Professional Documents
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09 Handout 1
09 Handout 1
Creative Leadership
In 2010, IBM surveyed 1,500 corporate heads and public sector leaders on what drives them in managing
their companies in today’s world. They found that creativity was ranked the most important leadership
quality for business success, outweighing integrity and global thinking. The following are the importance of
creative leadership (Miller, 2018):
Leads to new types of problem solving - Creative leadership helps companies by opening up new
opportunities for problem solving and growth that more conventional methods would not allow for. New
perspectives on problems from a creative approach can lead to new and perhaps previously unheard-of
solutions.
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Helps achieve goals and growth - When leaders approach goals from a creative point of view, they gain the
ability to reach goals more easily. A creative leader sees unique paths to reach these goals. Whether it is how
to increase profit or expand product offerings, the creative leader has the ability to map out a path to reach
new levels of success that other leaders within the company can’t see.
Fosters a positive workplace mentality - As companies grow and processes change over time, lower-level
staff can often feel ostracized or forgotten. Creative leadership presents a number of opportunities to
remedy this mindset by implementing non-traditional techniques and ideas to include people and teams into
the company’s success.
A creative leader might suggest having employees brainstorm ideas from their point of view, instead of
taking ideas from the top. Employees don’t always have the same information as management, so seeing
problems or innovating ideas from within could lead to new or profound ideas and information to help form
solutions to problems.
Helps find unlikely perspectives - In order to thrive, a company must grow, adapt, and create its own path to
success. Creative leaders embrace unlikely and unpopular viewpoints. Unlikely perspectives allow for new
and exciting avenues to be revealed, which can be used to devise new and exciting changes to help the
company thrive and grow.
For example, Fidji Simo is the vice president of product at Facebook and is responsible for developing the
global phenomenon “Facebook Live.” She found an unlikely perspective by asking her teams, “What feelings
do people want to have?” and designing the product around what makes people feel good.
Relies on the team and allows them to Grow - A team can be an extension of its creative leader by providing
their ideas and insights into day-to-day decision making and problem solving. Providing autonomy and some
decision-making power to a team allows their creative leadership skills to thrive. By relying on a team, a
creative leader has more time and energy to focus on the bigger picture goals and ideas.
Opens opportunities in problem-solving and inspires the team- Creativity is one of the most important
characteristics of an effective leader and fosters a successful and healthy workplace environment. Creativity
opens up opportunities in problem-solving, achieving goals, and inspiring teams to be creative and find
unlikely perspectives.
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