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  • CB (BFCB 730) Individual Assignment 1 - DR Asniza

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    This document appears to be an individual assignment for a Consumer Behavior course. It includes two questions about consumer behavior topics: 1) The three stages of the consumption process and a recent important purchase, and 2) Sensory detection abilities declining with age and the implications for marketers appealing to the elderly. The student is asked to answer each question in 10 marks.

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    Contoh Assignment Consumer Behavior

    Original Title

    CB (BFCB 730) Individual Assignment 1_Dr Asniza

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    This document appears to be an individual assignment for a Consumer Behavior course. It includes two questions about consumer behavior topics: 1) The three stages of the consumption process and a recent important purchase, and 2) Sensory detection abilities declining with age and the implications for marketers appealing to the elderly. The student is asked to answer each question in 10 marks.

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    © All Rights Reserved
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    4 views3 pages

    CB (BFCB 730) Individual Assignment 1 - DR Asniza

    Uploaded by

    Kotak Channel
    This document appears to be an individual assignment for a Consumer Behavior course. It includes two questions about consumer behavior topics: 1) The three stages of the consumption process and a recent important purchase, and 2) Sensory detection abilities declining with age and the implications for marketers appealing to the elderly. The student is asked to answer each question in 10 marks.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 3

    CONSUMER BEHAVIOR

    (BFCB 730)

    INDIVIDUAL ASSIGNMENT 1 (20%)

    PREPARED FOR: DR. ASNIZA YUSUF


    PREPARED BY:
    STUDENT ID:
    SCORE:
    QUESTION 1:
    (Refer Introduction to Consumer Behavior)
    List the three stages in the consumption process. Describe the issues that you
    considered in each of these stages when you made a recent important purchase.

    (10 marks)

    ANSWER:
    QUESTION 2:
    (Refer Perception)
    Many studies have shown that our sensory detection abilities decline as we grow older.
    Discuss the implications of the absolute threshold for marketers attempting to appeal to
    the elderly.
    (10 marks)

    ANSWER:

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