄﻟﺳﺎس اﻟﻤﺮﺟﻌﻲ ﺈﻟﻧﺸﺎء اﻟﻤﺰﻳﺪ ﻣﻦ‬
‫ﺛﺎﻠﺛﺔ ﻗــﺮون ﻣﻦ اﻟﻌـﺰ واﻟﻔــﺨﺮ‬ ‫ﻧــــــــــﺺ ﻓﺮﻋـــــــــﻲ‬
‫‪between typography image and graphics. The‬‬ ‫اﻟﺘﺼﺎﻣﻴﻢ‪ ،‬وﻳﻤﻜﻦ اﺳﺘﺨﺪام اﻟﺸﺒﻜﺔ‬
‫‪size and placement of both logo and type‬‬
‫ﺻﻮرة ‪74.5 % Image -‬‬
‫ً‬
‫‪ensures you begin with a good platform for a‬‬ ‫وﻧﻮع اﻟﺨﻂ ﻳﺴﺎﻋﺪان ﻓﻲ اﻟﺒﺪء ﺑﺘﺼﻤﻴﻢ‬
‫‪well balanced layout.‬‬ ‫ﻣﺘﻮازن اﻟﻌﻨﺎﺻﺮ‪.‬‬
‫‪Foundingday.sa‬‬ ‫‪Foundingday.sa‬‬ ‫‪03 %‬‬ ‫راﺑﻂ ‪Link -‬‬
07.3
( ‫ﻗﺎﻟﺐ ﻣﺮﺑﻊ ) ﺻﻮرة ﺑﺪون ﻧﺺ‬

Square Template ( Image Only )
opposite along with example design layout for ‫واﺿﺤﺎ ﻟﻠﻜﻴﻔﻴﺔ اﻟﺘﻲ‬
10.5 % Margin - ‫ﻫﺎﻣﺶ‬ guidance. Always use the templates provided ‫ﻳﺠﺐ أن ﻳﻜﻮن ﻋﻠﻴﻬﺎ اﻟﻘﺎﻟﺐ ﻣﻦ ﺣﻴﺚ‬
53.5 % Image - ‫ﺻﻮرة‬ ‫ﻟﻠﺘﺄﻛﺪ ﻣﻦ اﺗﺴـــﺎق اﻟﺨﻂ ﻣﻊ اﻟﺼﻮرة‬
43.5 % Margin - ‫ﻫﺎﻣﺶ‬ size and placement of both logo and type
ً
ensures you begin with a good platform for a ‫وﻧﻮع اﻟﺨﻂ ﻳﺴﺎﻋﺪان ﻓﻲ اﻟﺒﺪء ﺑﺘﺼﻤﻴﻢ‬
well balanced layout. .‫ﻣﺘﻮازن اﻟﻌﻨﺎﺻﺮ‬
07.4
‫ﻗﺎﻟﺐ أﻓﻘﻲ‬
Horizontal Template
7.5 % Margin - ‫ﻫﺎﻣﺶ‬

The horizontal layout template is displayed ‫ﻳﺒﺮز اﻟﻘﺎﻟﺐ اﺄﻟﻓﻘﻲ اﻟﻤﻮﺟﻮد ﻓﻲ اﻟﺠﻬﺔ‬
7.5 % Margin - ‫ﻫﺎﻣﺶ‬ opposite along with example design layout for ‫واﺿﺤﺎ ﻟﻠﻜﻴﻔﻴﺔ اﻟﺘﻲ‬
‫ﻋــــــــــﻨﻮان‬ guidance. Always use the templates provided ‫ﻳﺠﺐ أن ﻳﻜﻮن ﻋﻠﻴﻬﺎ اﻟﻘﺎﻟﺐ ﻣﻦ ﺣﻴﺚ‬
86 % Image - ‫ﺻﻮرة‬ ‫رﺋﻴـــــــــﺴﻲ‬ 43 % Text -‫اﻟﻨﺺ‬
Foundingday.sa 05 % Link - ‫راﺑﻂ‬
size and placement of both logo and
ً
typography ensure you begin with a good ‫وﻧﻮع اﻟﺨﻂ ﻳﺴﺎﻋﺪان ﻓﻲ اﻟﺒﺪء ﺑﺘﺼﻤﻴﻢ‬
platform for a well balanced layout. .‫ﻣﺘﻮازن اﻟﻌﻨﺎﺻﺮ‬
Foundingday.sa
‫‪07.5‬‬
‫ﻗﺎﻟﺐ أﻓﻘﻲ ) رﻗﻤﻲ (‬

