Microsoft

Corporation

Building Sustained Competitive Advanta

ge
Windows
 Presented to
Dr. Farhat Munir

Syed Muhammad
Abdullah Jarral Saima Khalid Iqra Fazal Abdul Rehman
Musa

S2020052007 S2020052002 S2020052011 S2020052005 S2020052008

• Introduction • Existing Market • Identifying and • Comparison of
• Brand Selection
• Historical Position Describing the
• Contemporary Strategic
Background • • Identifying the Growth Business
Innovation
• Vision / Mission Competitive Strategies
• Establishment Statement
• Context ( National Advantage Being Used by • Identify 5
• Dealing with
or International) Environment the specific Components of
both context
• How Developed as • Identification of brand/
• BSCA in Business
a brand Competitors Company Statements
Microsoft
• Who involved Origin and their • Identifying the
• Strategic Business Introduction Growth
Statement Strategies of
the
Competitors
Abdullah Jarral
Introduction
Why we Selected this Company?

How the company started in

1975
Historical Background
01 Mission / Vision

02 Context

03 How developed as a Brand

04 Who Involved

05 Strategic Business Statement

Windows
Saima Khalid
Windows
Why we
selected it?
 Our Services
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