1 Fill out the crossword.

2 Connect the sentence halves so that each complete

sentence makes sense and is grammatically correct.
2 4
1 To develop an effective
marketing strategy, it's
important to carry
5
2 If we want the launch to
be successful, we’ll have
to come up
1 3 3 The recruiter was greatly
impressed
4 Marketing is often about
manipulating people
6
5 It’s important for brands
to have a clear idea of
what they stand
6 If you are interested in
our products, please call
our office to set
a up an appointment with
one of our sales
representatives.
b by her fluency in several
languages.
c out research to
understand your target
audience's needs.
d for in order to effectively
communicate their
message.
e with a unique and
compelling message for
our target audience.
f into buying things they
don’t need or want.

7 3 Use the prepositions in, on, to, and from to complete the
sentences. You need to use each preposition twice.

a Could you please assign the project ................ someone

who has experience in market research?

b He’s just graduated ................ BBS, and he's excited to

Down Across start his career in the corporate world.
1 evaluate 5 newly employ sb
c In order to increase sales, the company decided to spend
2 what C in CV stands for 1 wish, dream
more money ................ marketing and advertising.
3 expect 6 teach
4 someone who applies for 7 ability of a business or d Negative reviews from dissatisfied customers can deter
a job project to work potential buyers ................ purchasing our products.
successfully
 e To apply for this job, you need to have a degree 6 Use the words in the box to fill out the text about branding.
................ Business Administration or a related field.

f We need to make sure our new product appeals change create gain maintain project raise target
................ the younger demographic too.

g We need to put our new sales representative ................

In the competitive world of business, companies are always
payroll as soon as possible so they can start making sales.
looking to ................ a competitive advantage. One way to
h We’re currently trying to redesign our storefront; we’re do this is to ................ a brand that stands out from the
hoping it’ll draw ................ more customers. competition. By developing a brand that is unique and
memorable, a company can ................ a lead in the market
and stay ahead of its competitors.
4 Match the words to form noun phrases.
To build a brand, a company needs to ................ awareness
1 executive a agency
about its products or services. This can be achieved through
2 cover b letter various marketing strategies, such as advertising, social media,
3 advertising c of sale and promotions. If they ................ a market that is likely to be
4 marketing d mix interested in their products, a company can gain more
customers and increase their market share.
5 point e range
6 product f summary However, it is important to note that a company's brand and
image can ................ beyond recognition if not maintained
7 product g sample
properly. This is why it is crucial for companies to consistently
monitor and adjust their marketing strategies to ensure that
5 Match the verbs and nouns to form collocations. they ................ a consistent image to consumers.

1 allocate a a brand
2 conduct b a market
3 enter c a premium
4 identify d an interview
5 raise e an opportunity
6 build f capital
7 pay g resources