NAME: ______________________________

Year & Course: _______________

SUBJECT: SERVICE MARKETING

FINAL EXAMINATION
DIRECTIONS:

Read the questions carefully and answer comprehensively (20 points

each). You may use references from books or the internet but observe
plagiarism to avoid point deductions. State your own words and
explanation in a minimum of two paragraphs for every question on
a yellow paper. Submit your exam by dropping it in the PAEC office
on December 10, 2021, at 8 am.
Submission after the cut-off day and time and not following the
instructions has point deduction.

Question 1: Are there any opportunities for creating and maintaining a

sustainable competitive advantage in any kind of market during this
pandemic?

Answer:
Customers and users are more aware of their investments and rely more
on the company's reviews and evaluations than ever before, so
marketing tactics and "marketing methods" are more crucial than
ever. As chances arise to leverage the e commerce platform to perform
and transact with customers, search online to keep some strategic
ideas and remain competitive, as well as to gain market share.

Question 2: How does the ongoing pandemic change the marketing

strategies of a company? What is the role of technology especially in
global marketing?
Answer:
Technology's importance in the corporate world cannot be understated.
It's critical that you hire a tech-savvy team, at the very least on a
basic level. Keeping your employees informed about new trends not only
enhances productivity, but it also has a significant impact on your
financial line. In today's world, every firm, large or little,
requires an IT department. The changing dynamics at the organizational
level are mostly to blame for IT experts. Given their ability to help
a company keep its competitive advantage, these experts are becoming
increasingly important.

Question 3: What is one thing you learned most in the subject

‘Service Marketing? How do you think it will help you as a student?
Services marketing are frequently thought of in terms of results, it
is also a continuous analytic process. You'll learn how to assess
frameworks, tools, channels, data sets, customer behavioral data,
decision-making criteria, and tactics that support larger marketing
decisions in this course.
Global marketing entails more than just selling a product over the
world. Rather, it refers to the entire process of a company's products
being planned, manufactured, placed, and promoted in a global market.
Large companies frequently maintain offices in the foreign nations to
which they sell; however, with the growth of the Internet, even tiny
enterprises may reach customers all over the world.
Question 4: How does global marketing differ from marketing locally?
Cite an example.

Answer:

Local marketing refers to the marketing strategies a

business uses online to get their products or services
in front of people in their local area and engage new
and potential customers within a specified radius with
the intention of turning them into diehard fans.
Typically, local marketing is used by businesses that
have a physical storefront in their community, such as
restaurants, bars, spas, medical offices, and
chiropractors.
Global marketing entails more than just selling a
product over the world. Rather, it refers to the entire
process of a company's products being planned,
manufactured, placed, and promoted in a global market.
Large companies frequently maintain offices in the
foreign nations to which they sell; however, with the
growth of the Internet, even tiny enterprises may reach
customers all over the world.

Question 5: What is your thought about how the subject is discussed

and how learning’s are facilitated during the whole semester? You may
cite any suggestions?

Answer:
For me I have learned a lot in terms of service marketing, to do what
service are appropriate in the function and technicality. Especially
in the pricing for service offer and strategies in service recovery.