Automotive

DMS
Enterprise design Project

Aarushi Singh, Jericho Jacinto, Mirisha Keniya and Veda Pandya

Brief

Most car dealerships currently use

outdated software's to track their
inventory, manage sales, and understand
customer relationships

How might we create a system to increase

visibility, efficiency and thereby overall
productivity in a car dealership.
Roles and responsibilities
in a dealership
 Secondary research
Problems faced in a car Parts of the system DMS Vendors
dealership

Visibility of all cars across all their

franchises and/or locations.
They may need to manually edit vehicle
records or set rules on how/where stock
can be advertised on a car-by-car basis.

But this is tedious and time-consuming

when managing hundreds of cars across

multiple locations.

Many opportunities are being missed

simply because it’s too much work to
track down those cars that aren’t in a

‘typical’ stage of the process.

 Competitors
CDK Drive Maruti DMS

Cogxim
Secondary
research Requirements of the current system

conclusions Allowing real-time reporting

Acting as a birds-eye view to identify bottlenecks
Improving workflow between departments
Simplifying communication between departments
Populate data into one place for each department to
access
Allowing service technicians to place job tasks on
hold
Helping move vehicles through the service bay
quicker
 Primary research
Dealership visited- Kiran Motors Ltd; oldest dealers of Maruti Suzuki India Limited

Insights

Multiple departments under the GM, each can

view reports, but add data only to their
respective domains
One enterprise software (of the company) and
one for the dealership
Employees require training to learn the
software, but educating the employees is not
checked by the software
GM generates Booking report and Sales reports
These are downloaded as excel formats, and
the software fails to provide a visualization
Intervening
points Effieciency in the approval process
Co-ordination for delay in deliveries
Leaderboard to encourage team building
Inventory managament- live update on availabiltyi
of cars
Waitlist Intimation- Keeping track and ensuring
waitlist customers are also catered to.
Visual Daily Sales report
Information
Architecture
Stakeholders
Sales executive-
Onboarding a new
customer
Assisting them through
the buying process till the
delivery.
Sales team leader-
keeping track of sales
quotas and goals.
Approving requests
sales strategies to hit
targets
Wireframes
First draft of wireframes

Translating primary research

and task flow to wireframes,
making sure we 'complete the
loop'
Understanding the existing
processes and user journey so
we don't reinvent the wheel
Matching all numerical values
for all the screens
1 2

3
Evolution of visual design
Having a style guide in place alongside working on the
wireframes is reduces a lot of back and forth during the
design
Tables were a challenge to design, but overdesigning them
might distract the user
Streamlining all the buttons is very crucial at the start
Style Guide
 THANK YOU
https://www.figma.com/file/ZohtwG3OThZmmkP4QOedgD/B2B-project?node-id=528-
15277&t=6bAroqkpnQ3rZNoz-0