UNIVERSITY OF THE PUNJAB Roll No. in Fig.

…………………
B.S. 4 Years Program :Third Semester – 2020 Roll No. in Words. …………
Paper: Principles of Marketing
Course Code: BBA-201/BUS-21349Part – I (Compulsory) Time: 15Min. Marks: 10 ……….………….……...

Attempt this Paper on this Question Sheet only.

Division of marks is given in front of each question. …………………….
Signature of Supdt.:
This Paper will be collected back after expiry of time limit mentioned above.

Q.1. Encircle the right answer cutting and overwriting is not allowed. (10x1=10)

Page 1 of 2 P.T.O.
Page 2 of 2
 UNIVERSITY OF THE PUNJAB
Roll No. …………….
B.S. 4 Years Program :Third Semester – 2020
Paper: Principles of Marketing Time: 2 Hrs. 45 Min. Marks: 50
Course Code: BBA-201/BUS-21349 Part – II

ATTEMPT THIS (SUBJECTIVE) ON THE SEPARATE ANSWER SHEET PROVIDED

Q.2. Give short answers of the following: (10x2=20)

i.
ii.
iii.
iv.
v.
vi.
vii.
viii.
ix.
x.

Q.3. Answer the following questions. (3x10=30)

i.
ii.

iii.