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COMICS FOR CHANGE

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Theme- Hand Washing with Soap

Comics for change is an innovative campaign for Behaviour Change

Communication. A tool to generate dialogue and raised the issue by the local
through locals in simple way with a fusion of fun element and sarcasm.

A joint initiative of UNICEF and Sant Hirdaram Institute of Management for Women
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COMICS FOR CHANGE

An innovative tool for Social behavior Change Communication (SBCC)
for generating dailogue through comics

The Social Behavioral Communication tool

The tool is to be referred as “Comics for Change” or “C4C” which is an event based
workshop for 3 consecutive days with distinctive stakeholder participation under one
roof for knowledge and skill based learning. The main objective of the workshop
initiative is to create a pool of Master Trainers who will then cater to large audience
on C4C and facilitate promote behavior change and best practices. Comic for Change
will is a driving force mechanism in the creation of agents of change.

Stimulus behind the development of the tool

Comics in the modern world comes with distinctive elements and human characters
displayed in a humors manner to entertain, engage and invite attention of the
individuals on a particular content with a purpose. Certainly the question on
motivation for comics drawn from the ancient times and medieval times to now in the
modern times is unavoidable. The world has experience a structural change in every
sphere of life and this change has been beneficial for humankind. The change in
behavior throughout the blossomed as an integral activity in formation of society
with distinct cultures and linguistic patterns, keeping the tradition intact and
influencing societies for a socio-economic change.
Measurable outcome and promotional mechanism
Comics have given a new direction to representation of silences thereby creating a
revolution in itself. These comics are easy–to-make, reproduced by simple
photocopier and distributed in a limited demarcated area, which invites local debates
among people from different socio-economic stratum of the society. The simplicity
of its approach lies in the fact that it just requires a pen, paper and something to say
or in other words, requires the lines to speak for themselves. What makes these
comics different from a professional creation is the ownership on the content as well
as local settings and drama. The comics are pasted up in all possible locations i.e.
village's meeting place, Community sanitary complexes, haat bazaar shops, offices,
schools, on notice-boards and electricity poles or even on trees. One more important
thing in these comics creates an awesome string between the creator of the
communication and the readers. The use of Comics is relatively a new phenomenon to
generate dialogue and raised the issue by the local through locals in simple way with a
fusion of fun element and sarcasm.

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COMICS FOR CHANGE
The Social Behavioral Communication tool:
At field level student will be engage for 2-3 days to roll-out the same in field with
objective to generate dialogue through comics made by locals for the locals.
Based on the following Theme: i.) ODF plus village, ii. Climate change/conservation, iii.
Hand washing with soap and iv. Menstrual Hygiene Management
Installation of all Comic posters in selected premises for a gallery view exhibition to the
stakeholders and luminaries for their feedback and appreciation. These can be later use
as knowledge product addressing Knowledge attitude and practice.

Workshop Workflow:
The workshop consists of 3 days' theory and practical skill building to stakeholders with
a gallery view (Exhibition) at large to promote the outcomes via comic poster. It is
further divided in following manner.
Some Basic step involved in Comic making:
1) The workshop is aimed to trigger key behavior change in minds of the stakeholders
who are a part of this workshop. The workshop outcome will be achieved thorough
constantly engaging the participants for a 3 consecutive days.
2) At the inception after the registration process the workshop expects the people to
accommodate themselves at given places. Facilitator should keep them motivated
and entertain to channel their curiosity towards the workshop comic4change
3) Quick Ice-breaker activity and discussion on participant's understanding on the
topics disclosed
4) Making presentation on the topics by domain experts while sharing in-depth
understanding in simplest terms to the participants.
5) Each presentation should consist of grassroot case studies to provide audience an
opportunity to connect deeply with the topic/issue discussed
6) Post presentation the participants should be asked on short Q&A on the topics
7) Later participants should be given some time to think on the thematic topics and
respond to it on a A4 Size paper single sheet. They can write down their ideas and
re-work on it to make it concise.
8) Presentation on AIDA (Attention Interest Desire and Action) model for conveying
right message and engage the viewers'/readers attention
9) Then participant with engage in developing the storyline and visual.
10) All the above step leads in developing a Comic poster that can be used as
communication tool to generate dialogue and address myth and misconception
based on the storyline .
11) Comics can be pasted at strategic local like local market, Common street or lane or
community hall etc.

