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  • Lecture 10 - Reading Material

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    Muhammad Taimoor
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    The document provides reading material for students on persuasive and sales messages. It instructs students to study chapters in their textbook on persuasive messages and the AIDA model, and focus on gaining attention, building interest, reducing resistance, and motivating action. It also directs students to online resources on the importance of persuasion, effective techniques, and writing plans for persuasive requests. Students are to learn how to attract and engage an audience in order to persuade them through their communication.

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    Lecture 10- Reading Material

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    The document provides reading material for students on persuasive and sales messages. It instructs students to study chapters in their textbook on persuasive messages and the AIDA model, and focus on gaining attention, building interest, reducing resistance, and motivating action. It also directs students to online resources on the importance of persuasion, effective techniques, and writing plans for persuasive requests. Students are to learn how to attract and engage an audience in order to persuade them through their communication.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    5 views1 page

    Lecture 10 - Reading Material

    Uploaded by

    Muhammad Taimoor
    The document provides reading material for students on persuasive and sales messages. It instructs students to study chapters in their textbook on persuasive messages and the AIDA model, and focus on gaining attention, building interest, reducing resistance, and motivating action. It also directs students to online resources on the importance of persuasion, effective techniques, and writing plans for persuasive requests. Students are to learn how to attract and engage an audience in order to persuade them through their communication.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    Persuasive and Sales Messages

    Week 10: Reading Material for Persuasive Messages

    Study Chapter Eight – Persuasive Messages (pages 236-247) of the recommended textbook -
    Essentials of Business Communication by Guffey and Lowey (2016).

    You need to especially focus on the following topics:

    Understanding the AIDA model

    Gaining attention in sales message

    Ways of building interest

    Reducing resistance and developing desire

    Motivating the audience to take action

    Week 10: Reading Material for Persuasive and Sales Messages

    Study Chapter Eight – Persuasive Messages (pages 226-236) of the recommended textbook -
    Essentials of Business Communication by Guffey and Lowey (2016).

    https://www.youtube.com/watch?v=o5JyZX2RZis

    https://www.dynamicbusinessplan.com/sales-letter

    You need to especially focus on the following topics:

    Understanding the importance of persuasion

    Effective persuasion techniques

    Writing Plan for persuasive requests

    IQRA UNIVERSITYPage 1

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