‫‪07 %‬‬ ‫ﻫﺎﻣﺶ ‪Margin -‬‬
‫)‪Horizontal Template (Digital‬‬
‫‪13.5 %‬‬ ‫اﻟﺸﻌﺎر‪Logo -‬‬

‫‪The horizontal layout template ( Digital ) is‬‬ ‫ﻳﺒﺮز اﻟﻘﺎﻟﺐ اﺄﻟﻓﻘﻲ ) رﻗﻤﻲ ( اﻟﻤﻮﺟﻮد‬
‫‪100 %‬‬ ‫ﺻﻮرة ‪Image -‬‬
‫واﺿﺤﺎ‬
‫ﻋــــــــــﻨﻮان‬
‫‪displayed opposite along with example design‬‬
‫‪layout for guidance. Always use the templates‬‬ ‫ﻟﻠﻜﻴﻔﻴﺔ اﻟﺘﻲ ﻳﺠـــﺐ أن ﻳﻜﻮن ﻋﻠﻴﻬﺎ‬
‫رﺋﻴـــــــــﺴﻲ‬ ‫‪41 %‬‬ ‫اﻟﻨﺺ‪Text -‬‬ ‫‪provided as a starting point for creating further‬‬ ‫اﻟﻘﺎﻟﺐ ﻣﻦ ﺣﻴﺚ اﻟﺘﺼﻤﻴﻢ‪ ،‬ﺣﻴﺚ ﻳﻌﺪ‬
‫ﻫـــﺬا اﻟﺘﺼﻤﻴﻢ اﺄﻟﺳـــﺎس اﻟﻤﺮﺟﻌﻲ‬
‫‪layouts. Use the grid to ensure there is a‬‬
‫‪14 %‬‬ ‫ﻫﺎﻣﺶ ‪Margin -‬‬ ‫اﺳﺘﺨﺪام اﻟﺸـــﺒﻜﺔ ﻟﻠﺘﺄﻛﺪ ﻣﻦ اﺗﺴﺎق‬
‫‪4.5 %‬‬ ‫راﺑﻂ ‪Link -‬‬ ‫‪Foundingday.sa‬‬ ‫‪graphics. The size and placement of both logo‬‬
‫‪07 %‬‬ ‫ﻫﺎﻣﺶ ‪Margin -‬‬ ‫ً‬
‫ﻋﺮوﺿﻨـــــﺎ‬
‫ﻣﺴــــﺘﻤﺮة‬
‫ﺑﻤﻨﺎﺳﺒﺔ ﻳﻮم اﻟﺘﺄﺳـﻴﺲ‬
‫‪Foundingday.sa‬‬
‫‪07.5‬‬

‫‪07 %‬‬ ‫ﻫﺎﻣﺶ ‪Margin -‬‬
‫‪13.5 %‬‬ ‫اﻟﺸﻌﺎر‪Logo -‬‬

‫‪The horizontal layout template ( Digital ) is‬‬ ‫ﻳﺒﺮز اﻟﻘﺎﻟﺐ اﺄﻟﻓﻘﻲ ) رﻗﻤﻲ ( اﻟﻤﻮﺟﻮد‬
‫واﺿﺤﺎ‬
‫ﻋــــــــــﻨﻮان‬
‫‪82 %‬‬ ‫ﺻﻮرة ‪Image -‬‬
‫‪displayed opposite along with example design‬‬
‫‪layout for guidance. Always use the templates‬‬ ‫ﻟﻠﻜﻴﻔﻴﺔ اﻟﺘﻲ ﻳﺠـــﺐ أن ﻳﻜﻮن ﻋﻠﻴﻬﺎ‬
‫رﺋﻴـــــــــﺴﻲ‬ ‫‪41 %‬‬ ‫اﻟﻨﺺ‪Text -‬‬ ‫‪provided as a starting point for creating further‬‬ ‫اﻟﻘﺎﻟﺐ ﻣﻦ ﺣﻴﺚ اﻟﺘﺼﻤﻴﻢ‪ ،‬ﺣﻴﺚ ﻳﻌﺪ‬
‫ﻫـــﺬا اﻟﺘﺼﻤﻴﻢ اﺄﻟﺳـــﺎس اﻟﻤﺮﺟﻌﻲ‬
‫‪layouts. Use the grid to ensure there is a‬‬
‫‪14 %‬‬ ‫ﻫﺎﻣﺶ ‪Margin -‬‬ ‫اﺳﺘﺨﺪام اﻟﺸـــﺒﻜﺔ ﻟﻠﺘﺄﻛﺪ ﻣﻦ اﺗﺴﺎق‬
‫‪4.5 %‬‬ ‫راﺑﻂ ‪Link -‬‬ ‫‪Foundingday.sa‬‬ ‫‪graphics. The size and placement of both logo‬‬
‫‪07 %‬‬ ‫ﻫﺎﻣﺶ ‪Margin -‬‬ ‫ً‬
‫ﻋﺮوﺿﻨـــــﺎ‬
‫ﻣﺴــــﺘﻤﺮة‬
‫ﺑﻤﻨﺎﺳﺒﺔ ﻳﻮم اﻟﺘﺄﺳـﻴﺲ‬
‫‪07.5‬‬