This particular document sharing the some selected comic poster developed under
the Comics for Change initiative specifically on “Hand Washing with Soap”. SOA
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 SENTIMENTS
How inexplicable the feeling is to spread the cheer and learning to these young faces by
providing them tool to transform the lives of many through working on the social issues they
are facing. Feeling grateful to be the part of this wonderful initiative of spreading learning and
creativity. ~ Mehak Golani, IMBA III semester

I wouldn't have cherished what I have until I witnessed hundreds of smile which a mere Comic
brought on the faces of evolving spark of change! ~ Richa Yadav, IMBA VII semester

The key to getting a child to learn anything is to make that learning process fun by this one such
initiative taken by SHIM that is comic for change in association with UNICEF. Thank you SHIM
for always giving opportunities to bring change towards society. Comics can be a great way to
improve their interest in written stories. ~ Neha Sharma, IMBA VII semester

This workshop (comic for change) was fantastic and informative course. I learned a lot from
the workshop and will use this skill in future also for bringing social change.
~ Ayushi Dubey, IMBA III semester

Working in the workshop as a master trainer was the experience gained that I will cherish for
the lifetime. I feel blessed that I got an opportunity to work for the social cause. This
workshop ignited the fire within me to work harder and contribute to society.
~ Vedika Agrawal, IMBA III semester

I'm truly very fortunate to engaged with UNICEF and it was a pleasure working with them
because the professionals know the answer to all our questions, they gave us all the information
about the workshop and also how we can teach other students as a master trainer and also how
to engage everyone. I really enjoyed this 3 days Comic Making Workshop.
~ Shalini Chattani, IMBA V semter

In the 3 days workshop , the students whom we had to train were like soft clay that can be
moulded into very powerful thing so that they can make a change in society through the
'COMIC' and because of the comic workshop, students got a platform to express their views
and implement their ideas. ~ Kritika Bishnoi, IMBA III semester

Comic for me was just an entertainment source but after attending a workshop of comic for
change in our college it completely changed my perspective and it turned into an insightful
learning and when we went to Village and shared our experiences and learning to the children
that workshop turned out to be a fun learning for all of us which teaches us many things like
managing children, patience and leadership skills. ~ Riya Bahrani, IMBA V semester

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 SENTIMENTS
The workshop struck the perfect balance between informative and interactive. All the tips that
were given felt directly applicable and often gave me that 'aha' moment where everything
finally clicked. The facilitator did a great job to engage everyone - there was a lot to learn from
him just by example - while never pressuring us to participate more than we were comfortable. I
enjoyed this session very much! ~ Sanskriti Pathak, IMBA III semester

“For the things we have to learn before we can do them, we learn by doing them". C4C
WORKSHOP was indeed a great platform for us where we got a chance to teach "THE ART OF
COMIC" to children from rural schools and by teaching them we have grown various skills within
us which will help us in future. ~ Aastha Modi, IMBA V semester

Getting the new idea of expressing ourselves. Comic is a way to present our ideas on papers and
representating to people. It is a small step to a great change. Highlighting the various issues
,finding their solutions in a joyful manner. In this 3 days workshop i worked as a master trainer
with a slogan "comic for change ". ~ Tisha Saini, IMBA III semester

Experienced with these little faces is something to be immense pleasure! Conveying the
message by using the creative mind i.e., comic making. Making a comic with these faces to convey
the right message. ~ ISHU IMBA VII semester

Working with children was amazing. They all were very talented they just needed the medium or
the right direction to improve their skills which this workshop has provided them. Sometimes
working with them feels like, they want to absorb every good thing of us, they look onto us with
their innocent eyes which have so many questions about the world and they want us to answer it.
Overall it was a great experience and learning for us too.
~ Shivangi Garg, IMBA III semester

I got a chance to understand the real issues while working on the ground level through these
children at various villages and will be able to contribute for the same through Comic art
making skill. ~ Ishika Panjwani, IMBA III semester

It was a really wonderful experience with those kids. There were so cooperative children and
loved to coordinate with them and I wish again UNICEF conducted this kind of workshop
with us. ~ Srasti Rathore, IMBA III semester

The comic making workshop was a great success! As a master trainer.SHIM Students taught
around 700+ students at village. I was so amazed to see such an energetic children at village. I
am proud to have been part of it. Thanks SHIM and UNICEF for providing wonderful
opportunity. ~ Lovely Devada, IMBA VII sem

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 C4C
COMICS FOR CHANGE

A joint initiative of UNICEF and Sant Hirdaram Institute of Management for Women