URBAN EXCHANGE NOV 2023

Project Background Work Of Scope Project Timeline Management Tools

Introduce the client and Who's this for anyway? There are some big Who's this for anyway?
brief contenders

01 02 03 04
Strategy & Plan Content Pillar Visual Composer
The way to reach us There are some big Creatives have work
contenders to do

05 06 07

AGENDA
ABOUT URBAN EXCHANGE is a local Indonesian brand that curates women's clothing collections that are

URBAN
forward-looking, unforgettable, free-spirited and thoughtful. The products are designed with subtle
nuances and explore the concept of independent, shallow aesthetic boundaries.

EXCHANGE
The designer offers comfortable, honest and seamless designs that will last forever. Taking
inspiration from the heart, this brand presents the values of originality and honesty through its
designs.
PROJECT BRAND IDENTITY

BACKGROUND Can build an image and reinforce

brand values

AUDIENCE

Brands can interact directly with the

audience

CONTENT CREATION
Can be used to guide the creation of
better content

The concept of social media branding involves the creation and promotion of a
brand using social media channels.
The majority of Indonesians, exceeding 70%, are active participants on various
social media platforms, showcasing the nation's strong digital presence WHY
It's noteworthy that 80% of consumers opt to make a purchase after
encountering products on their individual social media feeds.
IMPORTANT?
FRAMEWORKS

Concelve Develop Execute Finish

Develop The Pain Design review Review & Acceptance

Identify Need
Asses The Risks Factor Quality Control Issues Management
Estabilished Feasibility
Allocate budget & holders Verify The Performance Results Reporting
Look for Alternative
Present The Project Brief Do Modifications (Minor Case) Project Closing or Extension
Premies Development
Obtain Approval Progress Monitoring
Approval to Process
Deliver The Project
 TIMELINE
PRODUCTION Aset Visual
Production

7 Nov 2023 10 Nov 2023 10 Nov 2023 14 Nov 2023 16 Nov 2023

Share talent & Moodboard & Photoshoot & Produce Deliverables

Kickoff Meeting
Shipping Product Creative Guideline Visual Assets

Social Media
Management

7 Nov 2023 09-10 Nov 2023 16 - 30 Nov 2023 1 - 15 Desember 2023 16 Desember

Kickoff Meeting Brief & Copy Posting Batch 2 Report

Posting Batch 1
Writing
Elaborate
MANAGEMENT
TOOLS AND
METHODS

Content Tracking

01 Brief and content idea in

Google Spreadsheet

Post & Reporting

02 Meta Business
PROJECT SCOPE &
DELIVERABLES

Project Phase Scope Deliberations

Create a content system so that content is posted consistently on schedule

Establish long-term and trusted relationships with customers and business
Gaining Awareness & Traffic (Product & USP
Phase 1 partners
Elaborate) Discovery of pillar content and basic execution with content that is
informative and oriented towards audience problems

Product-oriented/ Content awareness is still being implemented

Co-branding and content activation that leads the audience to buy products
Phase 2 Envolving KOL & Influencers Envolving KOLs in reguler and special posts or creating an affiliate system with
micro or nano - influencers

Starting optimizing using ads marketing to reach a larger audience and lead to
Phase 3 Optimation with paid advertisement sales
Awareness
Increase Brand Awareness
Engage and Build a Community
Visual Development
Phase 1 ,
& Long Game Term
Objectives
Strategic
Consistency of Content Posting
High-Quality Visuals
Utilize Hashtags
Contests and Giveaways
Engage with Followers
Long Game Term
Evaluation
Measure the growth in followers,
engagement rates, and website traffic.
Monitor feedback and sentiment from the
Instagram community to make
improvements.
Adjust the content strategy based on the
most successful content types and
posting times.
End Of Month
THE PREMIES &
SEGMENTS

Pain Point
Gen Z, fresh graduates, and first jobbers who are still
confused about office work outfits.
Professional jobbers looking for daily work outfits,
Ages 20 Years & Over predominantly those working in corporate settings.
Looking for clothing to fulfill/support daily activities.

New Collar Collectable

Mid to Low S.E.S
Fast Fashion w/ Low Risk
Preposition
New way of fast fashion brand which Retail serving counters
to enjoying consumer product innovation. Customer use our
product as a partner for support their activities.
CONTENT PILLARS

Hero Promotion Hygine (Side Content)

Type content with share valuable Type content to direct sales or Type content of engaging
Roles
information about product marketplace content to interacting with
& brand audience

Manufacturing Discount sales Works outfit

Topics
Product & fabric Quality Marketplace information MBTI
Type of product color Peak day announcement Games
Product spesification

Composition
75% (23 Content) 15% (5 Konten) 10% (2 Konten)
VISUAL
COMPOSER Project Title:
Visual Composer
Presented By:
Creative Excommerce
COLOR
PALLETE
Primary
Type Face Primary

Headline 1

HEADLINE/ HEADING 1 Helvetica World

Sub-Headiline

Headline/ Heading Montserray

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut fringilla ac tellus nec
cursus. Mauris lacinia urna quis sodales sagittis. Maecenas eget nibh lectus. Body Text

Be Vietnam Thin
Nullam tincidunt egestas gravida. Mauris consectetur libero urna, et ultrices
augue convallis ut. Nam a eros a diam vulputate ornare. Curabitur dapibus lacinia
eleifend.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut fringilla ac tellus nec cursus. Mauris lacinia urna quis sodales sagittis. Maecenas
eget nibh lectus. Nullam tincidunt egestas gravida. Mauris consectetur libero urna, et ultrices augue convallis ut. Nam a eros a diam
Caption
vulputate ornare. Curabitur dapibus lacinia eleifend. Donec ac felis non urna pretium vulputate. Pellentesque condimentum magna odio, id
porta tellus eleifend a. Morbi in posuere massa. Integer lacinia, justo ac pharetra convallis, ante felis pharetra quam, eget tempor felis leo Inter
non dolor. Donec aliquet, diam ut ullamcorper convallis, tortor metus imperdiet sapien, a maximus quam odio id augue. Nam lobortis
interdum urna non tristique. Nam blandit nisi vel semper convallis.
Type Face Supporting & Display

POPPINS
alta lights
Afrah
Bellaboo
Binggo Wood
Crimson Pro Bold
DM Serif Display
Campaign
Photography Lookbook
Campaign
Photography Essentials
Campaign
Photography Editorials
Project KickOff Presented By:
Urban Exchange
Creative Excommerce