Based on SO (Strength-Opportunity) strategy to analyze "Leverage user data through

saved videos, user-selected topics, on Tiktok's search bar. Shop to improve

personalization and customer experience when using Tiktok Shop."

Tiktok is a social media platform that has gained considerable popularity among the
younger generation in recent years, a technological explosion of short videos that repeat
continuously and without limits. One of its unique features is the search bar, which allows
users to search for videos based on keywords or topics. By collecting and analyzing user
data from saved videos and search queries, Tiktok is able to gain valuable insights into
users' preferences and interests. This data can then be used to improve the personalization
of Tiktok Shop, a feature that allows users to browse and purchase products directly from
the app. By tailoring product recommendations and promotions to individual users based
on their preferences, Tiktok can enhance the shopping experience and increase customer
satisfaction.

In this case, Tiktok's strengths include its large user base and unique search bar feature,
while its opportunity lies in leveraging user data to improve the shopping experience.
Overall, the SO strategy can be an effective way for Tiktok to stay competitive and take
advantage of new opportunities in the market by leveraging its strengths and adapting to
changing customer needs.