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Criteria:

About Us Market Analysis


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describe the topic describe the topic
of the section of the section

Content Plan Budget KPI Overview


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describe the topic describe the topic
of the section of the section
Business Plan
CATEGORY 4 3 2 1 Score
Organization Information is very Information is organized with Information is organized, but The information is
organized with well well constructed paragraphs are not well disorganized.
constructed paragraphs and paragraphs. constructed.
subheadings.
Paragraph All paragraphs include Most paragraphs include Paragraphs included related Paragraphing structure was
Construction introductory sentence, introductory sentence, information but were not clear and sentences
explanations or details, and explanations or details, and typically not constructed were not typically related
concluding sentence. concluding sentence. well. within the paragraphs.
Quality of Information clearly relates to Information clearly Information clearly relates to Information has little or
Information the main topic. It includes relates to the main topic. the main topic. No details nothing to do with the main
several supporting details It provides 1-2 supporting and/or examples are given. topic.
and/or examples. details and/or examples.

Internet Use Successfully uses Usually able to use Occasionally able to use Needs assistance or
suggested internet links to suggested internet links to suggested internet links to supervision to use
find information and find information and find information and suggested internet links
navigates within these sites navigates within these sites navigates within these sites and/or to navigate within
easily without assistance. easily without assistance. easily without assistance. these sites.
Mechanics No grammatical, spelling or 1-3 grammatical, spelling or 4-6 grammatical spelling, or 7 or more grammatical,
punctuation errors. punctuation errors punctuation errors. spelling, or punctuation
errors.
Product Idea Idea is realistic, well Idea is realistic, mostly well Idea is somewhat Idea is not realistic, is not
planned, and each part of planned, and 1-2 sections of realistic, partially well well planned, and each
the business plan fully the business plan are NOT planned, and 3-4 sections part of the business plan
developed. fully developed. of the business plan are is NOT developed.
NOT fully developed.
Sources All sources (information and All sources (information and All sources (information and One or more sources are not
graphics) are accurately graphics) are documented, graphics) are documented. accurately documented.
documented. but has a 1-2 errors.

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