‫‪07 %‬‬ ‫ﻫﺎﻣﺶ ‪Margin -‬‬
‫‪13.5 %‬‬ ‫اﻟﺸﻌﺎر‪Logo -‬‬
‫‪15 %‬‬ ‫ﻫﺎﻣﺶ ‪Margin -‬‬ ‫‪The horizontal layout template ( Digital ) is‬‬ ‫ﻳﺒﺮز اﻟﻘﺎﻟﺐ اﺄﻟﻓﻘﻲ ) رﻗﻤﻲ ( اﻟﻤﻮﺟﻮد‬
‫ﻋـــﻨﻮان رﺋﻴــﺴﻲ‬
‫ﻫﺬا اﻟﻨـــﺺ ﻫﻮ ﻣﺜﺎل ﻟﻨﺺ ﻳﻤﻜﻦ أن ﻳﺴـــﺘﺒﺪل ﻓﻲ ﻧﻔﺲ‬ ‫‪30 %‬‬ ‫اﻟﻨﺺ‪Text -‬‬ ‫‪layout for guidance. Always use the templates‬‬ ‫ﻟﻠﻜﻴﻔﻴﺔ اﻟﺘﻲ ﻳﺠـــﺐ أن ﻳﻜﻮن ﻋﻠﻴﻬﺎ‬
‫‪100 %‬‬ ‫ﺻﻮرة ‪Image -‬‬ ‫اﻟﻤﺴـــﺎﺣﺔ‪،‬ﻫﺬا اﻟﻨﺺ ﻫﻮ ﻣﺜﺎل ﻟﻨﺺ ﻳﻤﻜﻦ أن ﻳﺴﺘﺒﺪل ﻓﻲ‬
‫ﻧﻔﺲ اﻟﻤﺴﺎﺣﺔ‬ ‫‪provided as a starting point for creating further‬‬ ‫اﻟﻘﺎﻟﺐ ﻣﻦ ﺣﻴﺚ اﻟﺘﺼﻤﻴﻢ‪ ،‬ﺣﻴﺚ ﻳﻌﺪ‬
‫ﻫﺎﻣﺶ ‪27.5 %Margin -‬‬
‫‪4.5 %‬‬ ‫راﺑﻂ ‪Link -‬‬ ‫‪Foundingday.sa‬‬ ‫ﻣﺜﺎل ﻟﻨﺺ ﻳﻤﻜﻦ اﺳﺘﺒﺪاﻟﻪ‬
‫‪07 %‬‬ ‫ﻫﺎﻣﺶ ‪Margin -‬‬ ‫ً‬
‫ﻋـــﻨﻮان رﺋﻴــﺴﻲ‬
‫ﻫﺬا اﻟﻨـــﺺ ﻫﻮ ﻣﺜﺎل ﻟﻨﺺ ﻳﻤﻜﻦ أن ﻳﺴـــﺘﺒﺪل ﻓﻲ ﻧﻔﺲ‬
‫اﻟﻤﺴـــﺎﺣﺔ‪،‬ﻫﺬا اﻟﻨﺺ ﻫﻮ ﻣﺜﺎل ﻟﻨﺺ ﻳﻤﻜﻦ أن ﻳﺴﺘﺒﺪل ﻓﻲ‬
‫ﻧﻔﺲ اﻟﻤﺴﺎﺣﺔ‬
‫ﻣﺜﺎل ﻟﻨﺺ ﻳﻤﻜﻦ اﺳﺘﺒﺪاﻟﻪ‬

