STRATEGIC

MARKETING
PLANNING PHASE
This phase is very critical because it assesses internal
strengths and disadvantages, technical trends, international

PROCESS
rivalry, corporate culture changes along with the company’s
current role. This includes the SWOT Analysis, Marketing
Program, Setting product and marketing goals, and Goal
selection and market-product focus.

IMPLEMENTATION PHASE

The course of action in the strategic marketing cycle which is

necessary to assess how the organization can accomplish what
was expected during the planning process. It can be put into
effect through a sales forecast and budget by using the four
components; Obtaining Resources, Developing preparation
schedules, Designing marketing organization, and
Implementation of the marketing campaign.

EVALUATION/CONTROL PHASE

The process of evaluating and ensuring that the outcomes of

the program are compatible with the goals set. Evaluating the
success of a brand campaign reflects on; Measurable as too
vague, Strategy vs Tactic, Actionable as against contingent,
and Marketing Strategy.