GUSTAVO ESCOBAR

LINKEDIN
LEAD GENERATION
DAY 1 - PROJECT
GOALS AND AVATAR

GUSTAVOESCOBAR.COM DIGITAL LIFE ACADEMY

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PROJECT DAY 1 - GOALS AND AVATAR

The project for today is to:
1. Set the goals for your campaign
2. Define your ideal buyer persona

CAMPAIGN GOALS
As you know, having a clear goal for your LinkedIn campaign is important. Keep
in mind that you can change them at any point.

Please write down your goals in the notebook provided at the beginning of the
course.

IDEAL BUYER PERSONA

Who is the ideal lead for your LinkedIn lead generation campaign? Just for the
LinkedIn campaign.

You do not need to use all the filters in the advanced search. In the example
below you will see that I only used 3 filters. You can use whichever filters are
useful for you.

There is no right or wrong answer. All answers are good (well, almost all, one time
someone told me "I am looking for moms with twin toddlers"... seriously?!!)

Example:
(Remember, this is not the right answer. Your ideal buyer persona is yours)

1. Location:
A. San Francisco Bay Area
2. Industries:
A. Information Technology & Services
B. Internet
C. Computer Software
D. Human Resources
3. Title:
A. CEO
B. VP of Sales
C. Director of Sales
D. Founder

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