‫‪07.6‬‬
‫ﻗﺎﻟﺐ أﻓﻘﻲ ) ﻃﻮﻳﻞ (‬

‫)‪Horizontal Template (Long‬‬
‫ﻳﺒﺮز اﻟﻘﺎﻟﺐ اﺄﻟﻓﻘﻲ ) ﻃﻮﻳﻞ ( اﻟﻤﻮﺟﻮد‬

‫ﻫﺎﻣﺶ‬ ‫راﺑﻂ‬ ‫ﻫﺎﻣﺶ‬ ‫ﻧﺺ ﻓﺮﻋﻲ‬ ‫ﻫﺎﻣﺶ‬ ‫ﺻﻮرة‬ ‫ﻫﺎﻣﺶ‬ ‫ﻋﻨﻮان رﺋﻴﺴﻲ‬ ‫ﻫﺎﻣﺶ‬ ‫اﻟﺸﻌﺎر‬ ‫ﻫﺎﻣﺶ‬
‫‪Margin‬‬
‫‪02 %‬‬
‫‪Link‬‬
‫‪06 %‬‬
‫‪Margin‬‬
‫‪06 %‬‬
‫‪Text‬‬
‫‪13.5 %‬‬
‫‪Margin‬‬
‫‪12 %‬‬
‫‪Image‬‬
‫‪20.5 %‬‬
‫‪Margin‬‬
‫‪08 %‬‬
‫‪Title‬‬
‫‪11.5 %‬‬
‫‪Margin‬‬
‫‪7.5 %‬‬
‫‪Logo‬‬
‫‪11 %‬‬
‫‪Margin‬‬
‫‪02 %‬‬ ‫‪The horizontal layout template ( Long ) is‬‬
‫ﻧــــــﺺ ﻓﺮﻋـــــــﻲ‬
‫ﻧــــــﺺ ﻓﺮﻋـــــــﻲ‬
‫ﻋﻨﻮان رﺋﻴﺴﻲ‬ ‫‪layout for guidance. Always use the templates‬‬ ‫ﻟﻠﻜﻴﻔﻴﺔ اﻟﺘﻲ ﻳﺠـــﺐ أن ﻳﻜﻮن ﻋﻠﻴﻬﺎ‬
‫ﺛــــﺎﻠﺛﺔ ﻗـــــــﺮون‬
‫ﻳﻮم ﺑﺪﻳــــﻨﺎ‬ ‫‪balance between typography image and‬‬ ‫ﺈﻟﻧﺸﺎء اﻟﻤﺰﻳﺪ ﻣﻦ اﻟﺘﺼﺎﻣﻴﻢ‪ ،‬وﻳﻤﻜﻦ‬
‫ﻣـﻦ رﻓﻌﻨـﺎ اﻟﺮاﻳـــــﺔ‬
‫ً‬
‫ﺗﻄﺒﻴﻘﺎت اﻟﻬﻮﻳﺔ‬
‫‪Applications‬‬
‫‪07.7‬‬
‫‪07.7‬‬
0.8
‫اﻟﻤﻠﺤﻘﺎت‬
Appendix
‫‪08.1‬‬
‫اﻟﺨﺎﻣﺎت‬
‫‪Materials‬‬
‫ﻗﺼــﺮ وادي ﻓــﺎﻃـﻤــﺔ‬

‫اﻟﻄﻴـــﻦ اﻟﺼـﺨــــــﺮي‬
‫ﻗﺮﻳـﺔ ﻃـﻴـﺐ ‪ -‬ﻣﻨﻄﻘﺔ ﻋﺴﻴـﺮ‬

‫اﻟﺤﺠﺎرة اﻟﺒﺮﻛﺎﻧﻴﺔ ﺑﺄﺣﺠﺎم ﻣﺘﺒﺎﻧﻴﺔ وأﻟﻮان ﻣﺘﻨﻮﻋﺔ‬
‫ﻗﺼــﺮ اﻟﻐـﺬواﻧـﻴــﺔ‬
‫ﻛﺘﻞ ﻛﺒﻴﺮة ﻣﻦ اﻟﺤﺠﺮ اﻟﻤﻨﺤﻮت‬
‫ﻗـﺼــﺮ ﻣﺤﻴـــﺮس‬
‫اﻟﻄﻴﻦ ‪ -‬ﺟﺬوع اﻟﺸﺠﺮ ‪ -‬ﺳﻌﻒ اﻟﻨﺨﻞ‬
‫ﻗـﺼــﺮ ﺑـﺴـﺎم‬
‫ﻗﻠﻌـﺔ وادي ﻓـﺎﻃﻤﺔ‬
‫اﻟﻄﻴﻦ‬
‫ﻣﻨﻄﻘﺔ ﻣﻜﺔ اﻟﻤﻜﺮﻣﺔ‬
‫‪© 2023 Saudi Founding Day‬‬ ‫ﻳﻮم اﻟﺘﺄﺳﻴﺲ اﻟﺴﻌﻮدي |‬

