Professional Documents
Culture Documents
Created by:
Saakshi Dixit
Facilitated by:
D r. D y u t i m a n M u k h o p a d h y a y
BACKGROUND
Most senior citizens and new residents in housing complexes of
metropolitan cities often tend to remain looped out of
information and communication in their neighbourhood.
Exclusion Criteria:
apartment complex, is visual assets, to ensure vital role for tailoring a system
restricted to the people who inclusivity.To overcome the that works in the touchpoint
Often times, just word of mouth The outcome shall also contain platforms will still be in use
does not always do justice to text for people proficient with while a few modifications shall
Researching and brainstorming about the problems Building the hypothesis for the chosen problem Execution of the solution
around. setting a background
Understanding & empathising with the Coming up with a tangible outcome that
users prioritises user needs and goals
Tentative
days 5 days 3 days 3 days
Problem Awareness
When there’s an event in the apartment what’s your source of getting to know about it?
What problems do you think the current platforms made to gain information have ?
Consideration
Would you consider your source of information reliable?
Solution
What elements would be nice if an age inclusive platform was being made?
Would the visual information bank about the events (say previous year photographs and videos), change the
probability of people attending the event?
When there’s an event in the Would you consider your source of What elements would be nice if an 03
apartment what’s your source of information reliable? age inclusive platform was being “It would help to catch the right
getting to know about it?
01
04
made? audience for right events, it
“Yes it works most of the time, unless i “Yes, it is a good way of 01
would help directing it to age
01
groups in itself rather than
miss the emails out sometimes“ communicating , as our “Yes. I would obviously love
“Mostly it is through our friends “ word of mouth”
02
apartment has a small crowd”
that, it would make navigating
02
“Whatsapp- very reliable through the upcoming events 04
“Fatest by Whatsapp groups, especially initiated by a member easy“ “As there is no ease of
05
“No, most of the times email groups, elders and children old people will be complicating”
04
05
What problems do you think the Would the visual information bank 03
current platforms made to gain about the events (say previous “Yes, having a it would help. Kids and
information have ?
year photographs and videos) , grandparents would have a great
change the probability of people picture of how the event is going to
01
04
be. A way to remind a person of the
attending the event?
“Mostly it is through our friends, “Online is essentially restricting event could also be looked into”
so sometimes we miss out “ In terms of- no emotions going 01
02
thru text. No personal touch”
“Depends on situation.It can help
04
their kids about events, this event website for the “Yes, because i think I would also like
hinders with the flow of community” to go back and see some events’
information.
videos and pictures”
Most of the updates are mostly done Having a bank of memories created during
through word of mouth the event might help with the emotional
connect to the event
Most notifications in the current platforms go People new to the apartment too become
unnoticed or are missed out aware of the events’ festivities
Some users do find the current system Whatsapp has limited number of people in a
reliable, and works fairly well group so not everybody can be connected in
a group
User Personas Empathy Mapping
SAYS
“ the current communication channel works for me”
“My wife only gets to know of the events when I tell her
about them”
FEELS
Self Sufficient ( is technologically equipt)
Current email communition system is reliable
THINKS
“ Adding an archive with previous years events would help me decide
if I want to go to the event better”
“People do tend to miss out on emails sometimes”
DOES
01
Attend most gatherings in the apartment
B.R Dodderi
Offers to be of little help wherever possible
Age: 87 years
Informs his wife , about events coming up
Profession: Retired- Medical
FEELS
“Pictures from the previous year events can help with
making sure people get connected emotionally”
“Communication without complex tech could help”
THINKS
“The slowest mode of communication is email”
DOES
02
Feel like adding an emotional connect to the events would increase the
Amit Mahesh
likelyhood of someone wanting to attend an event more
Age: 45 years
Attend most events if a family member is performing
Profession: Business- Co.Founder
Terms like “seniors” and “senior citizens” carry a stigma, are ambiguous, and can be confused with other
Avoid associating certain behaviors or attitudes with age, and choose language that will reflect the diverse
Ageism: A stereotyping, prejudice and discrimination based on age. As with any identity based prejudice, it works under
the assumption that it is possible to judge someone knowing one thing about them – in this case, their age. Not only is it
inaccurate, it’s damaging.
Physical limitations: Many older individuals may experience physical limitations that make it difficult to engage with
certain communication channels, such as using a computer or mobile device.
Cognitive decline: As individuals age, they may experience cognitive decline that affects their ability to process
information and understand complex communications.
Technological illiteracy: Many older individuals may not be familiar with technology and may struggle to use new
Visual or auditory impairments: Some older individuals may experience visual or auditory impairments that make it
Language barriers: Older individuals who speak a different language or who are non-native speakers may struggle
Social isolation: Older individuals may experience social isolation and may have limited opportunities to engage
Inadequate communication design: Communication materials that are not designed with accessibility in mind, such
as using small font sizes or complex language, can be difficult for older individuals to understand.
Hypothesis
-
Offering communications in multiple languages will improve the ability of
information
Clear and simple language in communications will improve the ability of older
Hosting events and activities that cater to different age groups will increase
CONSTANTS
Factors leading to
The economic status
exclusion
Language
Ease of use of
Technolog
Family units
Sketches (WIP)
Basic Plan
Populated areas
Prototype
01
02
Layer 1
Layer 2
This is the basic layout of the apartment for one This helps identify the venues at which different
to understand how to blocks are place events take place through the year.
03
Layer 3
04
apartment has been over two consecutive The QR codes to the posters are put on this
evenings at 5 pm.
layer.
THE SOLUTION
These posters go up on interactive boards with audio interface that can help translate into common
languages catering to the environment it is placed in- An additional audio interface
The advertisements play either split screen or till the user is at a distance.
THE DISPLAY
Representation when the event takes place
Basic information
QR CODE
DESKTOP SITE
Solution User Flow
VISUALS Helps understand
at a glance
Time
Reflection
Initially i felt pretty lost as to where the class was going but i think eventually we all got a hang
of it.
Dr.Dyutiman gave us just the right insights which helped in really getting the right results.
As far as the scope of the project goes, i think i got to learn alot about my apartment itself,
while doing it. It was one of those draft projects in my head that i could finally put out.And i am
grateful.
Although, i think as this was my first exploration i have not gone all in, I would love to revisit
this project maybe to see what potential it has, to make it a real solution to the problem.
Initially I was being over ambitious so I ended up trying to make it completely age inclusive
(children too).
Then I realised children will eventually learn to read and write and will begin to understand but
focussing on the elderly in itself could be a big chunk of problem I can try solving