THE ROLE OF

DESIGN
THINKING
BY THOMAS WILSON
THE KEY
ELEMENTS
01 PEOPLE-CENTERED

02 HANDS-ON

03 H I G H LY C R E AT I V E
WHAT IS
DESIGN THINKING?
Design thinking is often confused
with visual design. Design is not
what it looks like, and what it feels
like, design is how it actually works.
Design is everything. We moved from
thinking ourselves as designers to
thinking ourselves as thinkers. It is
an approach to problem solving.
01
PEOPLE
CENTERED
E M PAT H Y I S K E Y

You start from what the users,

customers, people need or want to do.
Their motivations and problems they
are trying to solve. You need the ability
to understand how others feel.
 75% 25%
Design thinking is not the answer to There is a wide variety of processes
every problem. For some questions and tools that people customize to
you will need rational thinking. serve their needs.
 DESIGN THINKING
APPLICATION
There is not one single process or toolkit that serves every single case. The five
steps from Stanford Design School is a model that is broadly used and has
proven its value. Design thinking is not the answer to every problem. There is a
wide variety of processes and tools that people customize to serve their needs.
GREATLY ALWAYS
HANDS-ON ITERATIVE
GO BEYOND LOOP THROUGH

You need the ability to look at all the The more you are able to loop through,
different aspects of a problem. the higher chance you have for good
results.

02
HIGHLY CREATIVE
Design thinking stimulates you to look at situations differently and come up with new
solutions, that go beyond and improve existing alternatives. Integrative thinking is key.
You need the ability to look at all the different aspects of a problem.

Stop discussing, start working. Make ideas tangible. Prototyping is thinking with your
hands. Test your hypnotises. Failure is part of the process in order to succeed. experiments
with trial and error are key.

03
 DESIGN THINKING IS
PEOPLE CENTERED,
HIGHLY CREATIVE AND
HANDS ON
D I E G O M A RT I N
THE ROLE OF

THANKS
A LOT
BY THOMAS WILSON