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  • Production Orientation

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    Jon Mick
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    Burger King and McDonald's follow a production orientation where they focus on producing high quality burgers, fries, and other food items at affordable prices rather than customers' needs. Burger King operates as a service restaurant mainly producing burgers along with alternatives like fries and salads. Similarly, McDonald's produces fries, breakfast meals and ice cream at affordable prices aimed at consumers seeking cheap, quick service food.

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    PRODUCTION-ORIENTATION

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    Burger King and McDonald's follow a production orientation where they focus on producing high quality burgers, fries, and other food items at affordable prices rather than customers' needs. Burger King operates as a service restaurant mainly producing burgers along with alternatives like fries and salads. Similarly, McDonald's produces fries, breakfast meals and ice cream at affordable prices aimed at consumers seeking cheap, quick service food.

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    © All Rights Reserved
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    12 views1 page

    Production Orientation

    Uploaded by

    Jon Mick
    Burger King and McDonald's follow a production orientation where they focus on producing high quality burgers, fries, and other food items at affordable prices rather than customers' needs. Burger King operates as a service restaurant mainly producing burgers along with alternatives like fries and salads. Similarly, McDonald's produces fries, breakfast meals and ice cream at affordable prices aimed at consumers seeking cheap, quick service food.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    of 1

    PRODUCTION ORIENTATION

    The production orientation is where a specific company or business choose to ignore what are
    the needs of their customers but to focus on producing high quality products with an affordable price.

    1. BURGER KING

    Burger King operates being a service restaurant focusing on the production of burgers as its main
    product. Aside from their main product, they also operate and produce various kinds of alternatives for
    their main product like the fries, nuggets, onion rings, salads and their drinks.

    2. MCDONALDS

    McDonalds have been producing their main products in an affordable price like their fries,
    breakfast meals, and even ice creams. The production of this business targets the consumers who can
    enjoy a cheap, quick service and affordable food.

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