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‫دﻟﻴﻞ اﻟﻬﻮﻳﺔ اﻟﺒﺼﺮﻳﺔ‬

‫ﻳﻮم اﻟﺘﺄﺳﻴﺲ اﻟﺴﻌﻮدي | ‪© 2023 Saudi Founding Day‬‬

The Symbol ‫اﻟﺮﻣﺰ‬

‫اﻟﻤﺴﺎﺣﺔ اﻟﻬﺎﻣﺸﻴﺔ ﻟﻠﺸﻌﺎر‬

Clear Space — Horizontal Logo Clear Space — Vertical Logo

> 9.5mm height 9.5mm height 16mm height Printing

> 53px height 53px height 100px height Digital

‫اﺎﻟﺳﺘﺨﺪاﻣﺎت اﻟﺨﺎﻃﺌﺔ ﻟﻠﺸﻌﺎر‬

‫اﺳﺘﺨﺪام اﻟﺸﻌﺎر ﻋﻠﻰ ﺻﻮرة ُﻣﺰدﺣﻤﺔ‬

‫أﻣﺎﻛﻦ اﺳﺘﺨﺪام اﻟﺸﻌﺎر‬

‫‪Symbol = X‬‬ ‫‪01.7‬‬

‫‪80%‬‬ ‫ﺷﻌﺎر ‪Logo -‬‬ ‫ﺷﻌﺎر ‪Logo -‬‬ ‫‪100%‬‬

smaller than the Founding Day logo.

