THE SCENARIO:

You are a digital media specialist for The Cat Cafe - a unique establishment where
customers can relax with a drink or a meal alongside one of the dozen or so resident
cats. Two months ago, the store lost its license to operate due to Animal Welfare
violations - they had 60 cats in one space. To continue operation, they’ve turned their
cafe into a cooking school where customers cook their own food, making the place
even quirkier. Given this situation, the owner of the establishment, your boss, asks you to
design a digital promotional poster to help gain traction and promote the business in its
new phase.

Before creating a digital poster, you will first need to go through the brainstorming
process guided by the 5 Phases of Design Thinking. Be sure to fill in all the necessary
details asked for in the table.

NOTE: Phase 4 and 5 will be done in the next section, “Evaluate.”

DESIGN THINKING GUIDING QUESTIONS AND PERSPECTIVES BRAINSTORMING IDEAS

PHASES
1. Empathize Who are your users or target market?
What reasons would they have to visit
the cafe? What makes them click?

2. Define What are your users’ or target

audience’s needs? What is a problem
they face that you can help with?

3. Ideate What creative ideas or innovative

design solutions can you think of to
answer the needs of both your boss
(cafe owner) and your target market?

4. Prototype These two phases will be part of the next section, “Evaluate”
5. Test

1
 This is a continuation of the Elaborate section, specifically fulfilling Phase 4
(Prototype) and Phase 5 (Test). Your task for this section is to create the digital
promotional poster for the cafe you work in.

Size of digital poster: 18 x 24 inches

Submit a high resolution digital copy AND (1) print version

The main goal is for the poster to be engaging and effective to grow the number
of cafe visits and customers. The poster design should apply the principles and theories of
design you learned about in the Explore section of this unit. To be specific, your design
concept should have the following:

✔ An application of two (2) Gestalt Principles of Visual Perception

✔ An inclusion of two (2) Elements of Design
✔ An inclusion of two (2) Principles of Design

You should include an explanation as to how these principles and theories were
used and incorporated into the design of your poster. This explanation should be
included in your submission as the second page of your project. You may use any
application, app, or program to create the digital poster. Once finished, save the file in
the given USB.

The following will be the rubric from which your digital poster will be evaluated on:

CATEGORY 5 4 3 1
Coverage Details on the Details on the Details on the Details on the poster
of the Topic poster capture poster include poster relate to have little or nothing
the important important the business to do with main
information information but need but are topic.
about the the audience too general or
business need may need more incomplete. The
and increase the information to audience needs
audience’s understand fully. more
understanding. information to
understand.

2
Use of All graphics are All graphics are All graphics Graphics do not
Graphic related to the related to the relate to the relate to the
s business profile business profile business profile. business profile.
and make it and most make it
easier to easier to
understand. understand.
Organization Information is very Information is Information is The information
organized with organized with organized, but appears to be
clear titles and titles and titles and disorganized.
subheadings. subheadings. subheadings are
missing or do not
help the reader
understand.
Layout and All information on Most of the Most of the Much of the
Design the poster is in information on information on information on the
focus and can be the poster is in the poster is in poster is unclear or
easily viewed and focus and the focus and the too small.
identified from 6 content easily content is easily
ft. away. viewed and viewed and
identified from 6 identified from 4
ft. away. ft. away.
Sources All sources All sources All sources Some sources are
(information (information and (information and not accurately
and graphics) graphics) are graphics) are documented.
are accurately accurately documented,
documented. documented, but but information
there are a few is incomplete or
errors in the many are not in
format. the desired
format.
Mechanics No grammatical, Almost no A few Many grammatical,
spelling or grammatical, grammatical, spelling, or
punctuation spelling or spelling, or punctuation errors.
errors. punctuation punctuation
errors errors.

3
Application of The poster The poster The poster The poster did not
Design includes an reflects some barely includes apply nor explain
Principles application and application and an application any of the Design
(Gestalt, the explanation of explanation of and Principles.
Elements and the Design the Design explanation of
Principles of Principles. The Principles. The the Design
Design) required 6 poster executed Principles. The
principles are and explained poster
properly 4-5 design executed and
executed and principles. explained 2-3
explained. design
principles.

TOTAL: 35 points