UNIVERSITY OF MANAGEMENT & TECHNOLOGY

Course Name: Economics Analysis and Business Decisions

Submitted To: Mishal Naqvi

Submitted By: Khushbakhat Subhani

Roll No: S2020302001

Section: A

Department: School Of Professional Advancement

Case Study
1)
A: Marks and Spenser commonly abbreviated as M&S is a British retailer that was
founded in 1884 by Thomas spencer and Michael Mark. It specializes in selling
quality home ware food and clothing mostly of its label and currently has around
950 stores in the U.K with most of them selling food and beverages. They also
offer delivery whereby the buyers can place their orders online.
Prices of related goods:
Over time potential buyers of M&S products have realized that their products are
too expensive due to the emergence of other rivals who have come up with stores
offering almost the same kind of products that M&S has been famous for at a
lower price.
Consumer tastes and presences:
The Chain has struggled in maintain its everyday clothing appeal amid stiff
competition. People now want to dress more fashionably than they have done in
the past and M&S has been unable to keep up with the pace of their desires. This
has dramatically made the demand for M&S products to fall away over time.
However if M&S has to increase the demand for its products in the market it has
to be ready to adapt to emerging changes and keep up with the pace of competitors.
2)
A: The Company is losing some of its key employees to its competitor not leaving
some of the product developers. This mean the company will have to invest
in recruitment and training of the new recruits and still facing risks of know
how that is becoming available to their competitors. They are late comer in
digital retail space since they came in late 2010 which later M&S launched
in 2014. This has made it experience privacy breaches on its website and
technical problems. Therefore shut down on 2015.
The company has also been affected by recession which lead to decline of sales
mostly clothes. This is still a chance in Middle East.
Company like Aldi and Asos came up with discounted price where M&S
emphasized high quality and satisfaction. This made it experience short term
decreasing in sales.