Company name: A2 STATIONARY

Street address 1 Starz University Campus

Street address 2 Airfield Sinkor

City, state, ZIP 1000 Monrovia

Business phone 0776322652/0880578165

Website URL

Email address asquarestationary@gmail.com

INTRODUCTION.

Assatu & Ambulleh Stationary and Bookstore is a partnership business manager opened by six people
who act as a general manager, assistant general manager, marketing executive, operation executive,
account clerk and general clerk. Assatu & Ambulleh Stationary Bookstore is set up to sell the stationary,
books, newspaper , magazine and novels to the customer.

The target markets for our business are students, teachers, and lecturers, working people, parents,
teenagers and children. We are planning to start our business on 5 June 2023. In our business, we also
give services in Photostatting and binding. It will make the customer feel satisfied when they come to
our premise because they got what they want. Instead of selling book and stationery, we also sell
newspaper, magazine, type and print as well as photocopy.

It is to attract people to come to our shop. Assatu & Ambulleh Stationery and Bookstore will always try
to give the best to the customer by giving them a friendly service. That is why we arrange the book by
part. It will make the customers feel easy when they look for any books or other things. Our operation
hours will start at 9 am until 7 pm. We also will be operated from Saturday to Thursday. We decided to
run our business in Segment because the competition is not too high.

Furthermore, after we did our research we found that among all our competitors are Chinese. So, we
decided to involve in this kind of business because we are going to be first Student’s entrepreneur in this
business field. We hope that we can be as the good competitors to them.

LOCATION OF THE BUSINESS.

Location of the business is situated at the University Main Campus. We choose this location after take
into consideration all the factors below: • Is a strategic location because our shop is nearby many high
schools, shopping complex, other premises, fast-food restaurant and hotel. • Resident population is
large. • The students from school and colleges nearby can come during their leisure time. • Easy to trace
the location.
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The undersigned reader acknowledges that any information provided by

_________________________ in this business plan, other than information that is in the public
domain, is confidential in nature, and that any disclosure or use of same by the reader may cause
serious harm or damage to ________________________. Therefore, the undersigned agrees not
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Executive Summary:

Assatu & Ambulleh Stationary Inc. is a stationary store that will be located on the Starz University
campus. Our mission is to provide students, faculty, and staff with high-quality, affordable stationary
products and services. We aim to be the go-to destination for all stationary needs on campus. Our goal is
to build a strong reputation for excellent customer service and a wide range of products.

Market Analysis:

The Starz University campus is home to over 10,000 students, faculty, and staff. The demand for
stationary products is high, especially during peak periods such as the beginning of the academic year
and mid-semester. There are currently no stationary stores located on campus, and students are forced
to travel off-campus to purchase their stationary needs. This presents an excellent opportunity for
Assatu & Ambulleh Stationary Inc. to fill this gap.

Products and Services:

Assatu & Ambulleh Stationary Inc. will provide a wide range of stationary products, including notebooks,
pens, pencils, highlighters, markers, and art supplies. We will also offer printing and binding services,
including coursework, dissertations, and theses. Our store will also have a seating area for customers to
use for studying or completing assignments.

Marketing and Sales:

Assatu & Ambulleh Stationary Inc. will use a variety of marketing strategies to reach our target market.
This will include creating an online presence through social media platforms, such as Twitter and
Instagram. We will also partner with student organizations to promote our products and services. We
will offer discounts and promotions during peak periods to encourage sales.

Management Team:

Assatu & Ambulleh Stationary Inc. will be owned and operated by Assatu and Ambulleh, both of whom
have extensive experience in the retail industry. They have a combined experience of over 15 years in
management roles in retail stores. They will be responsible for the day-to-day operations of the store,
including purchasing, inventory management, and customer service.

Financial Projections:

Assatu & Ambulleh Stationary Inc. will require an initial investment of $100,000 to cover the cost of
store setup, initial inventory, and operating costs for the first year. Based on our market research, we
project that our store will generate $300,000 in revenue in the first year. Our operating expenses are
estimated to be $250,000, leaving us with a net profit of $50,000.

Conclusion:

Assatu & Ambulleh Stationary Inc. is an exciting business opportunity that aims to fill a gap in the market
for stationary products and services on the Starz University campus. Our team has the necessary
experience and skills to ensure the successful operation of the store. With an initial investment of
$100,000, we project a net profit of $50,000 in the first year of operation. We believe that Assatu &
Ambulleh Stationary Inc. has the potential to become a profitable and reputable business on the Starz
University campus.