‫ﻫﻴﻜﻠﺔ اﻟﺸﻌﺎر اﻟﻠﻔﻈﻲ‬

‫‪AR Version‬‬ ‫اﻟﻨﺴﺨﺔ اﻟﻌﺮﺑﻴﺔ‬

‫‪EN Version‬‬ ‫اﻟﻨﺴﺨﺔ اﺈﻟﻧﺠﻠﻴﺰﻳﺔ‬

‫أﻟﻮان اﻟﺸﻌﺎر اﻟﻠﻔﻈﻲ‬

‫أﻣﺎﻛﻦ اﺳﺘﺨﺪام اﻟﺸﻌﺎر اﻟﻠﻔﻈﻲ‬

‫ﻳـﻮم ﺑﺪﻳﻨــﺎ‬ ‫‪Logo‬‬ ‫‪Logo‬‬ ‫‪Logo‬‬ ‫‪Logo‬‬

CMYK: 72, 67, 59, 79 CMYK: 13, 19,29, 0

Pantone Pantone Pantone Pantone

‫اﺳﺘﺨﺪاﻣﺎت اﻟﺸﻌﺎر ﺑﺎﺄﻟﻟﻮان‬

‫ﺗﻔﻀﻴﺎﻠت ﺗﻨﺎﻏﻢ اﺄﻟﻟـﻮان‬

‫ﻫﻨﺎ ﺗﻮﺿﻴﺢ ﻟﺘﻔﻀـــﻴﺎﻠت دﻣﺞ اﺄﻟﻟﻮان‬

‫اﻟﺨﻂ اﻟﻌﺮﺑﻲ ﻟﻠﻬﻮﻳﺔ‬

‫اﻟﺨﻂ اﺈﻟﻧﺠﻠﻴﺰي ﻟﻠﻬﻮﻳﺔ‬

Sakkal Majalla A BC D EF G H I J KL M N O P Q RST U VW X Y Z

‫اﺳﺘﺨﺪام اﺄﻟﻟﻮان ﻟﻠﺨﻄﻮط‬

‫اﺄﻟﻟﻮان اﻟﻤﺴﺘﺨﺪﻣﺔ ﻓﻲ اﻟﻌﻨﺎوﻳﻦ‬

Photography is vital to the success of the brand ‫ﻫﺎﻣﺎ ﻟﻨﺠﺎح‬

‫ إزاﻟﺔ اﻟﺨﻠﻔﻴﺔ ﻣﻦ اﻟــﺼﻮرة‬1

‫ﺻﻮر ﻣﻨﺎﻇﺮ ﻃﺒﻴﻌﻴﺔ‬

‫اﺄﻟﻳﻘﻮﻧﺎت ﺛﺎﻠﺛﻴﺔ اﺄﻟﺑﻌﺎد‬

Arabian Horse Market

‫‪Examples of shape-based patterns.‬‬ ‫ﻣﺜﺎل ﻋﻠﻰ أﻧﻤﺎط ﺷـــﺒﻜﻴﺔ ﺑﺎﺳﺘﺨﺪام‬

‫اﺎﻟﺳﺘﺨﺪام اﻟﺪاﺋﺮي ﻟﺄﻠﻧﻤﺎط‬

‫‪Examples of shape-based circular patterns,‬‬ ‫ﻣﺜﺎل ﻋﻠﻰ أﻧﻤﺎط داﺋﺮﻳﺔ ﺑﺎﺳـــﺘﺨﺪام‬

Foundingday.sa Foundingday.sa 2.5 % Link - ‫راﺑﻂ‬

‫‪08 %‬‬ ‫اﻟﺸﻌﺎر‪Logo -‬‬

‫ﻫﺎﻣﺶ ‪12.5 % Margin -‬‬

‫‪Use the grid to ensure there is a balance‬‬

‫‪Foundingday.sa‬‬ ‫‪Foundingday.sa‬‬ ‫‪2.5 %‬‬ ‫راﺑﻂ ‪Link -‬‬

‫ﻗﺎﻟـﺐ رأﺳــﻲ ) ﻃﻮﻳﻞ(‬

‫‪The vertical layout template (Long) is‬‬

‫‪balance between typography image and‬‬ ‫ﺈﻟﻧﺸﺎء اﻟﻤﺰﻳﺪ ﻣﻦ اﻟﺘﺼﺎﻣﻴﻢ‪ ،‬وﻳﻤﻜﻦ‬

‫‪Foundingday.sa‬‬ ‫‪Foundingday.sa‬‬ ‫‪1.5 %‬‬ ‫راﺑﻂ ‪Link -‬‬

‫ﻗﺎﻟـﺐ رأﺳــﻲ ) ﻃﻮﻳﻞ(‬

‫‪15 %‬‬ ‫اﻟﺸﻌﺎر‪Logo -‬‬

‫‪balance between typography image and‬‬ ‫ﺈﻟﻧﺸﺎء اﻟﻤﺰﻳﺪ ﻣﻦ اﻟﺘﺼﺎﻣﻴﻢ‪ ،‬وﻳﻤﻜﻦ‬

‫ﺻﻮرة ‪47 % Image -‬‬

‫‪Foundingday.sa‬‬ ‫‪Foundingday.sa‬‬ ‫‪1.5 %‬‬ ‫راﺑﻂ ‪Link -‬‬

‫‪size and placement of both logo and type‬‬

‫‪Foundingday.sa‬‬ ‫‪Foundingday.sa‬‬ ‫‪03 %‬‬ ‫راﺑﻂ ‪Link -‬‬

( ‫ﻗﺎﻟﺐ ﻣﺮﺑﻊ ) ﺗﺮوﻳﺠﻲ‬

between typography image and graphics. The

( ‫ﻗﺎﻟﺐ ﻣﺮﺑﻊ ) ﺗﺮوﻳﺠﻲ‬

‫ﻗﺎﻟﺐ ﻣﺮﺑﻊ ) ﺻﻮرة وﻧﺺ (‬

( ‫ﻗﺎﻟﺐ ﻣﺮﺑﻊ ) ﺻﻮرة ﺑﺪون ﻧﺺ‬

7.5 % Margin - ‫ﻫﺎﻣﺶ‬

‫ﻗﺎﻟﺐ أﻓﻘﻲ ) رﻗﻤﻲ (‬

‫ﻫﺎﻣﺶ ‪17.5 % Margin -‬‬

‫ﻗﺎﻟﺐ أﻓﻘﻲ ) رﻗﻤﻲ (‬

‫ﻫﺎﻣﺶ ‪17.5 % Margin -‬‬

‫ﻗﺎﻟﺐ أﻓﻘﻲ ) رﻗﻤﻲ (‬

‫ﻣﺜﺎل ﻟﻨﺺ ﻳﻤﻜﻦ اﺳﺘﺒﺪاﻟﻪ‬

‫ﻗﺎﻟﺐ أﻓﻘﻲ ) ﻃﻮﻳﻞ (‬

‫ﻳﺒﺮز اﻟﻘﺎﻟﺐ اﺄﻟﻓﻘﻲ ) ﻃﻮﻳﻞ ( اﻟﻤﻮﺟﻮد‬