STRATEGIC MANAGEMENT

MR. JOSEPH JACOB F. MANIQUIZ

College of Accountancy and Finance

Application of Corporate Level
Strategies
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By ATILLANO, Sean Christian A.

BAESA, Rojane Anne D.

CALDITO, Kriezl L.

CORDERO, Andrea E. BSA-2A

A corporate-level strategy is a multi-tiered business strategy employed by different

leaders to define, outline, and achieve corporate objectives. It is the foundation of a company.
Therefore, as concerned and inquisitive students, we decided to incorporate these strategies
into one of the tiptop departments at Naga College Foundation, the College of Accountancy and
Finance.
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CONCENTRATION
Among the different corporate level strategies, we believe that Concentration Growth
Strategy would be an efficient and effective strategy to help the College of Accountancy and
Finance (CAF) in attaining their goals and objectives. Under such strategy, an organization
focuses its resources and capabilities on competing successfully within one particular product
market sector. This is a near perfect strategy for CAF because the department has its resources
already, only needing to be utilized optimally.

One of CAF’s greatest resources, aside from its financial resources of course, is its
competent and exceptionally professional faculty members. The department’s faculty is one of
the key drivers and significant contributors to its achievements and milestones. Utilizing the
Concentration Growth Strategy, CAF would have to further strengthen and empower the
faculty’s skills and capabilities, and have it focused on aiming to achieve the department’s goal
which is to produce academically-qualified and globally-competent graduates who are ready to
soar on their own careers. Moreover, producing such proud graduates would lead the
department to realizing another goal, which is to encourage more students to choose them and
enroll under their programs.

To facilitate such a strategy, CAF may provide their faculty members with regular
training, workshops, and relevant seminars that would enable them to continuously learn, gain
knowledge, and improve skills necessary to attain aforementioned goals.

NO CHANGE
Given that the College of Accountancy and Finance (CAF) already has the resources and
is capable of achieving the department’s goals which prompts stability, they may also apply the
No Change Strategy. Under the said strategy, an organization that is ecstatic with its current
position in the market may continue doing what they are doing but plan for a time when you
want to grow or retrench.

The CAF was just formed for about a year and a half yet the set objectives are being
achieved already. Amidst being newly formed, the professional and exceptional faculty
members composing it are indeed focused on keeping up with the old departments. They just
started but they are already making remarkable achievements. Changing their strategies this
early is not yet necessary, given that they are still on their way of achieving their set objectives.

Furthermore, the department shall continuously make conscious decisions to maintain its
current strategic objectives and continue growing and planning. Once the department
encounters situations that adversely affect the maturing, they may employ other strategies.