PORTOFOLIU SEMESTRIAL

Cristu Georgiana-Mihaela
Marketing ID,Grupa 45ID21
 Market research

The first pillar involves identifying the needs and desires of consumers in your field of
activity. Market investigation can be done with the help of SWOT (Strengths,
Weaknesses, Opportunities and Threats) analysis. The more relevant data you
collect, the easier it will be to come up with the right marketing strategy for your
business.

• Innovation

It is important to know when it is time for changes. Evolution is fast in any field,
especially in technology. So, you need to keep up with the needs of potential
customers, new desires that may arise and the relevance of your product in the
market.

Adapting products and services to the needs and desires of consumers is the best
way to be innovative and to keep up with the economic and social environment.

• The recommendation
•The easiest way to reach new customers and increase your profitability is
referral. However, you have to work hard to reach this step.
•First of all, it is necessary to ensure that your product enjoys the appreciation
and satisfaction of consumers. And if you haven't reached this step, refer to
the first two pillars again. Second, it is advisable to retain customers who
come back to buy from you. You can offer them various discounts, gifts or
even special loyalty programs.
•Product – it is important to be very clear about what the differentiating
element of your product is and what the overall benefits it has.
• Price – setting the price is a complex process for which you need to consider
the discounts you can offer in the future and how the brand is influenced in
front of consumers.
• Promotion – an important pillar in business development through
communication services, advertising, PR, social media, email marketing, video,
audio, photo and text content.
• Placement – how the consumer reaches you is important enough. Thus, it is
advisable to approach a strategy to establish the ideal place in stores, in markets or
on websites in the online environment.
The evolving world of marketing means that marketers must constantly re-evaluate
their communication strategies due to changes in regulations and customer
 behavior and the availability of analytics. In addition, digital marketing has blurred
the lines between departments, given us more data than we know what to do with,
and fundamentally changed traditional ways of working. Add in the fact that many
organizations don't know or can't define the role they want marketing to play, and
it's no surprise that marketers need to master more skills and deliver more than ever
before.

Technology has changed the landscape forever

Marketing as an industry is constantly changing. From fresh tactics to emerging

trends, there's always something new to learn. And with teams and budgets looking
thin for most organizations, marketing has more responsibility than ever to guide a
business to growth in the face of uncertain times. As a result, a large number of skills
are now required, making it very difficult for a single person to fulfill the role of
marketing for an entire organization.
Become part of the solution

Therefore, every marketer today needs to be comfortable with numbers and be able
to use whatever tools a company has invested in to analyze them. A marketing
degree can equip you with the theoretical knowledge to develop this metrics-driven
approach and show measurable results for your marketing strategies and tactics.

With the rise of marketing majors and non-linear career paths, ensuring your skills
are up-to-date with basic knowledge of marketing principles, skills and best practices
can maximize the impact you can have on your organization.
Steps to successful marketing
Proportionality, Implementation, Goal setting, Prioritization, Testing, Analysis,
Iteration