STUDENTS ASSIGNMENT DETAILS

SUBJECT-RURAL AND AGRICULTURAL MARKETING

ITEM DUE WEIGHTING LENGTH
DATE
MODULE 1: 23/2/23 5 marks 3000 words
Assignment:
1. Define Rural Marketing?
2. What are the components of Rural Markets?
3. What are the classifications of Rural Markets ?
4. Analyze the term occupation Pattern in villages?
5. What is expenditure Pattern in rural industry?
6. What is the different Literacy Level in rural areas ?
7. What is Infrastructure Facilities?
8. How do rural credit institutions perform in the rural
areas?
9. What are rural retail outlets?
10. Give examples of the role of irrigation in rural
areas?

INSTRUCTIONS

The MBA students are directed to note the following instructions before preparing the assignment.
1. Assignment will run from 10 to 15pagesin A4Sheet
2. Assignments shall be prepared by referring from original books on the subject.
3. Assignments shall be submitted with a cover page.
4. Neatness, adequacy, legibility of presentation, clarity etc. will be considered in the
evaluation
5. Assignments should be written by candidates in their own hand writing in the A4size unruled white sheets.
6. Assignment should be submitted on time.

FACULTY HOD
 STUDENTS ASSIGNMENT DETAILS
SUBJECT- RURAL AND AGRICULTURAL MARKETING
ITEM DUE WEIGHTING LENGTH
DATE
MODULE 2: 2/3/23 5 marks 3000 words
Assignment:
1. What is positioning in rural markets?
2. What are rural Product Strategies?
3. What do you mean by Brand Management?
4. What are rural Distribution Strategies?
5. What is Innovative Distribution Channels?
6. What are rural Promotional Strategies,?
7. What is meant by Rural Media Innovation?
8. What is meant by OTC marketing in rural markets?
9. What is the role of rural channels like I.T.C E-choupal?
10. What is role of HUL Shakti?

INSTRUCTIONS
`
The MBA students are directed to note the following instructions before preparing the
Assignment.

1. Assignment will run from10 to 15pagesin A4Sheet

2. Assignments shall be prepared by referring from original books on the subject.
3. Assignments shall be submitted with a cover page.
4. Neatness, adequacy, legibility of presentation, clarity etc. will be considered in the evaluation
5. Assignments should be written by candidates in their own handwriting in theA4size unruled white
sheets.
6. Assignment should be submitted on time.

FACULTY HOD
 STUDENTS ASSIGNMENT DETAILS
SUBJECT- RURAL AND AGRICULTURAL MARKETING
ITEM DUE WEIGHTING LENGTH
DATE
MODULE 3: 30/3/23 5marks 3000 words
Assignment:
1. What are the marketing strategies for rural markets?
2. Define the term consumer Finance?
3. What is the role of government and NGOs in Rural areas ?
4.Elucidate the problems faced by NGOS in rural
Areas?
5. What are Qualitative research techniques for rural
Research?
6. Define the term E-Rural Marketing?
7. What do you understand by NSSO rural consumption
studies?
8. What are examples of rural research?
9. What is the role of Market Research in rural India?
10. What is meant by quantitative research techniques?

INSTRUCTIONS

1. Assignment will run from 10 to 15pagesin A4Sheet

2. Assignments shall be prepared by referring from original books on
the subject.
3. Assignments shall be submitted with a cover page.
4. Neatness, adequacy, legibility of presentation, clarity etc. will be considered in the
evaluation
5. Assignments should be written by candidates in their own hand writing in the A4size unruled white
sheets.
6. Assignment should be submitted on time.

FACULTY HOD