Entrepreneurship

Instructor: Dr. Rehan Ahmad

Final Project: Integrative Group Project
Assignment # 1
Submitted by:
Ayesha Rashid BBF19-213
Uswa Tariq BBF19-214
Mamoona Dar BBF19-216
Esha Baig BBF19-252

First Week
Mamoona Dar
BBF19-216
1. Add a Title Page and Table of Contents
2. Executive Summary
Though it appears first in the business plan, the executive summary is a section that is usually
written last, as it encapsulates the entire plan. It provides an introduction and high-level overview
of your business, including your mission statement and details about what product(s) and/or
service(s) you offer.
3. Business Description
i. Provide information about the business you're starting
ii. What sort of problem your products/services solve and your most likely buyers iii. Brief
overview of the industry that your business will be a part of, including trends and major players
iv. Competitive advantage of your business

Second Week
Uswa Tariq
BBF19-214
4. Market Analysis – Customer Analysis & Market Size
i. Customer profile: segments, target market - including geographic location, demographics,
your target market's needs, and how these needs are currently being met.
ii. Market size
5. Competitive Analysis
i. Your direct and indirect competitors are in the marketplace.
ii. Notable strategies of your direct competitors
iii. SWOT analysis, or a "Strengths, Weaknesses, Opportunities, and Threats"
iv. Porters’ 5 Forces.

Third Week
Aisha Rashid
BBF19-213
6. Sales and Marketing Plan
i. Your sales strategy – sales cycle
ii. Four P’s: Product, price, promotion and place plans
7. Ownership and Management Plan (HR)
i. Business's legal structure and management resources
ii. Internal management team
iii. External management resources
iv. An outline of the hierarchy

Fourth Week
Esha Baig
BBF19-252
8. Operating Plan (Requirement Sheet)
i. Requirement Sheet
ii. Business's physical location,
iii. Descriptions of facilities and equipment
iv. Inventory requirements
v. Suppliers
vi. Any other applicable operating details that pertain to your precise type of business, such as a
description of the manufacturing process, or specialty items needed in dayto-day operations.
9. Financial Plan
Starting a business is usually about making a profit, so it's important to demonstrate that you
have a solid sense of your current finances, funding needs, as well as projected income. In the
financial section, provide a description of your funding requirements, your detailed financial
statements, and a financial statement analysis. This part of the business plan is where you present
the three main financial documents of any business: the balance sheet, the income statement, and
the cash flow statement, or in the case of a new business, a cash flow projection.

Mamoona Dar
BBF19-216
10. Appendices and Exhibits
In addition to the sections outlined above, at the end of your business plan, include any
additional information that will help establish the credibility of your business idea, or bolster
your potential success. You may choose to include marketing studies, photographs of your
product, permits, patents and other intellectual property rights, credit histories, résumés,
marketing materials, and any contracts or other legal agreements pertinent to your business.