Scribd Logo
Upload

Welcome to Scribd!

  • Research Objectives

    Uploaded by

    Edison pa
    7 views1 page
    This document outlines research objectives to study how Tata developed their new product, the Tata Nano, based on new product development theory, what allowed Tata to produce a car for Rs. one lakh, the objectives and target customers of the Tata Nano, and a comparison of the Tata Nano and Maruti 800. It also aims to study customer buying behavior, preferences, and views of the Tata Nano and Maruti 800 through various data collection methods.

    Original Description:

    Original Title

    Research objectives.docx

    Copyright

    © © All Rights Reserved

    Available Formats

    DOCX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    This document outlines research objectives to study how Tata developed their new product, the Tata Nano, based on new product development theory, what allowed Tata to produce a car for Rs. one lakh, the objectives and target customers of the Tata Nano, and a comparison of the Tata Nano and Maruti 800. It also aims to study customer buying behavior, preferences, and views of the Tata Nano and Maruti 800 through various data collection methods.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    7 views1 page

    Research Objectives

    Uploaded by

    Edison pa
    This document outlines research objectives to study how Tata developed their new product, the Tata Nano, based on new product development theory, what allowed Tata to produce a car for Rs. one lakh, the objectives and target customers of the Tata Nano, and a comparison of the Tata Nano and Maruti 800. It also aims to study customer buying behavior, preferences, and views of the Tata Nano and Maruti 800 through various data collection methods.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    Research objectives

    o To study about how a new product- Tata Nano was developed based on marketing
    theory of “new product development.”

    o To study about what made possible for Tata to develop and produce a car for just Rs.
    One lakh.

    o To study the objectives and target customers of Tata’s one lakh car

    o To study and compare between Tata Nano and Maruti 800

    To study on customers buying behavior and preferences and views about Tata Nano and
    Maruti 800 by various methods of data collection.

    You might also like