Building a professional buyer-centric profile on LinkedIn

To be successful in Social Selling, your LinkedIn profile shouldn’t be about you and your achievements. It should be about
your buyer’s achievements and how you enabled them. Here’s how to optimize your page for prospects, not recruiters.

Background picture
Incorporate branding into your profile background
image.

Profile photo
Choose a good quality professional or professional
looking photo.

Headline
Laurent Truquet Customize your Headline: Add your job title, and a
tagline about how you help customers.
Providing innovative solutions to drive growth and
competitiveness of Power OEMs
Barcelona, Catalonia, Spain Contact info
List your email address, phone number, Twitter
handle, and blog and/or company website to make
I am passionate about our planet and about the various cultures around the world. Working for it easy for prospects to get in touch.
Schneider Electric helps me to connect with these 2 aspects; helping our society to be smarter
and greener in energy consumption and dealing with different cultures around the world on a Summary
daily basis.
k Demonstrate your added-value in the Summary:
I am working as a Global Account Manager for customers in Renewable Energies and Genset
segments. The solutions proposed by Schneider Electric help to solve the dilemma of our Expand on what you wrote in your headline.
planet, meaning the need of more energy production vs the need to decrease the emission of
CO2. Focus on the customer. “I close million-dollar
If you would like to know more about how we can make your energy consumption more deals” is good for a resume, but “I save clients
reliable, more efficient and more green, please contact me via LinkedIn.
millions of dollars” is better if you’re not in the job
market.
Include a clear call-to-action that shows readers
why and how they can contact you.
Media
Display two to four pieces of visual content in your
summary. Post eye-catching pieces that will be
helpful to your buyer.

Connections Share valuable insights:

Build your network with an eye to quantity and quality. Send customized • Use LinkedIn Elevate to share approved
invitations to people you’ve interacted or collaborated with, either in SE and non-SE content from your
person or online. It’s okay to request someone you’ve never met, but industry.
make sure to personalize the invitation with a reason you’d like to
connect that’s relevant to them. • Other feeds: Business Insider - Mashable
- Harvard Business Review - Forbes - Fast
LinkedIn URL Company - Inc - Wall Street Journal -
Entrepreneur - Marketing Week - Ad Age
Customize your URL and add it to your e-mail signature:
• linkedin.com/firstname-name/
• linkedin.com/firstname-name-se/
• linkedin.com/firstname-name/-se-segment/