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  • Codex 5

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    Juan Diego Martínez
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    This document discusses strategies for creating relevant outreach when contacting sales prospects. It recommends checking if the prospect knows anyone you know, has worked at a company you have as a customer, or has been active on social media or quoted in articles. Mentioning these personal details can help customize your message. However, the document cautions that customizing every message is not effective and does not often result in responses. It suggests focusing instead on understanding a prospect's workflow, industry goals, pain points, and how your software could help improve areas where extra time is spent. Relevant solutions that address a prospect's needs are more likely to get a meeting scheduled.

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    This document discusses strategies for creating relevant outreach when contacting sales prospects. It recommends checking if the prospect knows anyone you know, has worked at a company you have as a customer, or has been active on social media or quoted in articles. Mentioning these personal details can help customize your message. However, the document cautions that customizing every message is not effective and does not often result in responses. It suggests focusing instead on understanding a prospect's workflow, industry goals, pain points, and how your software could help improve areas where extra time is spent. Relevant solutions that address a prospect's needs are more likely to get a meeting scheduled.

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    © All Rights Reserved
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    10 views3 pages

    Codex 5

    Uploaded by

    Juan Diego Martínez
    This document discusses strategies for creating relevant outreach when contacting sales prospects. It recommends checking if the prospect knows anyone you know, has worked at a company you have as a customer, or has been active on social media or quoted in articles. Mentioning these personal details can help customize your message. However, the document cautions that customizing every message is not effective and does not often result in responses. It suggests focusing instead on understanding a prospect's workflow, industry goals, pain points, and how your software could help improve areas where extra time is spent. Relevant solutions that address a prospect's needs are more likely to get a meeting scheduled.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 3

    CODEX V

    Relevance at Scale

    Codex V discord.gg/sales | salesborgs.ai


    Scaling relevance is a simple concept because it does not require input every time
    you need to rach out to someone and this saves minutes per lead, which ends up as
    hours per day and week — the payoff is nearly endless if you can make your
    research lightning fast. Instead of relying on the customized bit to get them to meet
    with you, rely on your knowledge of their workflow, their industry, and their
    company’s specific goals.
    In order to create relevance there are three specific things you can check in order to
    customize to the person. These will actually push you over the edge:
    Does the prospect know anyone you know? This is gold in terms of
    customization
    Has the prospect worked at a company that you have as a customer? You should
    mention it: “Hey John, noticed your time at Acme — they’re a customer of ours...”
    and scope the use case for Acme with very succinct and unique phraseology
    Is the person active on social media or have been quoted in an article, podcast,
    or other media? If it is relevant, you should pull it and use in the first line of your
    email. Remember, 3 sentences total — 4 is a last resort if you need it.
    After these relevance pulls, there is no reason to continue to make the message
    specific to one person. Customizing an email does not garner an response. Personal
    information available online is not a good enough reason to give a stranger any time
    out of their busy day. Think of the salary for a VP at an enterprise company. How
    much money is 15 minutes worth? Identifying a week spot in their workflow and
    proposing a solution is more likely to set a meeting. What if you were to spend your
    time understanding the hangups and areas where extra time is spent that your
    software might be able to help? How is the company trying to make money? Can you
    improve that for them? Read the 10k document. Find out what the company

    Codex V discord.gg/sales | salesborgs.ai


    initiatives are. Start low in the org and talk to sales reps (shoutout Kevin Dorsey) —
    find out where they have issues and propose a solution. These relevant points are
    going to cause the high level target to perk up and answer you when coupled with
    an aggressive reply bump strategy maximizing you propensity to get opens.

    Codex V discord.gg/sales | salesborgs.ai

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