GUSTAVO ESCOBAR

LINKEDIN
LEAD GENERATION
DAY 3 - PROJECT
PROFILE OPTIMIZATION 2

GUSTAVOESCOBAR.COM DIGITAL LIFE ACADEMY

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PROJECT DAY 3 - PROFILE OPTIMIZATION 2

The project for today is to:
1. Optimize your about section.
2. Optimize your featured section.
3. Optimize your experience section.
4. Send 3 recommendations requests.

ABOUT
Focus it on your leads, make it about them. Who are "they", how can you help
them, what benefits will they get. Make it visually friendly, include paragraphs,
titles, subtiles, and bullet points.

FEATURED
Add a few articles, videos or documents that can help boost your personal brand
and create authority.

EXPERIENCE
Your actual job is the one that is particularly important. Make sure you focus it on
your leads. This could be another version of the "about" section.

The past jobs can be an opportunity to add keywords that can help you with
LinkedIn SEO and also demonstrate your past achievements.

RECOMMENDATIONS
1. Write your own templates to ask for recommendations.
2. Send 3 recommendations requests
3. Keep asking for recommendations often.

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