THE KEY

ELEMENTS
01 PEOPLE-CENTERED

02 HANDS-ON

03 HIGHLY CREATIVE
01
PEOPLE
CENTERED
EMPATHY IS KEY

You start from what the users,

customers, people need or want

to do. Their motivations and

problems they are trying to

solve. You need the ability to

understand how others feel.

WHAT IS  
DESIGN THINKING?
Design thinking is often
Design is everything. We

confused with visual design.

moved from thinking ourselves

Design is not what it looks like,

as designers to thinking

and what it feels like, design is

ourselves as thinkers. It is an

how it actually works. approach to problem solving.

 75% 25%
Design thinking is not the
There is a wide variety of

answer to every problem. For

processes and tools that

some questions you will need

people customize to serve

rational thinking. their needs. 

 DESIGN THINKING
APPLICATION
There is not one single process or toolkit that serves every single

case. The five steps from Stanford Design School is a model that is

broadly used and has proven its value. Design thinking is not the

answer to every problem. There is a wide variety of processes and

tools that people customize to serve their needs.

GREATLY ALWAYS
HANDS-ON ITERATIVE
GO BEYOND LOOP THROUGH

You need the ability to look at

The more you are able to loop

all the different aspects of a

through, the higher chance you

problem. have for good results.

02
HIGHLY CREATIVE
Design thinking stimulates you to look at situations differently and come

up with new solutions, that go beyond and improve existing alternatives.

Integrative thinking is key. You need the ability to look at all the different

aspects of a problem.

Stop discussing, start working. Make ideas tangible. Prototyping is

thinking with your hands. Test your hypnotises. Failure is part of the

03
process in order to succeed. experiments with trial and error are key.
THE ROLE OF

THANKS
A LOT
COMPANY PRESENTATION PAGE 02

ABOUT
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COMPANY PRESENTATION PAGE 09

CONTACT
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