This document outlines the course details for Principles of Marketing, including the course code, semester, year, and maximum marks. It contains instructions for two exam sections - short answer questions worth 30 marks total and longer answer questions worth 30 marks total. Students are to answer questions testing their understanding of marketing principles covered in the course.
This document outlines the course details for Principles of Marketing, including the course code, semester, year, and maximum marks. It contains instructions for two exam sections - short answer questions worth 30 marks total and longer answer questions worth 30 marks total. Students are to answer questions testing their understanding of marketing principles covered in the course.
This document outlines the course details for Principles of Marketing, including the course code, semester, year, and maximum marks. It contains instructions for two exam sections - short answer questions worth 30 marks total and longer answer questions worth 30 marks total. Students are to answer questions testing their understanding of marketing principles covered in the course.