MARKETING OF A POLITICAL PARTY

PAKISTAN TEHREEK-E-INSAF

DIFFERENTIATION:
The PTI government focused on areas of state welfare overlooked by the previous
governments.It focused particularly on youth. It fostered relations with neighboring countries and
promoted regional political stability by bringing the Taliban and America to negotiations and
table-talk which resulted in the American withdrawal from Afghanistan. The PTI government
refused to abide by external powers in matters of the welfare of the country and did what it
deemed necessary for state welfare. Furthermore, the PTI government played a significant role
in promoting the tourism industry and displaying Pakistan to the world as a safe and worth
visiting country. It also played an inevitable role in bridging the gap between private and public
schools' education quality by improving the standard of education provided in public schools
without any increase in fees. The PTI government made Islamic education a priority and
enforced the education of the Holy Quran for students in all educational institutes, a step never
taken by any democratic government in Pakistan before.

Offering:
The offering of PTI is hope for a self-sufficient and independent Pakistan, where the lower
middle class is promised a sustainable income and lifestyle. PTI offers a dream for a prosperous
Pakistan where every man and woman has high self esteem and takes care of fellow citizens as
per the principles of humanity.