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  • Price Sensitivity PDF

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    amaan shahid
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    The document discusses factors that influence price sensitivity, including market power, positioning, degree of competition, ease of price comparison, prior customer experience and knowledge, purchasing dynamics, importance placed on customer benefits, price program structure, discount expectations, and whether the focus is on profit or volume. These factors relate to the business, customers, beliefs, behaviors, and benchmarks.

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    The document discusses factors that influence price sensitivity, including market power, positioning, degree of competition, ease of price comparison, prior customer experience and knowledge, purchasing dynamics, importance placed on customer benefits, price program structure, discount expectations, and whether the focus is on profit or volume. These factors relate to the business, customers, beliefs, behaviors, and benchmarks.

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    © All Rights Reserved
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    2 views1 page

    Price Sensitivity PDF

    Uploaded by

    amaan shahid
    The document discusses factors that influence price sensitivity, including market power, positioning, degree of competition, ease of price comparison, prior customer experience and knowledge, purchasing dynamics, importance placed on customer benefits, price program structure, discount expectations, and whether the focus is on profit or volume. These factors relate to the business, customers, beliefs, behaviors, and benchmarks.

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    © All Rights Reserved
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    of 1

    Marketing Foundations

    with Marta Dapena-Baron

    Price Sensitivity

    Business Bodies
    Brand Beliefs Behaviors Benchmarks
    Category (Customers)

    • Market • Degree of • Prior • Importance • Price • Profit vs.


    power competition experience of customer program volume
    and benefit structure orientation
    • Positioning • Ease of price
    knowledge
    comparison • Discount
    • Purchasing expectations
    dynamics

    Marketing Foundations with Marta Dapena-Baron 1 of 1

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