DECLARATION

I hereby declare that the project work entitled Selling Strategies of Karki stationery and
Sports Center, Harion submitted to the Faculty of Management, Tribhuvan University,
Kathmandu is an original piece of work under the supervision of Narad Bahadur Dhami,
faculty member, Janajyoti Multiple Campus, Lalbandi, Sarlahi, and is submitted in partial
fulfillment of the requirements for the degree of Bachelor of Business Studies (BBS). This
project work report has not been submitted to any other university or institution for the award
of any degree or diploma.

………………

Sudina Khadka
Date :

ii
 SUPERVISOR'S RECOMMENDATION

The project work report entitled Selling Strategies of Karki stationery and sports center,
Harion submitted Sudina Khadka of Jana jyoti Multiple Campus, Lalbandi, Sarlahi, is prepared
under my supervision as per the procedure and format requirements laid by the Faculty of
Management, Tribhuvan University, as partial fulfillment of the requirements for the degree of
Bachelor of Business Studies (BBS). I, there for, recommend the project work report for
evaluation.

…………………
Supervisor:-
Narad Bahadur Dhami
Date :-

iii
 ENDORSEMENT

We hereby endorse the project work report entitled Selling Strategies of Karki stationery and
sports center, Harion submitted by Sudina Khadka of Jana jyoti Multiple Campus, Lalbandi,
Sarlahi, in partial fulfillment of the requirements for the degree of the Bachelor of Business
Studies (BBS) for external evaluation.

…………………………… …………………………….
Birendra Chaudhary Umesh Timalsina
Chairman, Research Committee Campus Chief
Date:- Date:-

iv
 ACKNOWLEDGEMENT

To provide theoretical as well as practical knowledge, T.U. has made provisions to prepare a
field work assignment for the students of B.B.S 4 thyear. I would like thank T.U for giving an
opportunity to prepare field work research report.

I am also profoundly grateful to Umesh Timalsina, Campus Chief of Janajyoti Multiple

Campus, Lalbandi, Sarlahi, and Devraj Paudel, Basanta Paudel and Rajesh Neupane who
always encourages and motivate me in higher education.

I, am highly grateful and indebted to my honorable supervision, Narad Bahadur Dhami of

Janajyoti Multiple Campus, Lalbandi, Sarlahi, for his scholarly and constructive guidelines,
encouragement, inspiration, valuables comments and possible help in the smooth conduct of this
study. Without his precious help, I would not be prepare this report.

I am also thankful to my parents who have been regular sources of inspiration for my higher
education.

Finally, I express my gratitude to all the people who directly or indirectly help and support me in
the course of preparing this report.

…………………
Sudina Khadka
BBS 4th Year
Janajyoti Multiple Campus, Lalbandi, Sarlahi
Lalbandi, Sarlahi

v
 TABLE OF CONTENTS

Title Page……………………………………………………………...……………….i
Declaration…………………………………………………………..............…….. ii
Supervisor’s Recommendation………………………………………….………...iii
Endorsement………………………………………………………………….......…iv
Acknowledgement……………………………………………………………………v
Table of Contents……………………………………………………………….. .vi
List of Tables……………………………………………………………………..…viii
List of Figures……………………………………………………………….……...ix
Abbreviations…………………………………………………………….……..… x
CHAPTER I: INTRODUCTION
1.1 Background............................................................................................... 1
1.2 Profile of Organization............................................................................. 4
1.3 Objectives................................................................................................. 5
1.4 Rationale................................................................................................... 5
1.5 Review...................................................................................................... 5
1.6 Research Methods..................................................................................... 11
1.7 Limitations of the Study............................................................................ 14
CHAPTER II: RESULTS AND FINDINGS
2.1 Presentation of Data........................................................................ 15
2.2 Major Finding................................................................................. 20
CHAPTER III: SUMMARYAND CONCLUSION
3.1 Summary.......................................................................................... 21
3.2 Conclusions...................................................................................... 22
REFERENCES

vi
 LIST OF TABLES

Table No. Title Page no.

2.1 Expenditure Amount in promotion Activities …….………….………. 15

2.2 Promotion and its effect on sales of quantities of stationary product ….… 17

2.3 Promotion and its effect on sales of quantities of sports product ……...…. 18

vii
 LIST OF FIGURES

Figure No. Title Page No.

2.1 Expenditure Amount in promotion Activities …….………….………. 16

2.2 Trend of Expenditure Amount in promotion Activities …….…… …. 16

2.3 Promotion and its effect on sales of quantities of stationary product ….… 17

2.4 Trend of Promotion and its effect on sales of quantities of sports product …… 18

2.5 Promotion and its effect on sales of quantities of stationary product ….… 19

2.6 Trend of Promotion and its effect on sales of quantities of sports product …… 20

viii
 ABBREVIATIONS

B.B.S : Bachelor of Business Studies

B2B : Business to Business

B2C : Business to Consumers

FY : Fiscal Year

Ltd. : Limited

No. : Number

PR : Public Relations

T.U : Tribhuvan University

ix