Name: Muhammad Ali Raza

Roll no: F19BB06

ASSIGNMENT: Brand Aerosoft

Product Extension: After analyzing the market and customer needs, we can go for a line of
sustainable bags for men and women called "Aerosoft Pakistan’s first Sustainable Bag". This product
extension will allow the brand to cater to the growing demand for sustainable products in Pakistan.

Relevant Target Audience: In this case, the target audience can be environmentally conscious
individuals who are looking for sustainable and eco-friendly alternatives. The target audience can also
include professionals, students, and travelers who prioritize sustainability in their everyday choices.
Gender: Male and Female. Middle class

Market Strategy and Pricing: Since Aerosoft Pakistan is an established brand in the market; we
can go for a new product existing market strategy. The price of the new product can be set based on the
current pricing strategy of the brand. Aerosoft Pakistan is known for providing high-quality footwear and
accessories at an affordable price, so the new product should be priced similarly to maintain the brand's
image. The new product can be priced between PKR 3000-6000 depending on the type and size of the
bag.

Sales-Driven Activities: To drive sales for the new product extension, we can take the following
sales-driven activities:
a) Social Media Marketing: The brand can run targeted social media campaigns on platforms like
Facebook, Instagram, and Twitter to create awareness about the new sustainable product
extension. The campaign can include messages about the benefits of sustainability, product
features, and environmental impact.
b) Email Marketing: The brand can send out newsletters to their existing customers, informing
them about the new sustainable product launch and offering them exclusive discounts.
c) Eco-Friendly Events: The brand can participate in eco-friendly events, such as Earth Day
celebrations or local sustainability fairs, to display the new sustainable bags and educate
customers about the importance of sustainability.
d) Influencer Marketing: The brand can collaborate with eco-influencers or sustainability advocates
to promote the new sustainable product extension on their social media channels.
e) Packaging Innovation: The brand can also use sustainable packaging options for the new
sustainable bag line, such as compostable bags or recycled paper bags, to reduce their
environmental footprint.

These sales-driven activities will help the brand create buzz and drive sales for the new sustainable
product extension. By targeting the right audience, setting the right price, and executing effective sales-
driven activities, Aerosoft Pakistan can successfully launch its new sustainable bag product extension
and establish itself as a leader in sustainable fashion in Pakistan.